講戲、鏟戲、片戲

《第一誡》加院加場事件簿

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由鄭伊健及余文樂主演、新加坡導演唐永健執導的《第一誡》,雖然首周在開畫聲勢上不及同期上映的《十分鍾情》及《大四喜》,可是電影的質素其實不俗,次周上映情況卻跟首周剛好道逆轉,不止次周周四票房轉對上一周不減反升,而且戲院也加院加場。
 

先來看看對票房走勢極為敏感的百老匯院線,原本周四起觀塘Palace apm已抽起不播《第一誡》,可是電影卻由周末起再繼續播放午夜場,而周一更加映一起日場的場次。而旺角百老匯亦安排放周一加映一場日場。
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再看看九龍站的The Grand Cinema,周四原本只安排《第一誡》播放一場,到了周末卻腰斬了《大四喜》,將其場次撥給《第一誡》,同時間不屬任何院線的馬鞍山戲院仍加入聯映,聯同原來播放的元朗、粉嶺、華懋及巴倫紐米,上映戲院增至八間。

這個情況,近年在港片十分罕見。雖然《第一誡》事前不被外間看好,但看來首周卻有點口碑來,令到次周票房上升,也同時令院商加映加場播放。

也許,這點或其發行公司有點安慰。

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8 Comments

  1. Ryan

    one people:請問知不知道palace apm再播《第一誡》的內情呢?

    one people :
    APm re-run due to many reasons and
    Ma On Shan join the show is very special too
    Need your support to build up the 3rd week schedule and get close file to The Strangers
    Ma On Shan showtime : 14:20 / 17…

  2. Ryan

    ERIC:這類製作在香港發行其實波折重重的。

    ERIC :
    《第一誡》絕對係好睇LA…
    咁少場播實在浪費!

  3. Ryan

    one people: 多謝補充,也由此看到戲院的高市場導向度了。

    one people :
    since Midnight show income is larger than The Strangers , so there is no reason to stop this film and re-run againAlso, by comparing 1 show for strangers & 1 midnight show for rule# 1, Rule# 1 sti…

  4. one people

    APm re-run due to many reasons and
    Ma On Shan join the show is very special too

    Need your support to build up the 3rd week schedule and get close file to The Strangers

    Ma On Shan showtime : 14:20 / 17:45 / 21:30
    9/14 add midnight show 23:30

  5. one people

    By the way, if any of you want to see this film in regular time in MK & APm, please share your opinion in here, otherwise they will only play midnight show until the end

  6. one people

    Here is other 4 cinema showtime
    元朗、12:30 / 14:30 / 19:30 / 21:30
    粉嶺 12:30 / 14:30 / 17:30 / 19:30 / 21:30
    華懋 14:20 / 16:10 / 21:50 / 23:50 / 01:40 / 03:30
    巴倫紐米 12:30 / 18:00 / 21:30

  7. ERIC

    《第一誡》絕對係好睇LA…
    咁少場播實在浪費!

  8. one people

    since Midnight show income is larger than The Strangers , so there is no reason to stop this film and re-run again
    Also, by comparing 1 show for strangers & 1 midnight show for rule# 1, Rule# 1 still win The strangers, so how can the cinema stop rule# 1 showtime

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