周末票房基本形勢上與周四相距不遠,在周四基數較高之下,周日雖然票房只較周四爬升六成八,仍能達至五百萬以上水平,但不同電影票房爬升情況則差距甚大。
霍士發行開畫票房冠軍《奪命異能》於周日獲增場兩成後於39院映235場錄得近百萬成績,每場人次亦達65水平,可是票房爬升卻只有百分之七,也許反映了院商在片短加場後已達飽和,而觀乎電影觀映評價呈現兩極後,四天票房錄得419萬,以該類製作規模下算是有所交代。
奧斯卡提名電影方面,兩部作較大型發行的電影爬升幅度顯著。迪士尼發行史提芬史匹堡執導的《雷霆戰駒》隨著假期片長影響入場意欲較低下,周日於25院映104場錄得一倍一的爬升,在入座水平與《奪》片相若下,全日人次接近七千,累積達169萬。而高先發行佐治古尼執導的《選戰風雲》維持17院映81場下亦錄得近五千人次,累積則達106萬。然而,隨著奧斯卡提名電影陸續有來之下,兩片繼後走勢仍未敢樂觀。同日於12院上映由華維發行的《J.艾德格》周日於53場放映下,只能跟隨大勢爬升,入場人次在三千上下,累積則達68萬。而上周開畫由霍士發行的《繼承大丈夫》周日於21院映51場亦錄得一倍三的爬升,累積11天達412萬。
其他開畫電影方面,洲立發行朱延平執導台灣片《新天生一對》周日獲謝票刺激下,於11院映49場下,票房與《J.艾德格》只相差千四,累積票房也達63萬,觀乎電影的類型及導演往績而言,可見宣傳目標轉移的作用。相比之下,得利發行由《世紀戰疫》導演執導的《狙煞特攻》表現仍然欠佳,周日被削場一成半後於13院映47場,票房只較周四上升三分之一,累積只達25萬,而新力發行外地已上映多時的《無名風雲》仍未有起色,周日三院映12場下只獲不足三百人次,累積也只達七萬四千。
賀歲檔期電影方面,在新片開畫衝擊下,以英皇與娛藝發行的《逆戰》耐力較佳,周日仍獲場一成二下於37院映144場,結果每場人次高達77水平,累積16天票房以1,888萬成為賀歲華語電影票房冠軍,也許反映了在新開畫動作片吸引力不足下,觀眾回流觀賞《逆戰》。至於華納發行的《地心探險記2世外秘島》則在家庭客源帶動下,周日映113場票房爬升近一倍三,錄得近六千人次,以3,342萬穩坐賀歲票房榜首位置。邵氏與無線合作的《2012我愛HK喜上加囍》周日映132場下,錄得近七千五百人次,爬升也較平均水平為高,累積則達1,813萬。同期上映由天馬與尚品合作的《八星抱喜》周日映74場下,每場錄得約52人次,累積則達1,155萬,看來群星報喜式電影要達至二千萬並不容易。相比之下,以南京大屠殺時期為背景的張藝謀電影《金陸十三陵》雖然周日只映51場,可是每場人次卻高達83水平,為電影累積達至850萬。
值得一提的是,安樂發行的兩部電影《龍紋身的女孩》與《作死不離3兄弟》雖然已經只在三家戲院各映一場,但兩片於周日的每場人次卻在80上下,反映電影仍有著一家捧場下令電影細水長流。
Ken Resurrected
《選戰風雲》and 《繼承大丈夫》did receive a nice weekend surge, which is very comforting, as both movies are well made, particularly 《繼承大丈夫》.
《J.艾德格》did not receive similar nice surge, indicating that it will not survive next week’s influx of other worthy movies. In fact, most of Clint Eastwood directed pictures have not fair well in Hong Kong, and even the presence of Leonardo Di Caprio cannot help it.
Most of the Chinese language CNY movies did quite well, especially 《逆戰》, which is saving many faces for HK cinema right now. Looks like it is going to cross HK$20 million with ease, especially seeing that 《奪命異能》’s momentum is suddenly halting, posing less of a threat than I initially think. I thought《奪命異能》 is going to do better, but its terrible weekend surge seems to suggest these sci-fi pictures had a limited market in Hong Kong even if they are well made. My HK$ 12 million forecast seems way too high, as I thought Fox can work their magics every time around, but let us see if 《奪命異能》 crash and burn next Thursday.