周末票房基本排位與周四相距不遠，當中頭十位電影位置不變，然而在假期氣氛接近尾聲之時，票房較周四繼續下滑，結果周日的總房較周四下跌約一成半左右。
在整體票房下跌之下，新開畫由霍士發行的應屆金球獎最佳劇情片《繼承大丈夫》成為唯一一部未有票房下跌的電影，不過增場百分之七於29院映121場票房增長也只有二千多左右，但觀乎大勢已算有所交代，累積四天連同優先場達258萬。至於新一發行於九院各映兩場的日本動畫《火影忍者劇場版：血獄》票房則較周四下跌兩成，總人次接近一千，累積則達28萬，觀乎電影只屬粉絲向類型，繼後票房並不樂觀。
新春主檔期的九部電影票房也順勢回落，當中票房榜首由華納發行的3D片《地心探險記2世外秘島》的跌幅最為明顯，周日於40院映248場下，票房下跌達兩成七，入場人次比起亞軍的《2012我愛HK喜上加囍》及《逆戰》為少，反映了放映場數飽和的結果，累積11天則達2,877萬，相信三千萬已不成問題。至於周四跌幅顯著，由洲立發行的3D動畫《無敵貓劍俠》周日於45院映173場下跌幅較少，約為一成三左右，然而在每場人次只有58之下仍不理想，累積九天則達1,175萬。
同屬洲立發行的《紅花板上的海》與迪士尼發行的《慈善星輝布公仔》在大量家庭客源電影競爭下未見好轉，兩片每場人次約在50上下，不過較周四票房跌幅則只在百分之六至七左右。當中吉卜力創作室的《紅》片周日映90場錄得約四千六百人次，累積達492萬，可望今天衝破五百萬大關。至於《慈》片累積則達195萬，看來這兩天亦可衝破二百萬，但整體成績仍令人失望。
華語片方面，三部賀歲港片入座仍然高企，當中邵氏與無線的《2012我愛HK喜上加囍》周末維持41院映207場下，錄得逾萬八人次，每場人次達87，不過票房仍較周四下跌一成七，累積則以1,454萬成為賀歲最賣座的華語片，但在新春假期過後的票房並不樂觀。英皇與娛藝發行的動作片《逆戰》雖然昨天只於39院映180場，不過每場人次卻接近一百，跌幅只有百分之九，為電影累積達1,406萬，仍保持奪得新春票房榜首的機會。天馬與尚品合作的《八星抱喜》於39院映154場下則跟隨大勢跌一成半票房，每場人次仍在80左右，累積十天達915萬，相信仍可望達千萬水平。安樂發行的張藝謀電影《金陵十三釵》周日縮場一成於28院映94場下，票房也按比例減少一成，累積也達657萬，較早一周開畫的《大魔術師》累積多出11萬，看來有此成績實為旗下院線支持的結果。
值得一提的是，兩部去年創出票房奇蹟的電影仍在上映。當中霍士發行的《那些年，我們一起追的女孩》雖然只於嘉禾旺角上映一場，但映期已達102日，累積達至6,182萬。而安樂發行的印度電影《作死不離3兄弟》則上映達151天，昨天仍於四家戲院各映一場，每場人次仍在70以上，累積則達2,320萬，難怪發行公司於新春期間仍於巴士媒體路訊通賣廣告賀年。
Ken Resurrected
《地心探險記2世外秘島》should end up grossing around HK$33-35 million, which makes it the top grossing CNY movie in HK for a while. For comparison, this will more than double last year’s biggest Hollywood offering, TANGLED or GREEN HORNET, and will match one of the highest grossing CNY movie in the past few years, 《72家租客》, although with inflated ticket prices and 3D premium, it does not compare favourbly in terms of total attendance.
《慈善星輝布公仔》will ended up grossing a similar amount with last year’s YOGI BEAR, while 《無敵貓劍俠》will try very hard to come close to last year’s TANGLED, which finished just shy of HK$15 million.
《逆戰》will top Jay Chou’s own GREEN HORNET from last year, but is in danger of finishing lower than co-star Nicholas Tse’s 《新少林寺》. One thing working in its favor, is that it is not the best movie to be seen during CNY, so this movie may have the best legs among all CNY releases, so ultimately matching 《新少林寺》is not totally impossible. We’ll see.
《紅花板上的海》did not do too well amidst heavy family competition, and will ultimately trail the last similarly CNY released Japanese animated movie PONYO’s HK$23 million plus gross in 2009 by a disturbing margin.
《金陵十三釵》is already the top grossing Zhang Yimou movie in HK for 5 years. It did it without aid of a Best Foreign Language Film oscar nomination is quite comforting to its distributor. As more Oscar nominated movies began to roll out in the next few weeks, I think it will top out at around HK$8-9 million.
《2012我愛HK喜上加囍》may finish with HK$18 million, or around a disturbing 30% lower than 《我愛HK開心萬歲》. 《八星抱喜》will fare even worse at no more than HK$12 million, or 40% lower than 《最強囍事》.
Last year’s batch of 4 major CNY chinese language movies (not including 《老夫子之小水虎傳奇》) finish with roughly HK$75 million, but this year’s batch of 5 major ones including 《金陵十三釵》, may only yield HK$67-70 million. The 4 major Foreign language CNY movies overall did sensationally despite almost all cornering the family market, and they may eventually finish with HK$60-63 million, which is a big bump over the total of roughly HK$41 million registered by last year’s batch of 4 movies, TANGLED, GREEN HORNET, LITTLE FOCKERS and YOGI BEAR. In fact, 《地心探險記2世外秘島》alone already come close to matching entire output of last year’s foreign batch.
Chinese language movies need to put up a big fight next year, or else we will reverse back to pre-2010.
Song
大魔術師也被當作賀歲檔,同日上畫的世紀末光煞也該算賀歲片吧!
今年賀歲外語片有3D幫助大勝華語片,不過地心探險記2破2007翻生侏羅館和2000反斗奇兵2外語片賀歲檔最高票房仍不容易啊!
Ken Resurrected
The biggest problem with 世紀末光煞, is that it crash and burn on its 2nd weekend, falling way harder than 大魔術師 did, even though they open on the same week. Since it did not even receive much screenings during the actual holidays, that is why box office watchers did not figure in 世紀末光煞 in our b.o. discussions.