踏入二月，也許是多片混戰的階段，單是昨天便已有七部電影開畫，當中其中三部為奧斯卡提名電影，不過整體而言奧斯卡提名電影表現只屬一般，加上其他電影熱潮減退，令全日票房下跌六成四至320萬左右。
在開畫的七部電影裡，以霍士發行的《奪命異能》表現最為理想，電影首天於34院195場下，錄得92萬的成績，比起亞軍多出逾倍票房，每場人次亦達72的高水平。《奪命異能》雖然演員陣容不強也不算是高成本製作，宣傳品的質量亦不算理想，不過卻勝在覆蓋面廣，能準確擊中目標觀眾，再加上片長只有84分鐘可令戲院多排場次，故此能在一眾奧斯卡電影外突圍。
同樣入座相對理想的，還有洲立發行的台灣電影《新天生一對》，電影首天安排於11院映46場作中型發行，結果錄得11萬的成績，每場人次亦達36水平。電影雖然是朱延平執導，不過洲立發行明顯地將賣點轉移至周渝民、楊冪等演員及墾丁美景身上，減少觀眾對電影的抗拒感，觀乎票房也算是成功。
相比之下，三部奧斯卡入圍的電影，在於題材予人嚴肅及互相競爭之下，三部表現均只屬一般。當中迪士尼發行的《雷霆戰駒》雖然是史提芬史匹堡執導，但礙於片長達146分鐘加上以香港觀眾距離較遠的歐洲第一次世界大戰為題，於平日夜場放映時間令不少觀眾卻步下，首天於24院映102場收22萬，連同優先場累積則達35萬。
兩部具政治味道的奧斯卡提名片，在香港普遍政治冷感的社會下，同樣受到冷落，當中華納發行於12院映55場的《J.艾德格》雖有里奧納度迪卡比奧坐陣，不過人物在港認知度低的情況下，首天錄得票房十萬五千。高先發行的《選戰風雲》雖然演員陣容不弱，不過未能受惠於近日行政長官選舉的話題，首天於17院映84萬也只有14萬的成績。而上周開畫由霍士發行的《繼承大丈夫》，在本周多片競爭下無以為繼，縮場一半於24院映53場下票房只達十萬五千，累積八天達343萬，看來五百萬無望。
其餘開畫的電影，表現則更為不濟。當中新力發行已也外地推出影碟多時的《無名風雲》於三家外籍觀眾較多的戲院各映五場，首天票房萬一，每場人次只有12左右。而得利發行的動作電影《狙煞特攻》在微量宣傳加上導演前作《世紀戰疫》劣評如潮下，首天於13院映55場也只收四萬六千，看來周末可望進一步縮場。
賀歲電影方面，英皇與娛藝發行的《逆戰》在假期過後成績明顯較佳，昨天於37院映129場下，錄得近45萬的票房，每場人次更達54，為電影累積13天達1,370萬，雖然較累積14天達1,679萬的《2012我愛HK喜上加囍》略少，但觀乎對手昨天於36院映105場也只達28萬，《逆戰》可望今天登上賀歲票房亞軍的位置。至於賀歲冠軍《地心探險記2世外秘島》昨天映95場雖只收25萬，但累積15天因場次多及3D關係已達3,195萬，可謂穩如泰山。
其他賀歲片方面，陳慶嘉與秦小珍執導的《八星抱喜》昨天映88場錄得19萬，累積達1,080萬，張藝謀執導的《金陵十三釵》雖然昨天只映47萬，但票房也達18萬，每場人次更在56的高水平，累積則達756萬，而3D動畫無敵貓劍俠累積則在千三萬左右，雖然昨天只收六萬九千，但仍要看周末表現。值得一提的是，上映29天的《龍紋身的女孩》昨天票房剛好衝破八百萬大關，昨天即使只有Palace IFC放映一場也獲八千票房，表現算是不錯。
Ken Resurrected
It is a shame that Oscar nominated movies this year does not have wide appeal, but exhibitors/distributors still crammed all these movies within a very short period of time.
George Clooney vs George Clooney within 2 weeks in the Hong Kong market? Whose idea was that? He wasn’t a strong enough draw in HK to survive that, but I’ve seen 《繼承大丈夫》already, it is loosing momentum quickly because it wasn’t really as fun as UP IN THE AIR, but it is still a very good movie. It may still top out at HK$4.5 million. I better see 《選戰風雲》fast before it disappear. My forecast of HK$3-4 million looks like need to be slashed by half or more.
《雷霆戰駒》has a terrible opening. I don’t recall any Steven Spielberg movies opening that low in Hong Kong in my life time, although I am not sure what MUNICH did when it opened. Remember, it already receive one surprise Best Picture oscar nomination. Maybe it will finish with HK$3 million.
I was right that 《逆戰》does have a shot at finishing at #2 in the CNY race. Let’s see if it can finish closer to HK$20 million or even topping that. 《金陵十三釵》looks like it can finish with HK$10 million if Eko continues its staunch support. My mom wants to see this movie despite my disapproval, showing the movie has solid support from mature audiences.
《新天生一對》opening to HK$110K bodes well for future Taiwanese romantic movies opening in Hong Kong, while 《奪命異能》continues Fox hot streak in HK for releasing mainstream movies. Its 87% rotten tomato rating seems to suggest that this one is well-made enough to avoid 2nd weekend crash in HK like THE DARKEST HOUR did before CNY, as the movie focus on human elements more than just special effects. 《奪命異能》looks like it can finish with at least over HK$12 million.
Glad you mention 《龍紋身的女孩》topping HK$8 million. I was originally forecasting a HK$7 million finish.