周四共有四部電影開畫，當中除了《武俠》作大型發行外，其實三部都作小型發行。隨著3D電影錄得近半的跌幅，故此全日票房也受到影響，由上周的609萬回落至435萬。
從賬面情況來說，兩部荷里活3D電影《功夫熊貓2》與《哈利波特：死神的聖物2》仍佔據票房票房頭兩位，兩者於票房差距亦只有百分之一。當中家庭觀眾為目標的《功》片昨天於69院映370場獲132萬成績，累積八天達2,014萬，可望於兩周映期突破三千萬大關。至於第三周上映的《哈》片昨天於68院映304場下獲123萬的成績，累積則達5,930萬，相信現在情況要看的，就是能否繼後突破七千萬大關。兩片在3D主導、大量場次開畫之下，票房理想已在預期之內。然而，若果細心留意每場人次，《功》片次周四只有35，《哈》片則為40，且看周末爬升程度如何。
雖然華語電影於賬面票房上沒有3D下難以匹敵，不過於入座表現卻十分理想，新開畫由陳可辛執導，我們電影發行的《武俠》於39院映227場獲74萬，每場人次達至55水平，為全日之冠。《武俠》雖然是今年康城影展唯一的華語參展電影，不過其主要賣點仍落在導演陳可辛及男主角甄子丹身上，而香港發行也許就著主流市場，幾乎全線放映粵語版本，但播放普通話版本未知是否位置關係表現不佳，當中全日放映普通話版的百老匯電影中心票房只有六千四百左右，比起該院放映三場的《生命樹》獲九千票房還要差。觀乎情況，在近日荷里活大片當道下，《武俠》提供的動類型或會填補市場空缺，且看周末能否爬升。
在《武俠》表現理想之類，葉念琛執導的《人約離婚後》的表現也算堅挺，昨天於26院映96場下錄得29萬的成績，票房較上周四只下降兩成多，當中旺角區的嘉禾旺角、旺角百老匯與UA朗豪坊均錄得兩萬多的成績，反觀屯門凱都則只有二千七百，但每場人次亦達50水平，表現亦算理想，為電影累積八天至330萬，若以此走勢來看，相信電影可期待達至五百萬票房。從牌面來看，《人》片也許款式有點重覆，但在於香港電影市場缺乏年輕愛情電影下，卻成了不少年輕觀眾的唯一選擇，故此票房亦有一定保証。
其餘新開畫電影成績大都算有所交代。當中寰宇發行的《電影多啦A夢：新．大雄與鐵人兵團》首天安排於25場映83場日場，獲得19萬的成績，每場人次亦達至39水平，不下於票房榜首之作，反映了這類針對少年市場的配音動畫仍有著一定目標觀眾。洲立發行的中低成本製作的《D+偵探：吸血．人狼．喪屍城》首天以七院映31場作小型發行也獲七萬票房，入座也跟《多啦A夢》相若。《D+》目標觀眾明顯為渴求恐怖或喪屍類電影觀眾，在暑期以大型發行只會慘敗之時，以小型七院發行倒獲不俗的成績。安樂發行已在外國上映多時的《約翰連濃：不羈前傳》以兩場映十場之下，首日獲票房二萬，也許反映了目標樂迷觀眾的情況。
相比之下，高行發行由茱迪科士打與米路吉遜主演的《愛在手狸》雖然於八院映37場，可是票房只有三萬四千，全日人次只有三百多人，成績令人失望。《愛》片男主角米路吉遜形象不佳，也許成為電影令人失去入場意欲的主因。更為諷刺的是，同公司發行的《生命樹》雖然昨天只於八院映15場，但票房卻達四萬三千，較《愛》片還要高，而且入場更為全日之季，為電影累積至293萬。
其他電影方面，《變形金剛：黑月降臨》昨天於32院映76場仍收25萬，累積則達8,189萬，暫時仍於暑期票房領先，霍士發行的《黑癲鵝先生》則於30院映71場獲15萬成績，累積22天達1,806萬，仍要達二千萬恐怕甚有難度。
Ken Resurrected
《黑癲鵝先生》 not achieving HK$20 million is not shocking. It should not have done what it did in the first place. It is still an over-achiever in the HK market no matter what, so congratulations to Fox on a job well done.
