本周是復活節檔期的主檔期，而昨天也是七部新片與一部新版重映電影對決的首天。雖然昨天不是假期，但上班人數不多加上學校假期下，全日票房升至511萬，比起上周四大幅上升六成二。然而，一眾新片的表現不太理想，反觀舊片表現更佳。
次周上映由寰亞發行、彭浩翔執導的《春嬌與志明》面一眾對手下仍力壓群雄，在場次保持50院映283場下，昨天以139萬成為榜首，每場人次亦達至75的水平，為電影在八天連同優先場累積達1,576萬。《春》片在開畫以來獲得理口碑，為電影提供票房動力，觀乎情況可望於假期結束前衝破二千萬大關。
同樣表現理想的，還有第三周開畫由娛藝與英皇發行的《飢餓遊戲》，電影雖然昨天己被削場四成至37院映111場，不過仍以57萬位居第四，而入座水平也高達74，為電影累積15天達1,442萬，相信是電影以少年歷險題材，在一眾動作電影中可以突圍所致。觀乎情況，可望以二千萬作為中期目標。
雖然本周共有七部新片開畫，可是票房竟不及霍士發行的《鐵達尼號》3D版本，電影首天雖然只於28院映71場，可是每場平均卻剛好一萬成為亞軍，每場人次也達至74的高位，反映了因3D及片長令票價大幅上升不是票房理想的唯一因素。《鐵達尼號》是十五年前破香港票房紀錄的電影，相信電影重新以3D版本放映可吸弔當年入場大量觀眾群，而電影在兩天間已累積167萬，相信或暫以千萬票房為目標。
七部新開畫電影中，湯臣發行的《魔鏡．魔鏡：白雪公主決戰黑心皇后》首天於35院映150場，結果以63萬位居季冠，每場人次則達65。《魔》片賣點主要在演員身上，而且電影被評位一級也希望吸引家庭客源。可是在題材易予人只讓家庭來看下，院商排陣上較為看淡，而實際表現也只屬一般，即使連同優先場累積達121萬，繼後表現仍取決於獲得多少場次。
在《魔》片表現相對較佳下，兩部同樣以家庭客源為主的動畫電影表現並不理想。環球發行的3D電影《綠野仙生》首天雖然以33院映137場，可是票房只達49萬，每場人次在40以下，未知是否其動畫人物造型有點駭人嚇怕觀眾。洲立發行的內地動畫《喜羊羊與灰太郎4開心闖龍年》昨天於18院以日場為主下映49場，結果票房只有六萬一千。然而，兩片表現不佳也許昨天仍是工作日關係，且看假期期間票房能否獲得大幅爬升。
動作類型方面，得利發行的《天際100分鐘》在外地上映多時下昨天開畫，院商普遍看淡下只以27院映87場，結果錄得26萬的開畫數字，每場人次則達至46左右的一般水平，算是有所交代。小眾發行方面，驕陽發行僅安排於百老匯電影中心放映的日本電影《戀之罪》挾香港國際電影節的氣勢下上映六場，獲得一萬八千的成績，以單院放映下每場人次達至46算是難得。而安樂發行於百老匯電影中心及Palace IFC上映的印度紀錄片《印度有個荷里活》首天上映九場，結果以一萬一千開畫，但每場平均人次不足20，看來反映十分冷淡。
其他仍在上映電影方面，次周上映以華納發行的3D電影《狂．神．魔戰》在縮場兩成下於43院映187場，結果錄得約51萬的成績，票房較上周下跌三成八，反映在其他類型相若的電開畫後票房有所分薄，而累積八天則達799萬，仍可望於復活節假期完結前衝破千萬。港片方面，安樂發行的《大追捕》昨天於19院映52場錄得票房18萬，累積22天達1,624萬，至於發行公作室的《桃姐》昨於25院映48場錄得票房15萬，累積票房則達2,521萬，也算有所交代。
Ken Resurrected
As expected, 《春嬌與志明》manage to beat all other movies in the crowded Easter weekend market. This is all thanks to far too many foreign products killing off each other.
Among the new products, again, whose idea is it to open 3 family movies crowding the same weekend? 《綠野仙生》is supposedly the major favourite to win the family movie race, but it opens to a lackluster HK$490K, and that is with extra 3D surcharges. 《魔鏡．魔鏡：白雪公主決戰黑心皇后》actually did quite well as its profile is not as strong as THE LORAX. At this pace, I’m pretty sure exhibitors will show their faith on MIRROR MIRROR more than THE LORAX.
《鐵達尼號》might have scored the highest opening among all new releases, but I don’t recall the HK market being very keen on re-releases. It will most likely receive screen boost during Easter Weekend, probably at the expense of 《狂．神．魔戰》which imho did very poor, but I don’t see the 3D pic has a chance of reaching HK$10 million.
After last week’s Liam Neeson vs Liam Neeson, it is now Sam Worthington vs Sam Worthington, with《天際100分鐘》 opening much stronger than 《極地戰狼》. Its target now would be to reach HK$2 million.
Here’s a brief summary for all movies:
《春嬌與志明》 increase 25% from last Thursday and will become the undisputed winner for the Easter weekend.
I have already mentioned last week that《飢餓遊戲》has enough momentum to help it retain screens during Easter, but it still receive screen cuts of 40% (!!), but look now, this Thursday’s gross increased by 16%!! It is rare Hollywood movie with legs, and it will also be that rare female-led action/sci-fi pic to try reaching a HK$20 million gross. It highly exceeded by initial HK$12 million forecast.
《大追捕》only drop 14% despite another 50%+ screen cuts, while 《桃姐》dropped 29% after 50%+ screen cuts. Both HK movies has over-performed and it is still counting. Grosses may respectively reach HK$17 million and HK$26 million, or even higher, depends on how heavy the screen cuts for next week’s family movies decline.
The clear loser is 《狂．神．魔戰》, dropping 38% with only 20% screen cuts while most holdovers have higher screen but registered increases or slight decreases in grosses. My HK$11.5 million forecast is still reachable.
Lee
我想知仲有套新上映電影..愛的麵包魂票房又點??@@thz