近年來雖然有著多部台灣電影上映，不過說得上是票房較高，就只有魏德聖執導的《海角七號》。然而，霍士發行的《那些年，我們一起追的女孩》卻於開畫首天獲得近百四萬的票房成績，不止成為票房榜首，更打破了近年台灣電影在港的悶局。
到底，霍士何以令這部電影於票房上成功呢？
相比起其他台灣電影而言，《那些年，我們一起追的女孩》是導演兼著名網絡作家九把刀自家的故事，在題材上有其一定的吸引力與獨特性質，而自行改編成電影，對於看過原著小說的朋友來說，沒有改編到不倫不類的擔心。
《那》片在台灣有著極大的話題性與迴響，而香港早於八月夏日國際電影節上映時，也以極速滿座，當時場內反應十分理想。不過，霍士發行並沒因此將香港映期提前，而是放在十月二十日。
在映期沒有提早之時，卻採用了另一個方法，就是自九月十三日開始，每星期六與日便以一至兩院放映一場的形式來作「神秘試映」，並於開售前在Facebook公佈放映戲院，該等場次的戲票迅即售滿，形成了一股「撲飛潮」。到了上周末採用全線每天一場的形式上映，入座率亦高於九成。
從《那》片的年齡層面去看，當中主要的是年青客源，其消費力不低，也隨著電影優先場滿座於上映前形成一股熱潮。在這個勢頭下，院商對於《那》片首天場次也盡量安排，結果也順利拋離對手成為票房冠軍。
不少朋友也許視《那》片的成績為台灣片在港出現，不過其實這次的成功卻關乎發行公司的策略，再加上電影有著足夠的時間宣傳方能有此成績。若要說台灣電影在港情況，還要再看下月多部台灣電影在港上映的情況方能定奪。
Ken Resurrected
While I am very happy that the movie is doing very well, and the fact that Fox has been doing an impressive job marketing most of this year’s films in Hong Kong without help of 3D, I disagree with your (Ryan/blog) take that Fox did anything special in not moving the release schedule earlier for the HK market to coincide with the buzz it received at the summer film festival.
This is simply because Fox’s HK marketing team needs to handle promotion of its last big Hollywood summer movie – RISE OF THE PLANET OF THE APES which coincides with the movie’s Taiwan nation-wide release towards 3rd weekend of August. Basically it is only a 2 month delay of release.
When compare to the last major Taiwanese movie success story for HK, CAPE NO. 7 《海角七號》, the delay of release was 3 months (Aug 22, 2008 vs Nov 20, 2008), so if you take this into account, perhaps 《那些年，我們一起追的女孩》two month delay can already be described as 香港映期提前.
The strong opening of 《那些年，我們一起追的女孩》is due to excitement from the younger demographics. I doubt the movie can crossover to mature audiences, the key to explain why 《作死不離3兄弟》become such a sleeper success.
In the end, can 《那些年，我們一起追的女孩》post a leggy run? It is a good sign that the movie was able to open to HK$1.4 million on a Thursday, but it also could point to a frontloaded opening.
In any case, I understand why Ryan or any other box office watchers will be thrilled at seeing a movie able to surprise us. Last month we have 《作死不離3兄弟》making a splash, and none of us will expect we will see another exceptional performer this soon.
祁佳仕
還有一點是, 九把刀本身是相當受歡迎的作家, 出道多年, 除了在台灣外, 在香港亦累積了很多讀者. 這部電影是他的第一部長片, 自然吸引許多他的讀者慕名入場.
nbachung
估唔到[奪命金]輸票房3倍敢多…原來九把刀敢大名氣..估唔到杜sir中伏在依套…
Song
霍士最原先安排《那些年》11月10日上映,現時香港映期已比原定提前了兩星期.
霍士過去發行華語電影佳績乏善足陳,2046創下WKW當時新低及《全城熱戀熱辣辣》表現欠佳,今年 刀見笑和《全球熱戀》更是慘淡收埸,今趟只是片子的賣點完全擊中本地年青客源.
《那些年》只是偶一為之的 event movie,(九把刀本土號召力如真的這麼厲害,愛到底本地票房該不會如此凄慘),往後多部台灣電影也離以承繼無一能再創佳績甚至不乏慘淡收埸.
《奪命金》撞正《那些年》真的無話可說,但不容忽視《奪命金》的開畫票房和優先場票房皆比《單身男女》為高.