As Hollywood sequels is doing brisk business in Hong Kong in relative terms (except PIRATES 3D),《功夫熊貓2》needs to gross at least 30% higher than its predecessor to consider a reasonable success in Hong Kong due to 3D premium and ticket price inflation, and that means it should finish close to HK$40 million. With 《黑癲鵝先生》being the first family movie since Easter, and with more animation/family titles rolling in the coming days, it is unlikely 《功夫熊貓2》can reach HK$40 million. Its 2nd Thursday dropoff of 50% is higher than those of 《黑癲鵝先生》, and its fate will be similar to PIRATES 3D, barely able to outgross its non-3D predecessor.
My take is that Intercontinental is fine with the stunning success for TRANSFORMERS 3 to let go of KUNG FU PANDA 2.
HARRY POTTER finale should have no problem getting to HK$70 million as it only needs HK$11 million more. As I suggested close to 2 weeks ago, Hong Kong is never a really frontloaded market for the HP franchise, so despite its shockingly low first weekend surge from its Thursday debut, its third Thursday dropoff of 50% is respectable. Its opening day multiplier will be 11 times its opening Thursday of HK$6.6 million if it can at least finish with HK$73 million, but any hope of it topping TRANSFORMERS 3 will be laughable at this stage unless exhibitors will let the movie have an extended run similar to PIRATES 3D.
The very good news is to see chinese language movies doing so decently this Thursday. 《人約離婚後》is having good momentum, and though it will still lag behind 葉念琛’s other hits, it is still surprise, especially seeing how weak its weekend surge is over its Thursday opening.
And then there is 《武俠》. Its opening almost mirrored the opening of 甄子丹’s 《關雲長》, except this time without the aid of holidays. One can only expect this latest movie to have much better legs, which means you are looking at a potential HK$10 million grosser here.
Good luck Hong Kong cinema!
阿毛
有一點請在分析票房時留意。不要單以每場人數來定輸贏。說明如下:
現在哈仔上映300場，每場有40人(Ryan數字)。叮噹80場，每場39人(Ryan數字)。但這並不代表叮噹「不下於票房榜首之作」，因為就算叮噹開300場，他的票房絕不會跟場數比例上升，而係每場人數會劇降，立即輸幾條街。
nbachung
葉念琛執導的《人約離婚後》票房有後勁.香討里勁踩套戲..是否打手玩野?
Ken Resurrected
If you have been reading this blog for a while, you will know that Ryan understands the difference. He just wants to interpret the attendance levels in a another way, indicating that some movies should have received more screenings.
Nobody here is going to argue that some movies should receive 200 or even 300 screenings. Ryan is just implying that exhibitors should not let a few movies dominating too many screen time if the attendance levels per show is about the same.
padedy
我覺得Ryan先生一直都應該沒有這一個意思。
shtmanhk
平均入座人次參考無妨,但以此作全盤推演分析小心為上:
《反斗奇兵3》未算反斗
http://hongkongfilms.mysinablog.com/index.php?op=ViewArticle&articleId=2439210
《阿凡達》贏票房輸人次http://hongkongfilms.mysinablog.com/index.php?op=ViewArticle&articleId=2090301
shtmanhk
《武俠》是陳可辛及金城武近年開畫票房最低,而金城武最近主演的六部華語片本地皆逾千萬.雖然此片比甄子丹另外兩部古裝片 錦衣衛 及 江山美人 的開畫票房為高,但相比三個月前非假期開畫院數場數明星更少的 關雲長 仍略遜4萬.《武俠》首四日累收該能追平 導火線 的389萬,往後走勢視乎首輪口碑及內地早上三周的影響有多大.
《武俠》在本周荷李活大片真空期下仍未能成為開畫票房冠軍(對上一次華語片摘冠已是三個月前),且看下月中的 竊聽風雲2 能否打敗3D片開畫奪冠(死神４來了開畫 115萬)?
