周末票房基本形勢上與周四情況相距不遠，三部荷里活電影仍然佔據了幾乎絕大部份場次。以周日共映1,171場為例，當中三部荷里活電影《哈利波特︰死神的聖物2》、《變形金剛︰黑月降臨》及《黑癲鵝先生》便分別佔了705、200及184場，令其他上映電影只能瓜分餘下的82場。整體票房方面，周與周日均衝破千萬，周日票房爬升比在《哈》片開書要基數較高下，整體只上升了兩成半。
《哈利波特︰死神的聖物2》在開畫達六百萬後，周日獲增場一成，而票房亦上升了兩成半，周日的每場人次達至109水平，在票價較高及3D場次不少的情況下，累積四天已達2,815萬，今天有望衝破三千萬大關。至於繼後情況，則視乎周四開畫的《功夫熊貓2》會帶來多少的衝擊。
在《哈》片增場之下，其餘上映的電影大都於周日需要縮場，當中同屬大片格局的《變形金剛︰黑月降臨》的影響較大，周日結果縮場兩成七，不過票房爬升仍達八成，每場人次也接近80水平，為電影於上映19天後達7,541萬，以其走勢達到八萬千水平仍屬樂觀。
三部上周開畫電影成績各有不同，當中由占基利主演的《黑癲鵝先生》周日縮場一成七後於39院放映，結果雖然周日票房只達《變》片六成，但入場人次卻與《變》片相若，每場人次更多出接近一成，為電影累積11天至1,406萬，千五萬該指日可待。同日開畫由高先發行的《生命樹》於周四縮場過後，周日維持十院映30場，結果票房爬升達八成七，每場人次接近100，也為電影於上映第11天衝破二百萬至212萬，看來票房也較預期為好。
港片方面，同於七月七日開畫的《熱浪球愛戰》於周日被大削四成場次，只於11院映27場下，每場人次僅在30邊綠，票房爬升比率只有百分之六，也許反映其劣評對票房的影響。觀乎累積票房要到今天才達百五萬，最終票房該在二百萬以下。藍空間發行的獨立電影《金不換》在開畫不佳下，周五起被百老匯電影中心削剩三場，結果周日每場約收二千左右，每場人次比《熱浪球愛戰》略佳，累積則達二萬左右，成績整體而言仍不算好。
Rat
即《哈》片週末破不到TF3的最高數字
Number 1
尋日睇完Harry Potter,, 好似冇乜3D效果
算喇,,都最後一集,,吾計啦
lp
HP7.2首四天2,815萬
TF3首五天4,000萬(包括7.1假期及優先場)
HP7.2首四天比預期收得少,甚至入場人次比兩年前HP6同時段更少,看來會否能夠貼近一億真的要看WEEK TWO硬撼PANDA2影響有多大,以及是否有足夠續航力及因大結局的翻看客,
如果HP7.2表演比較front load的話可能會繼續總收輸給TF3…
Ken Resurrected
I am a little shocked that HARRY POTTER finale’s weekend climb is this low. I am very interested to know the distribution of 2D and 3D grosses. In North America, its 2D share of grosses were higher than 3D. Fans of HARRY POTTER may not really be excited by 3D.
Of course it is too early to rule out the momentum at this stage, as the last sequel also started out slow but eventually reach a high gross. Guess Hong Kong market for HF series was never as front-loaded as those of North America.
Still, the last time a high grossing movie actually posted weak first weekend surges compare to its Thursday debut is SEX AND ZEN 3D, which went on to gross 15 times its opening Thursday.
If HARRY POTTER finale ended up having the same momentum as SEX AND ZEN 3D, which will be extremely strange given their genres, these two movies as well as TRANSFORMERS 3 will all ended up having similar legs, 15 times their opening day. This will bring HARRY POTTER finale to close at around HK$92.4 million.
For us box office watchers, it remains to be seen whether the unexpected weak weekend grosses for HARRY POTTER may mean TRANSFORMERS 3 getting an extended life (PIRATES 3D benefitted from a surprisingly leggy run due to SUPER 8’s weak momentum in week 2 and 3). If that is the case, TRANSFORMERS 3 is establishing itself as the movie to beat this summer, even if it is not likely going to reach HK$90 million.
Ken Resurrected
There are more implications on HARRY POTTER’S weak weekend grosses.
1. Talk of how opening a major movie ahead of mainland China may boost Hong Kong grosses is now questionable.
2. It remains to be seen whether fans of HARRY POTTER really appreciate it being presented on 3D. Will exihibitors consider making the movie more available on 2D, especially if you want diehard fans to give repeat visits to the cinema?
3. Market domination does not always work miracles. The market now needs less special effects movies. By this time in North America, there are many comedies released, including BRIDESMAIDS, BAD TEACHER, HORRIBLE BOSSES, all quite successful. These American comedies may not be favourites of HK locals, but it gives diversity to the market. HARRY POTTER has room to forfeit about 100-150 of its screens to any one of the above movies.
