由於今年元旦假期與農曆新年假期中間只有大約兩周的時間，令到這個時期反成了一個淡季，結果昨天便有六個電影以不同規模發行形式推出，不過大部表現不太理想，也許反映觀眾還是期待賀歲新片。全日票房錄得約194萬，較上周四下跌接近六成。
在開畫電影當中，以安樂發行由大衛芬查執導的《龍紋身的女孩》表現較佳，電影首天安排於37院映168場下，錄得約46萬的成績，即使片長票價有所上調，每場人次仍達40水平，仍算是理想。《龍》片改編自瑞典同名的電影三部曲，其導演及男主角可算是吸引觀眾的主因，而電影於除夕起的優先場反應不俗，亦成為開畫數字理想的因素。結果電影連同優先場累積達116萬，預計周末入場人次可獲理想爬升。
相比之下，同屬大型發行的《緣滿除夕夜》的表現並不圓滿，電影於38院映181場下，首天只錄得23萬，每場人次則在20以下。《緣》片主要賣點來自一眾演員演出以除夕為題的電影，然而華納發行卻安排於除夕後開畫及沒於除夕提供優先場，即時令人感覺電影「過氣」，影響票房表現。
中型發行電影成績也不理想，泛亞發行的恐怖片《搜靈》雖於除夕放映優先場，可是其宣傳力度不足之下，首天於16院映72場只獲票房八萬一千，每場人次則在17左右，慶幸優先場安排於午夜吸引目標觀眾，令電影累積達至22萬，仍有機會累積達百萬大關。高先發行由馬楚成執導的《極速天使》首天安排12院上映，但在演員及題材信心不足下，院商只提供平均三場放映，結果票房只有三萬二千，每場人次只有14人。觀乎電影宣傳力度尚算足夠之下，也許馬楚成過去作品口碑不佳及演員組人成票房致命傷。
小眾發行方面，高先發行的驚慄片《德州棄屍現場》於八院映32場，票房收竟較《極速天使》還多萬三元，不過每場人次仍只達16左右，看來電影吸引力十分有限。相比之下，安樂發行的《世紀末婚禮》雖然只安排旗下的Palace IFC及百老匯電影中心放映，不過首天十場卻獲近萬八元收入，每場人次在27左右，明顯地看準了其目標觀眾。反觀娛樂首次親自發行的印度電影《阿漢正傳》雖然在印度知名演員坐陣，可是首天於UA太古城中心、UA MegaBox及UA iSquare共映13場，只能錄得票房萬一，收入比起同樣上映13場但上映第十九周的《作死不離3兄弟》還少逾半，反映娛藝於自家發行與宣傳仍需多多學習。
其他電影方面，於聖誕前上映的兩部主要荷里活電影仍留在票房第二及第四的位置。當中洲立發的《職業特工隊：鬼影約章》昨天於45院映158場下仍獲36場，每場人次仍達35左右，為電影累積達3,898萬，可望於本周末至周日衝破四千萬成為該系列票房最高的一集。華納發行的《神探福爾摩斯：詭影遊戲》昨於33院映74場在入場人次與《職》片相若下錄得票房17萬，累積則達2,543萬，可算是超額完成。至於聖誕主檔期開畫的《吸血新世紀4破曉傳奇上集》於27院映51瑒下，錄得12萬票房，入座則前述兩片相若，累積15天達1,457萬，仍有望最終逾千五萬落畫。
家庭客源方面，霍士發行的《花鼠明星俱樂部3》在學校假期結束後，昨映31場雖然票房較《作》片為低，但累積15天卻達902萬，周末仍有望借家庭客源及增場再高峰。華語電影方面，同日開畫的《3D龍門飛甲》昨映32場下只錄得票房四萬二千，累積則達567萬，也許只能寄望達至六百萬水平。而上周開畫的《Laughing Gor之潛罪犯》昨於33院映97場則獲票房14萬，累積八天達524萬，恐怕最終票房在七百萬之下。反觀安樂發行艾慕杜華執導的《我的華麗皮囊》於入座仍仍算理想，昨於六院映29場仍達八萬七千，成為一眾電影跌幅較少的一部，累積則達151萬，可望累積達至二百萬以上。
Ken Resurrected
《龍紋身的女孩》will actually do a bit better in HK than Fincher’s SOCIAL NETWORK’s HK$4.5 million gross, a bit of a shocker in my opinion. It has potential to cross HK$7 million, depending on what kind of legs it has, although violent movies doesn’t tend to have legs.
《花鼠明星俱樂部3》actually will come very close to HK$10 million when all is said and done, becoming the top grossing movie of the franchise in HK. That’s extremely incredible considering the movie has cooled off significantly in its home turf market.
A bit of a surprise Ryan did not mention Fox other family drama 翻身動物園. It is on track to finish with HK$3-3.25 million, thus further showing how Matt Damon is not a box office draw in HK.
《Laughing Gor之潛罪犯》has a terrible 2nd Thursday. It may wind up with an opening Thursday multiplier of less than 11 times. Guess this may be the last LAUGHING GOR movie.
《極速天使》bombing is not a total surprise, just it bombs this bad is an eye-opener. Movies headlining female HK stars are always a tough sell if the movie does not have date appeal.
《我的華麗皮囊》continues to excel. Something tells me this is already Almodovar’s top grossing movie in HK so far. Guess fans of vintage Almodovar as well as fans for his more recent work all come out to support the movie.
《緣滿除夕夜》is the second 2011 ensemble romantic comedy for Warner Brothers. Although Ryan points out it is bad timing for the movie, I was shocked to see this one opening higher in HK than WB’s own CRAZY STUPID LOVE.
Ken Resurrected
《緣滿除夕夜》shockingly opens higher than 華納’s CRAZY STUPID LOVE despite what Ryan points out. I have no idea why exhibitors could not find room for this movie to open on 29 December. Guess 華納’s bargaining power in HK is not good.
《Laughing Gor之潛罪犯》crash and burn on its 2nd week. Guess there won’t be anymore Laughing Gor movies.
Fox HK continues to have much to celebrate. 翻身動物園 will attempt to finish between HK$3-3.5 million, a not so bad final gross given the crowded family market place and this one being the last of all December family fare released. The real surprise is 《花鼠明星俱樂部3》ended up being the highest grossing film for the franchise in HK, very impressive considering it has cooled off a lot in the US market.
《極速天使》doing this bad is an eye-opener. I know movies headlining all female Chinese stars are a tough sell, especially when there is no date appeal, but I am very sorry to see it bomb so badly.
《龍紋身的女孩》is going to do better than Fincher’s SOCIAL NETWORK in HK. Violent movies seldom have legs, so we will see if this one can cross HK$7 million. The original Swedish trilogy already bombed in HK, so I am not expecting miracles.
Finally, EDKO shows again how good they are distributing foreign movies. 《我的華麗皮囊》seems already achieved the status as Almodovar’s top grossing film in HK in such a short period. Hats off!