陳
其實很多台灣人最關心的是影片在海外是否遭到刪減,是否能跟台灣人有共鳴,另人欣慰的是香港依然是海外華人最自由的地方,你們尊重台灣的本土創作,懂得細心欣賞台灣情懷,並不吝給予掌聲,使台灣剛從加護病房出來的電影業,得到些許溫暖,你們是華人世界的驕傲
Ken Resurrected
–《那些年》只是偶一為之的 event movie,(九把刀本土號召力如真的這麼厲害,愛到底本地票房該不會如此凄慘),往後多部台灣電影也離以承繼無一能再創佳績甚至不乏慘淡收埸. —
I partially agree with the above take, but Taiwanese movie industry has a specialty in doing movies about innocence of the younger generation. I am sure any next Taiwanese movie with similar younger appeal should benefit from the success of 《那些年》, maybe doing similar level of business to 《海角七號》。
–《奪命金》撞正《那些年》真的無話可說,但不容忽視《奪命金》的開畫票房和優先場票房皆比《單身男女》為高 —
I agree that 《奪命金》would have opened to #1 today had it not for 《那些年》, but
I don’t necessarily thinks that《奪命金》can post a leggy run like that of 《單身男女》. My target for the movie will be crossing HK$8 million and match WALL STREET MONEY NEVER SLEEPS, which is very achievable (around 15 times multiplying is opening day grosses).
《單身男女》is the type of movie romance that translates to a leggy run when it is done right. It ultimately finish with 27 times its opening Thursday gross and close above HK$12 million.
Chinese language movies rarely have leggy runs, and the best ones always starred Louis Koo and Daniel Ng, the other movie being 《竊聽風雲2》, finishing with 20 times its opening Thursday gross of HK$1.2 million.
Having said all of the above, a 15 times opening day multiplier would mean《那些年，我們一起追的女孩》could easily hit HK$21 million, so would it be that easy, or the movie will collapse next week? I do hope the movie can crossover to more mature audiences and do a miraculous run like 3 IDIOTS.
In any case, I also wish 《奪命金》will do well and cross HK$10 million.
Ken Resurrected
That’s a very warm message. I actually feel sorry that Hong Kong did not embrace MONGA, but I am sure many movie lovers love the way Taiwanese movie industry handle coming-of-age movies. So keep making them well. ^^
wong
九巴刀的殺手系列小說的內容，曾被人指為血腥、暴力、變態，香港、高雄先後有少年殺母、妹和父母，均被傳媒報導為受這些小說影響，《那些年，我們一起追的女孩》不知是否有變態的意識？
Song
《那些年》是過去十年台灣偶像劇及流行曲文化的一個大收成,2007周杰倫的《不能說的．秘密》已小試牛刀一回,當然周杰倫的號召力另作別計,但台灣近十年主打年青愛情路線的流行文化已在本地建立一個雄厚根基.
香港九十年代的 記得香蕉成熟時II初戀情人 及 四個32A和一個香蕉少年 本地己收過千萬,明星掛帥的 百分百糸列 及 初戀無限touch 票房也相當不俗.現今本地主流電影人士自甘放棄這條客源,拱手相讓給別人.
2011年證明了本地觀眾對大部份內地味濃的合拍片或國產片甚為抗拒甚為厭惡,即使有明星掛帥也照樣不賣帳.假如內地也爆了一部近似《那些年》的合拍片或國產片,可以肯定本地觀眾的吹捧程度怎也及不上現時《那些年》的情況.
AMELIE
原來昨日收過300萬, 戲院未見一面倒的加場情況
Lam
星期五會一次過出埋星期六日的場次 , 好難係星期六夜晚突然地加(星期日)場
AMELIE
此片已經成了現象級數, 收三千萬應不成問題
Song
too early to call
Song
《那些年》首四天累積票房逾1100萬
Ken Resurrected
It will be a pleasant surprise if it could, but it right now it is more of a niche fanfare. Grossing HK$30 million without 3D help, means it must crossover to mainstream adult audiences.
Song
類近規模的 event movie 上次收到三千萬,應該是1999年的 午夜凶鈴.那些年 和
午夜凶鈴 在觀眾層面的廣和闊皆有所局限,能否突破要視乎翻看情況及對抗盜版下載的能力.