All of these may seem a little early for easy conclusions, but exhibitors should still think about this for the health of the box office.
jack
黑癲鵝先生..眼見好多戲院滿座來週會否加場???
kk
我上星期六在寶石看黑癲鵝先生,只係40元而且不用迫人
patrick1029
係幾套大戲同埋新開畫電影下 , 可以 keep 到咁多場已經好好啦 , 好難加到比佢
Ken Resurrected
There seems a lot of people very anxious about PENGUIN’s performance over the past 2 weeks. A lot of stakeholders of the movie’s success? Even Mr Shtmanhk seems really wanting this movie to over-achieve.
Whether or not PENGUINS’ get an unexpected extended life really depends on how strong KUNG FU PANDA 2 open. In fact, a lot of big movies will be affected this coming Thursday by it.
KUNG FU PANDA 2 is the major animated blockbuster whose release date has been delayed for far far too long. All other movies has already benefitted from opening in advance of it, cashing in big box office. If the movie opens with a big splash on Thursday, other movies really should stay aside, especially PENGUINS, which is really a minor player that does not deserve any more favouritism. Fox is still going to end up with an over-achiever and will edge very close to HK$19 million, if not HK$20 million.
siu yan
或者不會
shtmanhk
變形金剛3 的單日最高票房數字有公眾假期效應甚難打破,一如07年 蜘蛛俠3 五一所創下的單日最高票房紀錄,也要留待多年在3D相助下才能易位,而 蜘蛛俠3 仍保持 all time 最高開畫票房.
哈利波特7下 首四日雖非極其厲害,但仍比去年大收的 反斗奇兵3 首四日收多250萬.七日四千萬該是合理走勢,往後相近對手一概欠奉,imax 又可獨霸整月,功夫熊貓2 客路上始終不會構成太大打擊.
變形金剛3 首五日的假期因素效應相當大,獨市效應也發揮得相當盡.哈利波特7下 一向走勢較平穩及 staying power 較強,而今集有利絛件甚多: 大結局效應+ 翻看客增多 + 女性觀眾/hardcore fans 一向長情+ 映期有利無弊.
首四日累積票房:
反斗奇兵3 2570萬–(108院650場)
魔盜王4 1941萬–(116院598場)
阿凡達 1606萬 –(69院283場)
愛麗絲夢遊仙境 1481萬 –(73院425場)
哈利波特7下 2820萬 –(?院705場)
———————
黑癲鵝先生 首11日千四萬達標,超越 變相怪傑 成為占基利擔正掛帥本地最高票房指日可待.
追平同類片 一家之鼠超力仔 及07年的 神奇四俠2 問題不大,只要往後維持一定埸次二千萬仍未絕望.
變形金剛3 八千萬指日可待,內地今日正式上映累收多少更值得注意.
—————————
人約離婚後(優先埸) 4.6萬
似是有緣人(累收) 31萬
郭繾澂:以模身材為賣點的《熱浪球愛戰》沒有預期中成功，只得百多萬票房。今個暑假，還有以一班模作賣點的低成本製作出現，將受市場的嚴格考驗。
理論上，中小型片可以趁機殺出來，可惜去年做出一點成績的中小型港片，已後繼無力。
有兩個主要原因導致今年中小港片失收，一是有成績的一眾香港電影人已被邀請拍以內地市場為主的大片，二是本地投資者不再有興趣拍這些風險相對地大的中小型港片。
純港產片的是買少見少了，理論上合拍片可以做到中港雙贏，但如何拿捏得恰到好處，太考功夫了。不少往內地發展的香港電影人，捨難取易，以針對內地市場為主，香港觀眾真的要多支持一下本地製作，否則很難再有親切的港產電影出現。
影視監察力﹕這個暑期少了港產猛片
http://ol.mingpao.com/cfm/Archive1.cfm?File=20110717/saa03/mzc1.txt
bbj
bbj
bbj
此一個題目，似乎又是一個誤導性的題目，
去年暑期港產猛片，只有8月26日的線人，就只有這一部..!
今年暑期的港產猛片，就有兩部了，7月28日的武俠和8月18日的竊聽風雲2，另外其實這兩部電影的檔期亦比線人的檔期好.! 今年暑期的港產猛片其實是比去年的暑期的港產猛片多的.!
如果是誤導or危言聳聽，不是太好吧..
要注意的是，中文電影在本地是否不斷活躍起來!另一方面，美國電影的本地發行工作，估計是會比早幾年中文電影不大活躍的時期，更加困難呢!
charlie
話說睇左一次《哈》
都心思思想睇多次 d朋友都話我傻話我痴線
最後都係去睇多次 同第一次睇既心情唔同:o
原來睇第2次真係會認真睇