開畫票房:
精武風雲 231萬(63院381場)
十月圍城 88萬(連優先場首日累收120萬)
關雲長 78萬(36院212場)
導火線 73萬(連優先場首日累收95萬)
江山美人 60萬
錦衣衛 35萬
赤壁上 200萬(60院253場)
赤壁下 170萬(73院335場)
投名狀 168萬(72院)
十面埋伏 130萬
傷城 83萬
如果愛 80萬
武俠 74萬(39院227場)
shtmanhk
《功夫熊貓2》首周票房和 愛麗絲 相若,次周四單日票房 如此堅挺證明此片絲毫不受所謂遲映之影響.每年夏季本地吸金力最強的荷李活動畫,本地發行商一向奉行學生正式放暑假才上映之策略.
首8日累積票房(次周四單日票房):
反斗奇兵3 4035萬(281萬)–96院513場
史力加4 1648萬(84萬)–52院306場
沖天救兵 1496萬(108萬)–45院263場
魔盜王4 2600萬(113萬)–94院438場
愛麗絲夢遊仙境 2075萬(118萬)
小人國大歷險 2194萬(119萬)
功夫熊貓2 2014萬(132萬)–69院370場
—————————-
哈利波特7下 漸被 反斗奇兵3 拋離,但 哈利波特7下 第三周四的單日票房比 變形金剛3 的89萬多34萬.
首15日累積票房(單日票房):
阿凡達 —
反斗奇兵3 6382萬(150萬)–67院286場
魔盜王4 3706萬(41萬) –47院192場
愛麗絲夢遊仙境 3250萬(55萬) –51院227場
哈利波特7下 5932萬(123萬)–68院304場
—————————-
變形金剛3 本地快將告一段落,內地票房已近5億:
《變3》IMAX票價被黃牛炒到400元
網友呼籲國產電影帶頭降價
http://news.sina.com.tw/article/20110727/4594204.html
中國電影票房衝百億 七月創新高十月能達標
http://news.sina.com.tw/article/20110727/4594568.html
———————-
黑癲鵝先生 和 功夫熊貓2 造成雙鸁局面,今個七月荷李活暑期片梅花間竹排陣在市埸策略上相當成功.
如有入場感受及留意其他觀眾反應,黑癲鵝先生 其實真的可以不只於此甚或更上一層樓.即使不入場也並非只會瞄一瞄那些評分便一口咬定敷衍了事,對較能真正反映消費者口味的各大網站觀眾留言不置一顧更非專業分析者之所為.
——————-
p.s.陳可辛早前接受訪問透露 投名狀 蝕大錢,單是他個人部份佔五分一也要千萬填數.
同步
荷里活大製作在香港的上映日期比世界上其也的地方遲的話，在最終票房收入上是影響甚少，所謂的香港觀眾會產生灘凍感，其實這些灘凍感是從來都不存在.!!!!! 又再一次得到証明了.!
eldeldy
黑癲鵝 的香港票房收入 應該會超過 黑天鵝的香港票房收入..SURE..!!!!!!!!!!
shtmanhk
家庭片在這方面的影響一向相對較少,但影片排期牽涉其他因素及同期對手如何難以一概以論以偏概全.
Ken Resurrected
You said something right, but KUNG FU PANDA 2 should have crushed MR POPPER’S PENGUINS easily have it opened ahead of it. Instead, MR POPPER’s PENGUINS got unexpected boost from opening ahead of it.
It is laughable that you think both movies’ distributors ‘secretly’ agree to schedule the family movies for mutual benefits. My take is that Intercontinental need to let TRANSFORMERS 3 dominated on the first long holiday of summer, plus local distributors only think of releasing family movies during holidays or vacation. Just look at how ugly our ‘smart’ Hong Kong distributors treat the Easter film market and massacre each other’s family movies this year!!
Nowhere else in the world will distributors think that family movies can only open during certain periods of time. You are a staunch believer of the status quo, so you are just here being a spin doctor. KUNG FU PANDA 2 opened everywhere in the world almost exactly within 1-3 weeks of its US debut, including China, but Hong Kong needs to wait 8 almost 2 months!!
Even though each film market has its own circumstances or unfair competitive conditions, Mr Shtmanhk, your job is just to spin things in favour of your own debate or to establish yourself as the only ‘authority’. You never cease to amaze me, but that will not make me disappear. LOL
You can continue to think of your own arrogant self. Enjoy!
Ben
Agree with Ken Resurrected.
shtmanhk
兩片風馬牛不相及只是片名食字而己,票房超不超過有何意義所在?
eliotest
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Speakerdpd
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