圖片來源：蘋果日報
暑期雖然還有一個月完結，不過今天《蘋果日報》的娛樂頭條就先為暑期電影來個報告，當中寫著「哈仔熊貓秒殺丹爺娜姐」及「外語片贏九條街」等字眼，提供了數據說明情況。
不過，在分析之類，一些近年分析票房需要考量的因素亦可以留意。
其中一個十分重要的因素，就是3D。3D電影比一般的2D電影票價可以有六至七成的上調，即使同期推出2D版本也好，整體而言同一入場人次之下，票房亦較沒有3D的電影多出五成。這樣對於主要的3D外語片而言，屬水漲船高。
另一方面，開畫同樣需要考慮的，就是戲院提供的資源有多少，就以《變形金剛：黑月降臨》為例，開畫時已是六、七百場，其他3D大片也有約三、四百場，華語電影一般頂多約二百場左右，即使入座相同，票房至少縮半。當然，即使華語片增加銀幕，入座率理應有所下滑，但仍於票房上有著具重要性的增加。
看回華語電影在六、七月間的戲碼，雖然好聽一點就是有大明星坐陣，但是細心一看的話，《建黨偉業》、《財神客棧》、《孤島驚魂》與《武俠》予人看到的是著重內地市場居多，不少觀眾對此不是味兒而不欲觀看。餘下來較為看似本地款式的就只有《熱浪求愛戰》與《人約離婚後》兩片，不過怎樣看來戲碼其實一般，當這類電影於聖誕也不會過千萬之時，在暑期西片戲碼更強之下，連能否達至其他旺檔水成也成疑問。
在這個情況下，華語電影已經是先投降的狀態，西片場數多之餘又有3D，不是「大勝」才有問題。
Number.1
連甄子丹都輸埋喇
dcc123
須然3D電影比2D版貴
但最緊要係觀眾捨得比錢入場睇
但以而家港片既質素
30元我都未必入去睇
比多Ｄ錢睇西片都好過
Paaul Anderson
說實話，我個人認為蘋果日報不應這麼早就來
一個分析，八月完結了才出分析會是更全面的暑假分析，
以我觀察，八月份裡，死神來了５，美國隊長，猿人爭霸戰，天煞西部反擊戰和反斗車王 2，都會超過1500萬的本地票房，現在分析，不夠完整.!!!!!!!!!!!!
Ken Resurrected
All these should easily top HK$10 million, but only 猿人爭霸戰 has potential to top HK$20 million and go much higher.
Apple Daily has a tendency to put down Hong Kong cinema for political reasons, but what they have suggested on their article is just pure truth. Mr shtmanhk would approve their take, LOL.
Instead of all those movies catering to the mainland Chinese market, I do think that somebody need to make a true gutsy Hong Kong comedy commenting about local problems, but guess nobody in HK knows how to write good relevant comedies anymore.
pi1111
8月中竊聽2上映, 希望可以幫華語片爭番口氣
們少
非常高興荷里活電影在香港取得好的票房收入!
但今年只有兩部電影超過7000萬，著實是比較少，
希望以後每一年會有四至五部荷里活電影在香港票房超過7000萬吧!
另一方面，本地發行荷里活電影的公司，是不能安枕，不能夠沾沾自喜!因為中文電影在香港正不斷地威脅荷里活電影在香港的票房了。
今年舊曆新年檔期和復活檔期，這兩個大檔期，荷里活電影的票房在香港便已經被中文電影迫至捱打的狀態!!!!!!!!
如何應付以後中文電影的威脅，是本地發行荷里活電影的公司的一個非常大的難題!!!!!
Van
非常大的難題!!????
Are you joking?
Ken Resurrected
Easter of 2011 is terrible scheduling, the perfect example of how wrong local distributors and exhibitors’ thinking that family movies can only open on long holidays.
When you look at this summer’s Hollywood family movies, although their performances so far is quite good, but it is the weekend grosses that matters. The right thing Hong Kong did is not opening 3-4 family movies against each other like was in Easter, but the bad thing is every week there is at least one new family movie opening since KUNG FU PANDA 2.
So far, other than HANGOVER 2, there is no other American comedies scheduled to open in August!!!
There is still a lot of scheduling lessons to be learned, and please, don’t let one movie dominate all movie screens anymore like TRANSFORMERS 3 did. And Mr Shtmanhk, don’t bother to be a spin doctor on this issue.
asaG
你的推測應該不大準確了，美國隊長香港票房差不多可以肯定超過HKD2000萬..!
Ken Resurrected
I should have rephrase it and say only PLANET OF THE APES has potential to go much higher than HK$20 million, say reaching X-MEN FIRST CLASS’s HK$25 million.
