隨著一連三天的農曆新年假期結束,也是總結新春各片的票房時間。由於今年農曆年檔期共有九部電影開畫,加上還有早一周開畫的《大魔術師》,故此本文篇幅較長,敬希垂注。
從票房收入去看,新春的農曆年三天假期,每天不計午夜場已錄得千一萬的成績,當中尤以初三赤口更達至千二萬,縱使是有賀歲馬也好,但赤口選擇不拜年的觀眾也可流向戲院看戲。再從上圖的放映場次所見,三部票長不足一百分鐘的電影《地心探險記2:世外秘島》、《2012我愛HK喜上加囍》與《無敵貓劍俠》院數多之餘,放映場次也較多,而兩部荷里活電影更是3D。當然荷里活電影也許因發行所限,不過片短加上3D收入較多下,加上《地》片周四票房表現理想,也令院商願意多開場次賺錢。至於片長近兩小時的電影,上映場次相對較少,而安樂發行的《金陵十三釵》除自家院線外,普遍只獲提供每天兩場。
再從每場人次的變化來攪,各片除高先作小眾發行的《快樂孕記》外,普遍於過去三年假期均有爬升,當中尤以兩部群星賀歲的港片為甚,爬升比率超過七成,反映了雖然這類電影雖在客源不及去年,仍是受歡賀年戲氛有捧場客。有關的情況,也許各片於下圖的年廿九至初三跟年廿八相比的票房爬升看到。
十部電影方面,華納發行的《地心探險記2:世外秘島》繼周四後於假期保持不低的入座,加上場次明顯地多及3D票價較貴下,票房於假期三天以每天三百多萬拋棄其他對手近倍,累積七天未計午夜場(下同)已達1,992萬,將可望成為賀歲檔期票房冠軍。《地》片成功勝出,一來挾了上集的餘威,二來電影除能吸納愛好荷里活大製作觀眾外,也不乏家庭客源。
動畫方面,洲立發行的兩部動畫以不同模式發行,當中3D動畫《無敵貓劍俠》雖然觀乎入座不及同期開畫的華語電影,但在3D加上場次多之下,於假期亦可佔著票房季軍位置,跟亞洲的電影相距只差數萬,累積五天累積達760萬,明天可望挑戰千萬大關。而吉卜力的動畫《紅花板上的海》在場數較《無》片相距四成多之下,假期期間則維持60-75左右的人次,看來觀眾對於宮崎吾朗的信心作是不大,上映七天連同優先場累積則365萬,看來千萬無望。
華語電影方面,三部港片當中,以邵氏及無線合作的《2012我愛HK喜上加囍》於農曆年假期表現較佳,在平均190場之下,過去兩天錄得逾百五的人次的水平,也許反映新春佳節群星報喜式電影仍有需求,而觀眾也因去年該公司製作港味濃郁而選擇先看。然而,受到場次制限之下,累積六天連同優先場票房也只達871萬,看來要達至去年二千多萬水平十分困難。碰上同樣情況的還有天馬與尚品合作的《八星抱喜》,電影於過去三天只維持近百五場放映,不過仍算達到百萬水平,不過累積只達533萬,依此走勢來看,看來千萬票房也要努力。
非喜劇類型華語片方面,安樂發行以南京大屠殺為題的《金陵十三釵》在安樂旗下戲院力保之下,雖然在年初一的入座偏低,不過初二起票房爬升較佳,每場場次仍達95水平,也許其沉重題材不如想像般過影響票房,累積七天則達454萬。英皇發行林超賢執導的《逆戰》雖然假期三天票房不及《我》片,不過昨天已獲增場接近一成,而每場人次亦持續上升,也許反映其電影吸引力不低,累積五天連同三晚的優先場達847萬。至於較早一周開畫的《大魔術師》在假期裡場次大幅減少下,每場人次仍有上升,累積則達593萬。
相比之下,迪士尼發行的《慈善星輝布公仔》表現仍不如預期,假期能維持七十多場早場為主的情況下,入場率仍相對較低,令電影累積七天只達134萬,看來迪士尼發行的宣傳並未能看準目標觀眾,在多部家庭客源電影選擇遭到唾棄。高先發行的《快樂孕記》於農曆年期間表現平平,累積一周拆場放映下達16萬,數字只能說是不過不失。
在農曆年過後,明天只有兩部電影開畫,故此明天票房只會略講新片情況,敬希垂注。
Ken Resurrected
《地心探險記2:世外秘島》sweeps the competition this year. This is real top choice as family entertainment with some adult appeal. Last year’s GREEN HORNET surprisingly underperforms despite the presence of Jay Chou. This year, Jay Chou’s 《逆戰》didn’t do too bad by comparison. It still has a chance to finish at #2.
《金陵十三釵》amazingly is catching up to 《大魔術師》with ease despite opening a week later, and will ultimately overtake the latter.
《八星抱喜》once again trails 《2012我愛HK喜上加囍》. There is no room for two of the same type of movies to survive. If 2013 continues the same formula, then Chinese movies’ CNY market share will drop significantly in 2013.
Finally, the race between two animated movies. Hollywood win over traditional Japanese by a huge margin. At this pace, 《紅花板上的海》is in danger of finishing 2nd to last place. In fact, there are far too many family oriented movies among non-Chinese language ones, so the best and worst performing movies both belong to the non-Chinese ones.
nbachung
《作死不離3兄弟》已正式落畫嗎?
Ken Resurrected
No. Ryan not reporting about certain movies does not mean they are not showing it. Perhaps it is too much work to mention every movie or too insignificant to mention movies with very few screenings, so Ryan selectively report certain movies.
FYI, I was already quite surprised that Ryan did not report box office results of movies when they are only showing in their 2nd week, most recent example is WE BOUGHT A ZOO. That movie was still in the top 10 on its second Thursday with a gross as high as ALVIN & CHIPMUNKS Sequel, but somehow it was ignored.