周四雖然共有四部新片開畫，不過普遍表現未突出，但受惠於不少上畫電影的強勢，令昨天全日票房收入仍達296萬，比起上周四上升7%，然而三部開畫的驚嚇靈異題材電影票房均全部敗北。
次周開畫由霍士發行的《那些年，我們一起追的女孩》隨著開畫以來成為話題電影及出現如與電影相關的旅行團後繼續強勢，昨天雖縮場6%至53院映286場，但票房卻較上周四上升一成半至161萬，每場人次上升逾兩成至93水平，為電影累積八天至1,864萬，今天將衝破二千萬大關，相信在本周及下周開畫電影較弱之下可望強勢持續。
同樣表現強橫的還有安樂發行自九月上映的印度電影《作死不離3兄弟》，電影雖然昨天縮場一成至14院映39場，但票房卻跟上周相若維持十萬水平，入座則上升一成，為電影在累積57天達1,278萬，周末該可順利衝破千三萬大關，為該公司的千五萬目標再進一步。
新開畫電影當中，非靈異題材由霍士發行的《潛逃時空》表現較佳，首天於41院映214場下錄得64萬，每場人次則達至50水平。《潛》片其科幻題材雖是近期少見，不過在演員陣容與製作不算太大，加上《那》片的強勢下，現在的成績算是目引到目標客源，也算是有所交化。
相比之下，同期開畫的所謂萬聖節應節電影，幾乎陷入鬥當「砲灰」的境地，當中驕陽發行的《黑嚇》於廿院映96場，結果首天錄得票房八萬八千，每場人次約在15左右，同期開畫由得利發行於廿院開畫《凶宅藏私》則更為慘情，上映84場僅獲票房四萬四千，每場人次只有九日左右。其實所謂的萬聖節類型電影在題材與演員陣容均弱，隨著近年這類電影劣評甚多，觀眾看來對該等電影甚有戒心。
至於本周的「砲灰」開畫電影，則由王晶與葉念琛執導的《猛鬼愛情故事》奪得，電影雖然首天安排於26院上映111場，可是最終只錄得票房五萬七千，除嘉禾旺角及UA朗豪坊分別錄得五千及九千八百外，其餘各院收入均在三千以下。《猛》片雖以「香港好耐冇鬼片」為賣點，而且在宣傳方面算是多元化及盡力，可是其演員陣容薄弱，再加上同期外語片也有同類選擇下，令觀眾對這部電影沒興趣及沒入場意欲。
其他電影方面，次周上映由寰亞發行的《奪命金》縮場一成二後於39院映191場下仍收24萬，票房較上周四下跌五成六，其跌幅也許反映了電影在吸引目標觀眾後口碑未及承托票房跌勢，累積八天則達536萬。迪士尼發行的《鐵甲鋼拳》於第四周安排在30院映69場，結果錄得11萬，累積則達1,754萬。至於大部分上映中的電影則錄得逾八成跌幅，如華納發行的《滾搞了愛情》雖然入座則上周相若，但縮場八成多後僅於11院映21場錄得二萬二千，累積八天達137萬，看來難以超越《戀搞好朋友》累積15天的182萬。
Ken Resurrected
《奪命金》witnessed a disappointing hold. Like I said earlier, this film is more mature oriented than 《竊聽風雲2》, and thus it is not expected to have the same appeal. It can only target a gross matching WALL STREET MONEY SLEEPS, as there is no hope for it to cross HK$10 million.
Films with fright/horror/scary elements flopped one by one, killing each other off. It is not even worth mentioning them anymore. It is HK distributors ‘smart’ scheduling that led to this embarassing situation. Turns out Warner HK really did the right film to schedule FINAL DESTINATION 5 way ahead of every other subsequent scary/horror/fright movies.
The same goes for American comedies. The first one did brisk business, HANGOVER II crossing HK$11 million, then followed by HORRIBLE BOSSES’ HK$6.5 million, then every subsequent Hollywood comedy fail to cross HK$2 million. 《滾搞了愛情》being the last of them to be released, suffers.
It is funny that while Justin Timberlakes’ 《戀搞好朋友》flopped in HK, his other starrer 《潛逃時空》opened to decent grosses. I wonder what would happen if 《戀搞好朋友》opens after 《潛逃時空》, or maybe nobody cares who JT is, because 《潛逃時空》has a more appealing title and premise for the HK market, or maybe FOX has been doing another solid HK marketing job.
With the arrival of Justin Timberlake’s more HK appealing Hollywood mainstream fare,《鐵甲鋼拳》finally see a much more sizable week to week Thursday dropoff, but it has already overperformed in HK.
The Autumn season’s two breakout successes continue to excel. While 《作死不離3兄弟》stabilizes its dropoff again this week (quite an impressive feat), I don’t think everybody expect 《那些年，我們一起追的女孩》 to actually see an uptick in business on its 2nd week after its huge Thursday debut of HK$1.4 million. It has indeed already cross over to mainstream audiences. Congratulations. With such momentum, it will easily become the 2nd highest grossing Chinese language movie of the year, but without 3D help.
nbachung
《奪命金》票房大勢已去..7.800萬total收埸很大..
Ken Resurrected
Perhaps being the second HK movie in only two months dealing with the stock market is a bit too much. Mainstream popcorn audiences may enjoy《竊聽風雲2》more, as Louis Koo and Daniel Wu are better draws.
A normal multiplier of 15 times its opening Thursday gross of HK$540K meant that《奪命金》may close above HK$8 million. Let’s hope during the weekend people will look for the movie, although with
《那些年，我們一起追的女孩》expected to dominate weekend screens again, it is very hard for 《奪命金》to find room for expansion. I hope exhibitors will not further cut its screens.