周末票房基本走勢上與周四類似,在五一佛誕假期下,票房於周末達至頂峰,其後隨著周日及周一而下滑。電影於周一票房爬升水平較周四約在五成左右。不過在入場水平上算是在一個均勢的狀態。
在一眾電影當中,荷里活電影《雷神奇俠》於票房表現上仍然較佳,電影在開畫一般的況下周一獲增加近一成至50映292場,票房爬升約在四成左右,每場人次在82水平,而電影於假期的三天也錄得逾二百萬的成績,為電影於五天累積達1,052萬。雖然驟眼看來好像成績不俗,不過若果撇除3D及次因素的話,入座比率其實只較其他電影多出一成左右。
在《雷》片主導下,安樂發行由甄子丹主演的《關雲長》在周末期間的票房爬升情況跟《雷》片相若,票房仍然維持在《雷》片的五至六成之間,也獲過百萬的成績。周一於40院映238場錄得接近萬七人次,為電影累積五天達524萬,但若相比起甄氏去年以英雄人物為主的《精武風雲:陳真》五天錄得820萬相差一截,成績不能算是理想。
在兩部中西英雄片開畫下,第三周開畫的《3D肉蒲團之極樂寶鑑》在周四縮場過後,周一仍於35院映116場,雖然假期數天收入在百萬以下,周一則獲得八千多人次,但每場人次卻跟《關雲長》不分上下,未知會否受惠於五一假期期間來自內地自遊行觀眾所致。電影在上映19天後,累積達3,185萬,相信三千五百萬票房不成問題,但能否達至四千萬則暫未可料。
相比之下,葉偉信執導的《聊倩之倩女幽魂》於票房表現上仍未算太有起色,周一在縮場約百分之六下,於36院映177場錄得每場人次只有43左右,明顯地被比下去,當中新寶旗下四家戲院的票房介乎二萬八千至三萬二千之間,已佔《聊》片票房的三分之一,累積五天則達265萬,看來觀眾對於這部經典翻拍無論在演員組合上或是劇情重點上也不太認同。第一發行的《羅馬夜禁色》在開畫平平後,周一於兩天雖然只映六場,但可獲得約二百人次,票房爬升約一成三,但入座仍與主流影有點距離。
其他電影方面,復活期間票房表現不俗的《危機解密》在周四票房表現不佳下,周末期間被削場接近兩成,但票房爬升卻十分理想。周一於31院映111場下,錄得約八千人次,每場人次也可跟《關雲長》相比,累積票房則達715萬,且看能否以九百萬作為目標。由森美配音的3D動畫《森美海底歷險》周一略增場至25院映60場,結果票房較上周四爬升一倍四,累積票房則達354萬,要達至五百萬仍需努力。
Ken Resurrected
All movies are doing much better during this past weekend. Turns out 《3D肉蒲團之極樂寶鑑》still have legs, its multiplier effect from its opening thursday already reached 12 times, but it will not do better than 13.
《關雲長》to me is doing pretty well. The best direct comparison of course is 《精武風雲:陳真》, but that movie has some of the worse legs in recent box office history, with multiplier effect of only 6. At this stage, 《關雲長》already grossed an equivalent multiplier, so perhaps it is getting better word of mouth than we give it credit for. I think many fans of 甄子丹 took a sit and wait approach, so it may surprise next week with a much better 2nd week hold than 《精武風雲:陳真》.
《危機解密》is good entertainment. Due to drastic screen cuts, it is very hard to get a good seat this past weekend as I tried, almost full at Olymic City BC 4:25pm, so I ended up walking to BC and watched their 5:55pm show at over 80% capacity. It will continue to do nice business on weekends, so now topping HK$9 million is possible.
I do not care about 《聊倩之倩女幽魂》, but bare in mind, there are at least 3 Chinese language movies this weekend, all are doing certain amount of decent business. It is very hard to understand how come 《雷神奇俠》did not do much better under such ‘easy to handle’ competition. Now that it disappointed, we will see if it has legs, but I think it will, just like PRINCE OF PERSIA from last year, so I do not need to downplay its chance yet.