周末票房基本格局上與周四相若，除了家庭客源電影如《反斗車王2》與《藍精靈》於周末獲一倍多升幅外，其他票房位置相距不遠，全日票房達至780萬，比起周四而言獲七成四的升幅。
開畫表現甚佳的港片《竊聽風雲2》於周末並沒有像其他外語片於開畫理想後大量加場，周日只略加16場後於51院映275場，結果全日獲逾三萬五千人次，每場人次更達128水平，票房升幅與大勢相若，而累積四天更達693萬。《竊》片票房理想除了暑期華語片勢弱下有所期待外，還與同期對手較弱有關。觀乎《竊》片口碑算是不俗，且看繼後能否有其耐力。
霍士發行的《猿人爭霸戰：猩凶革命》在口碑不俗的情況下，雖然周日維持42院映240場，不過其票房較周四也同樣上升七成，故此周日也獲得接近二萬五千入場人次，而每場人次也同樣過百，為電影於11天累積達1,738萬，相信可望於兩周的映期衝破二千萬大關。觀乎《竊》片與《猿》片在沒有3D下也獲不俗成績，也看到市場不一定因為3D而有其優勢。
3D電影方面，新開畫的《死神5來了》在首天入座平平下，周日被縮場百分之七，於46院映189場仍未獲逾萬人次名列第四，票房也只較周四多出一成二，令電影在四天累積只達352萬，以3D電影來說令人失望。《死》片於上集有其3D版本走勢平平下，新一集再度推出3D版本正值3D電影氾濫之時，在吸引力平平下反成為不欲入場的致命傷，看來千萬票房無望。
家庭客源電影每每於周末獲逾萬升幅，結果迪士尼的《反斗車王2》與安樂的《藍精靈》於周末成為受惠電影，當中《反》片於55院映190場票房爬升倍半，每場人次高達72水平，為電影於11天衝破千五萬至1,515萬。至於《藍精靈》在入座不俗下，周末更獲增場兩成七至33院映89場，入座率跟《反》片相若，累積18天也達1,430萬，千五萬該不成問題。
同屬新開畫電影，立基與英皇發行的《來佬奇緣》的表現則相對遜色，電影周日於25院129場下，錄得七千多人次，票房爬升比率約為五成五左右，累積也只達至160萬。《來》片觀乎海報以至演員組合上未能吸引年青客源，在暑期仍未終結之時，市場局限也影響其票房成績。
其他電影方面，邵氏與無線的《勁抽福祿壽》在《竊》片開畫後吸引力便相對不足，周日維持32院映107場獲六千人次，累積則達527萬，不過票房若要超越葉念琛《人約離婚後》的617萬仍未樂觀，至於我們電影的《武俠》於周日則剛好衝破八百萬大關。外語片方面，洲立發行的《功夫熊貓2》直至昨天累積已達3,891萬，觀乎昨天仍收廿萬，仍可望衝破四千萬大關。不過若要數到今年暑期票房冠、亞軍的話，相信累積達8,463萬的《變形金剛：黑月降臨》與7,583萬的《哈利波特：死神的聖物2》該已穩坐其寶座。《美國隊長：復仇者先鋒》至今累積1,892萬，觀乎走勢該則同屬Marvel漫畫系列的《雷神奇俠》相距不遠。
Ken Resurrected
《竊聽風雲2》posted very strong weekend numbers. On Friday I mentioned it only takes a multiplier of 13 times its opening Thursday for it to match the original《竊聽風雲》’s HK$15 million gross. Now it seems 《竊聽風雲2》has the strength to close with a 15 times multiplier, or a final gross of HK$18 million. Good luck!
《猿人爭霸戰：猩凶革命》crossing HK$23 million is guaranteed. The question is whether it can beat X-MEN FIRST CLASS to become Fox’ highest grossing movie this year.
《死神5來了》is said to be a better sequel than the past 2 movies in its franchise, but that is not enough to prevent a horrifyingly low weekend take. It will be the first Hollywood sequel since SCREAM 4 to significantly trail a franchise’ predecessor. Warner brothers really needs good numbers from HORRIBLE BOSSES to save face.
《反斗車王2》’s weekend surge is much stronger than many family oriented movies this summer. Although it has just surpassed 《反斗車王》’s final gross, it is in danger of closing lower than MR POPPER’S PENGUINS, and
it cannot even take a commendable lead over 《藍精靈》’s total gross.
《來佬奇緣》is a huge disappointment not only in its home market, but now also in Hong Kong. HK distributors must have thought star power will save the day, but why schedule this movie in the summer? Not sure who handles the distribution of BRIDESMAIDS, but something is clearly wrong that they fail to convince exhibitors to show BRIDESMAID after HANGOVER 2’s success in HK. Instead, Universal’s domestic flop 《來佬奇緣》is chosen to close the summer for Hong Kong??!!
I was expecting 《勁抽福祿壽》to top HK$6 million with ease as I think it has a shot at reaching HK$7 million. The competition is still weak, and there has not been enough comedies in the past 3 months. The exhibitors does not seem to have faith in the movie for whatever reasons.
