周末票房前列電影排名上跟周四相若,在《春嬌與志明》暫未獲悉數字的情況下,其餘各片周末明顯受到《春》片優先場影響,整體票房僅能爬升近七成至約四百萬水平,當中不少電影在周末都有出場縮場情況。
娛藝與英皇聯合發行的《飢餓遊戲》在開畫表現不俗下,周日仍獲增場一成七至43院映239場,結果票房爬升比率達七成半,入場人次超過二萬一千,而每場人次更以90居於榜首,為電影在累積四天達557萬。縱使電影因跟美國同步開畫,電影宣傳受到一定限制,但小說本身吸引年青客源,為電影於周末爬得不俗爬升。
至於其實各部開畫新片於周日票房爬升上因受到縮場影響,結果票房爬升在平均值以下。當中新力發行應屆金草莓獲多項提名的喜劇《龍鳳黐孖J》於周日縮場一成後於21院映91場,在入場意欲不高下僅爬成五成二至二千人次左右,累積四天只達55萬,看來要達百五萬也許不易。同樣被縮場一成的還有杜汶澤與江若琳主演以舉重為題的《高舉.愛》周日於15院映92場下,結果票房爬升仍能貼近平均值,每場人次則達26左右,在五部開畫電影裡已名列第三,而累積四天則接近50萬,但要達百萬票房也許不易。同日開畫的華語電影《情謎》在緒場兩成八至18院映49場下,周末票房倒跌三成七,全日入場人次不足六百,累積票房也僅過廿萬,反映了電影在港並無市場可言。
小眾發行新片同樣表現不佳,高先發行七院放映的《躁爸爸狂媽媽》於七院映26場下,周日錄得七百多人次,入座比《高舉.愛》略佳,累積則達18萬,而第一發行無聲無息地開畫的《單車男孩》周日只餘六場放映,結果全日票房不足六千,四天放映只達三萬三千,難免令人擔心次周還剩場數若干。
兩部華語電影仍佔據於票房第二及第三的位置。當中安樂發行、張家輝與任達華主演的《大追捕》於周日仍保持於44院映226場,結果錄得超過萬四人次,雖然票房爬升比例只達五成半,但累積11天仍達1,256萬,向著導演周顯揚前作《殺人狂》的票房進發。發行工作室的《桃姐》周日也保持38院映178場,結果錄得超過九成票房爬升,每場人次更達至70水平,為電影累積17天達2,189萬,相信暫時會以二千五百萬為目標。同日開畫由迪士尼發行的《異星爭霸戰:尊卡特傳奇》於周日縮場近三成後於28院映53場,雖然賬面只達《桃姐》的四分之一,但每場人次仍達40水平,累積18天達1,432萬,相信千五萬問題該不大。
另一方面,安樂發行跟《桃姐》同日開畫的《鐵娘子─戴卓爾夫人傳》於十院映23場下,入情率跟《桃姐》不相佰仲,累積則達517萬,以題材及口碑在港不算理想的情況下,算是有所交代。得利發行的《諜網謎跌》周日上映21場下仍錄得近千人次,累積達82萬,相信衝破 百萬大關指日可待。
Ken Resurrected
Attended morning show at Palace APM for 《春嬌與志明》, which is about 80% capacity in its relatively small theatre #1. Based on that and attendance figures at a popular movie website, I guess 《春嬌與志明》made about
HK$600K on Sunday.
《飢餓遊戲》did not do particularly well this weekend, especially when you consider that it is a major North American blockbuster at this moment. Now we’ll see if this one can hold on to a decent 2nd week hold, If it didn’t, despite great reviews, then we can come to the easy conclusion that female led action/sci-fi movies seldom break out in HK market. It also hurts that 狂.神.魔戰 will open next week.
《大追捕》is closing on to my HK$15.75 million prediction (15 times its debut Thursday), but it seems there will be a steep drop next week with the official arrival of《春嬌與志明》, as well as the directly competing and masculine 狂.神.魔戰.
《鐵娘子─戴卓爾夫人傳》reaching HK$5.17 million is definitely not 算是有所交代. It is actually quite embarassing for Edko that the movie starts going downhill after its good debut Thursday. It only reaches a 10 times opening day multiplier at this point, and certainly it can’t go much higher. This movie is wildly promoted with movie trailers on almost every shows I seen in the past month, as much as 《大追捕》did, and 《大追捕》actually see decent 2nd weekend grosses, and have already reached a 12 times opening day multiplier with more to come. If you then compare 鐵娘子 with Michelle Yeoh’s THE LADY which is hardly promoted at all, it fared even worse, as THE LADY has some of the best legs of any movie in recent months and ended up with HK$4 million and a 23-times opening day multiplier.
《異星爭霸戰:尊卡特傳奇》may not get to HK$15 million afterall. You forget 狂.神.魔戰 is playing this week, and 3 big Hollywood movies all at the same time? This is not summer when exhibitors can let Hollywood dominate HK screens. If the current batch of HK movies are doing poorly, then maybe there will be breathing room for Disney. Too bad.
I don’t even think it is worthwhile mentioning《龍鳳黐孖J》 but I will go ahead. Adam Sandler is not yet a consistent box office draw in HK. This one will fade away next week. 《高舉.愛》suffers from being an uplifting tearjerker with no award buzz. This one should have been screened year end last year for a HK film awards qualification run, so that it will at least receive publicity for potential nominations.
Song
安樂為催谷旗下影片都是出盡力於旗下戲院狂放trailer,失戀33天和the artist票房更一般.
鐵娘子勝繼承大丈夫及3D雨果成為今年奧斯卡最賣座電影,也和2010年最賣座奧斯卡電影寡佬飛行日記不相伯仲,此乃梅姨自媽媽咪呀後本地最收得之作,也比07年同是封后的英女皇為高.夫復何求?安樂今趟絕對有所交代.