Barely reaching HK$20 million for a 3D movie
is not much worth bragging, and THOR already demonstrated that with its ultra poor momentum in Hong Kong.
CAPTAIN AMERICA is too Americana, so there is no reason to believe it should top THOR’s HK performance of HK$19 million, especially considering it is not even getting great momentum in its home turf. Working in favour of the movie is the presence of FANTASTIC FOUR’s Chris Evans, as well as this being the last superhero comic action movie of the summer. Plus
with 3D surcharges and seemingly good reviews (over 70% approval rating at rottentomatoes) it will not be surprising if CAPTAIN AMERICA can go 10-20% higher than THOR (THOR has arguably more bankable Natalie Portman), but that’s about how far it can go.
I am so afraid of going off topic and overlong that Ryan will delete this message, so I will stop here.
Billboard
Chinese New Year檔期，Easter檔期，已經是美國電影在香港票房慘敗的例子，這是事實。
下一次的票房大戰，估計會是十月一日的檔期的大戰，看看美國電影的本地發行公司如何安排，真的要小心處理!!
shtmanhk
去年夏季華語電影表現已不算理想,但今年竟再創新低.自復活假後足足三個月沒有一部華語片逾千萬或登上單日票房冠軍,過去前所未見.
去年夏季華語片截至七月己有 分手說愛你 及 唐山大地震兩片逾千萬,六月新寶的 打擂台+葉問前傳 及 安樂的 海洋天堂 也比今年同期一眾發行規模類近的華語電影優勝得多.
另外去年七月 人間喜劇 也收了七百多萬票房,武俠 現時能否超越也成疑問.過去華語電影靠荷李活暑期大片空檔食糊屢見不鮮,今年未能好好把握只能怪自己叫座力有不逮.明年荷李活暑期片五六七月滴水不漏一星期空檔也欠奉,華語電影好自為之.
今個夏季華語電影唯一逾千萬寄望只有下月中的
竊聽風雲2,此片被多部荷李活上下左右圍攻也難免.
即使9月後荷李活具叫座力電影每月皆源源不絕奉上,直至明年也是如此.單單展望本地下半年 中秋/國慶/重陽/聖誕 外語強片林立,荷里活電影將會持續強勢,華語片根本難有還手之力,突圍而出也難以寄予樂觀厚望.
暑期華語大片內地及本地表現每況愈下,尤其是強勢荷李活暑期大片票房一直有增無減.外語大片受歡迎已是不爭事實,華語大片往後會否棄守暑假集中火力其餘三大檔?
黃建新：隨著WTO開放政策的施行，好萊塢大片與華語大片在同一檔期共同競爭也將成為趨勢，“《建國大業》上映時期占了全國70%的院線，而這一次《建黨》只占到了40%，今後這種現象會更加普遍”。
http://news.sina.com.tw/article/20110802/4610415.html
兩部“國產大片”折戟暑期檔，折得並不冤枉
http://news.sina.com.tw/article/20110730/4603263.html
Him
只能期望《竊聽風雲2》或者《勁抽福祿壽》硬拉回一點票房！
文仔
真的嗎??? 會有甚麼具叫座力的荷里活電影呢.?
會不會又是危言聳聽呢.? 你究有話Harry Potter本地票房會超過一億.!!
帶有狼來了風格的言論，也許使人生厭喔.!
kent
農曆新年絕大多數市民都放長假,戲院擠得水洩不通,只是鬥多影院放映。
shtmanhk
本人當日原文如下,閣下如何詮釋就悉隨尊便吧!
http://hongkongfilms.mysinablog.com/index.php?op=ViewArticle&articleId=3106300
至於是否危言聳聽? 即管看看以下片目:
http://www.discuss.com.hk/viewthread.php?tid=14265687&extra=page%3D2
立此存照 拭目以待
shtmanhk
《勁抽福祿壽》會否是另一部《翡翠明珠》? 首周全部 full show 已很難得.
《竊聽風雲2》首兩周埸次的競爭很大,staying power 極為重要.此片如調去中秋其實可能利多於弊,對手沒那麼強在埸次上的編排也更有利.
Ken Resurrected
You are a staunch supporter of Hollywood market domination, so you are not happy that 《竊聽風雲2》 will open against a Fox movie – PLANET OF THE APES. I see that you have been quite vocal about 2 Fox releases this year, BLACK SWAN and Mr POPPERS’ PENGUINS.
It is not news anymore that you want Chinese language movies to completely disappear in the summer, but I think you really have gone too far.
Don’t be such a hypocrite.
Rat
AMC 又一城會上勁抽福祿壽, 此院整個暑假只上過武俠一部華片
另外曾志偉基本盤值得一談
shtmanhk
《建黨偉業》、《財神客棧》、《熱浪求愛戰》
AMC 又一城 沒有上映嗎?