《功夫熊貓2》does not really have a shot at crossing HK$40 million. It is doomed to get a really impressive gross once MR POPPER’S PENGUINS managed to open ahead of it (not to mention it has to compete with SMURFS & CARS 2 later), but what does Inter-Continental care when its own 《變形金剛：黑月降臨》unexpectedly cross HK$80 million and even beat《哈利波特：死神的聖物2》!!
Finally《美國隊長：復仇者先鋒》is guaranteed not crossing HK$20 million, just like THOR. It is still a nice sum no matter what, but when you look at how strong 猿人爭霸戰：猩凶革命 is doing, we know the other two marvel comics 3D movie is really underperforming. Someone just stop comparing these movies with STEP UP 3D. Don’t make me LMFAO.
草山
死神5來了於香港討論區有大量熱烈討論，本地票房郤達不到預期。
18歲以下的青少年不能觀看，估計是票房不理想的其中一個原因，
我在這裡suggest:
死神5來了在美國是Rated R級的，香港電檢處應該在第ⅡB級和第Ⅲ級之間加入一個和Rated R級差不多的級，這會使本地分級的system更完善呢.!!!!!!!!!!!!
Ken Resurrected
Discussion forums maybe used by marketing people as an alternative way of promoting their movies. As box office watchers, we cannot rely on discussion forums as a measure of a movie’s potential.
On the bright note, Hollywood horror is not always guaranteed successful in the HK market, and 死神5來了 is afterall the 4th sequel in the franchise. It will still finish higher than many other Chinese language movies, as staunch Hollywood supporter Mr Shtmanhk will remind us.
I am just interested to know if Warner Brothers may secure more screens next week for HORRIBLE BOSSES with 死神5來了’s screen cuts?
AlexL
如果死神5來了係IIB, 一定會多好多人睇…
非非
我覺得你的說法很明顯是有一定的道理呢!
nbachung
《竊聽風雲2》香港討論區都有幾多負面意見..不知會否影響票房…
Ryan
意見不能只看一個討論區便算，而且請記著也有相當比例的觀眾不會看那個討論區便入場。
taken
死神5來了的票房似乎是大大地受到竊聽風雲2的影響了!!!
數個月前的Scream 4似乎面對了類似的情況，當時是肉蒲團!!!
Twister
May be it’s only because they are sequels of sequels of sequels of sequels of sequels… so ppl are not interested in them
甲子人
不排除愈來愈活躍的中文電影市場已經開始危及荷里活電影的本地票房數字了，建議從事本地電影票房分析的市民也許可以不斷地客觀注視著這一個事情的發展!
kent
如果要在票房上擊敗荷里活電影,這套港產片必定要有收1000萬以上的叫座力(非大檔期)。但係要有這樣的成績一年有多少套呢??
gilbert1983
….oh, let me see. 無論如何，中文電影工業，是否真的蠢蠢慾動，老視眈眈，本地發行外語電影的機構，今後可能還是要小心翼翼，步步為營，否則可能會時不時出現滑鐵盧的現象!!!!!
gilbert1983
….oh, let me see. 無論如何，中文電影工業，是否真的蠢蠢慾動，虎視眈眈，本地發行外語電影的機構，今後可能還是要小心翼翼，步步為營，否則可能會時不時出現滑鐵盧的現象!!!!!
Ken Resurrected
Really? Does it really take a domestic/Chinese movie just HK$10 million to prevent a Hollywood movie from reaching its full potential?
When THOR disappointed and failed to reach HK$20 million, a major box office watcher here first say that the 3D movie’s performance is still very good. After a few more weeks, when other 2D Hollywood movies did better in terms of attendance or even final gross, Mr S commented that if 《關雲長》did not open in the same weekend, THOR could have gone higher.
The fact is that as long as Hong Kong movies does not give up and make a battle, it will definitely at least prevent Hollywood movies from reaching new heights. Everytime when Hollywood breaks a lot of records, it is when no Hong Kong movie is competing against them.
I think a lot of people are taking it completely wrong. There is still a market for local films. A lot of people still want to see local films, as long as they are decent mainstream entertainment.
No Hong Kong movie need to beat any Hollywood movie to be deemed ‘completely’ successful. Even if 《竊聽風雲2》did not open at #1 but gross 10-20% lower than it is now, it will still be a very good performance, because those two lead actors are over-exposed.
The big problem is that exhibitors are very committed to distributing Hollywood movies, and they did not give 《竊聽風雲2》 any more weekend screens expansion despite a great first Thursday. For 《竊聽風雲2》to prove its worth, it needs to perform next Thursday. I hope it will drop by less than 45% in order to at least reach a 15 times multiplier and close with HK$18 million.
yy
《竊聽風雲2》在外國強片環伺下仍創出遠超越上集的票房成績, 這種奇蹟, 以前只有92年美國的TERMINATOR 2做得到!
shtmanhk
1. T2 91年暑假,續集比上集大收例子多不勝數.
2.竊聽風雲上集 首4日累積票房 531萬,真的談不上’遠超’.
yy
《竊聽風雲2》已獲IFC最大的5院放映 (包括來週四開畫日), 這是極不尋常的轉變, 美國大片來到8月全線出現滑鐵盧現象!
shtmanhk
竊聽風雲2 5院是五時後三場,今年四月 單身男女 IFC最大的5院是每日 full show.
so what ?! 竊聽風雲2 如能 超越 猿人爭霸戰：猩凶革命 才大言不慚吧!
yy
猩凶革命是八月唯一有口碑的美國大片, 但排在暑假大檔票房還不可能勝過與六月的變種特攻4, 對觀眾來說這類特效片已吐飽和了, 甚至過時了!
yy
竊聽風雲二沒有獲得ifc 5院的full show, 並不代表吸引力不及單身男女,明眼人一看便知這是檔期問題,竊聽風雲二排在競爭激烈的暑假,場次待遇當然及不上單身男女在四月頭的冷檔.應反問的是為什麼其他美國大片沒一部奪得ifc 5院的full show呢?是不是那些片’技不如人’呢?
shtmanhk
留待 猩凶革命 埋單票房遜於 異能第一戰 ,才大言不慚吧!
請注意 竊聽風雲2 5院每日僅五時後三場,5院日場仍由荷李活片佔據.整個夏季直至上周四5院都是荷李活片天下,只是近數天才在手指縫中每天漏出三場給華語片.不知下趟5院華語片 FULL SHOW 要待多久? 定必告知閣下.
另外請指出或比較過去數年8月份荷李活片的表現有否比今年8月更出色? 靜候賜教.
(明報)西片雄霸暑假檔
http://ol.mingpao.com/cfm/star5.cfm?File=20110823/saa01/mea1.txt
shtmanhk
由2007年起每年逾千萬的華語片皆不足十部,逾三千萬一部起兩部止甚至無.
反之曾一度沉寂的台灣國片今個暑假再有起色,人家以低成本新人上陣面對強勢荷李活片仍能突圍而出.
客觀
現在人家不是要竊聽風雲2和單身男女比較…
不過你點講都冇用.! 次次你都想話美國片就快打到來，無數的狼來了風格的文章已使網友厭倦不已.!
中文電影的低潮期已經過去，最低潮期是五六年前，
現在個個都搵倒錢，知冇.??
messy
非常的同意! 此一現象的出現，使我覺得，一定要注視以後這類現象會不會不斷地發生，荷里活電影的香港票房，危唉.!!!!!!!!! 恐怕會被中文電影削弱!
心水清
勁!!! 你非常冷靜，似乎沒有被誤導，
亦使大家更瞭解有關情形了
shtmanhk
陸逾9成電影虧 文化人籲鬆綁
http://news.sina.com.tw/article/20110809/4627032.html
金剛時代的小片悲哀 眾國產電影痛苦掙扎暑期檔
http://news.sina.com.tw/article/20110724/4585151.html
yy
竊聽風雲二週四起於海運上足5場,這就不是在手指縫中每天漏出三場給華語片,而是華語片八月突襲成功,看來美國大片是時候反省一下!
BABA
香港討論區好多打手
《竊聽風雲2》是近年難得的華語好電影, 值得入場支持的!
shtmanhk
1.泛亞 & 竊聽風雲2:
http://www.facebook.com/#!/panasiafilmslimited
2.ISQUARE IMAX 上映的電影(本周IMAX 巨幕版《天煞西部反擊戰》)海運一直避免同片迎戰.
p.s.由即日起至8月31日去 UA時代廣場 及 UA iSQAUARE 網上訂飛豁免網上訂票手續費
http://www.facebook.com/#!/uacinemas
3.《猿人爭霸戰：猩凶革命》已在海運上足兩周
p.s.周三wmoov人次統計:
竊聽風雲2 15,408
猩凶革命 14,031
AK47
周三wmoov人次統計:
竊聽風雲2 15,408
猩凶革命 14,031
Planet of the Apes wmoov count was blown up by certain mobile network promotion on Wednesday, the GH theatre carrying POTA includes Grand Ocean (海運).
Overheard 2 keeps 15,000+ counts on a Wednesday indicates the movie does have some legs.
Ken Resurrected
Mr ‘hypocrite’ again shows his passion of putting down accomplishment of chinese language movies.
I always think that you could be working in the Fox team, as you have not once but twice push movies released by Fox.
You have wanted to push PLANET OF THE APES here, and you clearly knew that APES cannot secure more screens and dominate the market because of OVERHEARD 2.
Correct me if I am wrong?
I have to stress again that Chinese language movies do not need to overtake grosses of Hollywood movies to make an impression, but Mr hypocrite Shtmanhk keep wanting to play down Chinese movies by over-praising Hollywood ‘accomplishments’.
Shame on you! Once you continue to keep doing this, I will continue to expose you!
Ken Resurrected
Mr Shtmanhk is continue losing credibility. It seems he is so desperate to put down chinese language movies, that he needs to compare 竊聽風雲二 with 單身男女, but 竊聽風雲二 is already on track to close with HK$5 million higher than 單身男女, so what is his point??