七月一日是香港特區成立紀念日，既有「愛國」的嘉年華，又有參與人數多多的七一遊行，不過戲院仍然旺場。當中新開畫由洲立發行的《變形金剛：黑月降臨》更在這天打破香港單日票房成績。
六月廿九日開畫的《變形金剛：黑月降臨》周日安排上映超過八百場，當中3D場次比例進一步提高，在片場票價上調後，結果收入最終衝破一千萬，也是首次有電影單日票房達至該成績，當中UA iSquare的IMAX影院收入接近30萬，而全日入場人次也超過十萬。電影於三天上映連同周二優先場已累積逾二千三百萬，可望今天衝破三千萬大關。即使不計兩家IMAX影院，也有逾20個影廳收入超過十萬。相比之下，票房次席的《建黨偉業》票房僅約三十萬左右
不過，也許是近期重心只放在《變》片身上外，觀眾要選擺其他電影也十分困難，部份戲院更幾乎是全日只映《變》片一片，其他電影最多只播一至兩場。未知會否因此令不少欲看其他電影而在氶有合適場次下，結果還是轉投《變》片。
在這段日子若要看戲而又不想看《變形金剛：黑月降臨》的話，也許還是需要先看清楚上映時間，以免到了戲院才因時間不合不能觀看失望而回好了。
Tony
actuals is approx. 10,009,047.
不過有一點很奇怪, 今次洲立完全無落報紙的廣告.
Ned
睇走勢，《變形金剛》七天收4200萬有可能，實在無競爭對手呀！
nbachung
嘩!睇走勢咪很easy破上年[潛行空間]6000萬到rec?
Rat
should break Toy Story 3 record
Rat
稍後3d哈利又如何? 無長假期效應 + TF 3未落畫, 但有大結局綽頭, 首週末單日數字以此紀錄作指標.
戲迷
《變形金剛：黑月降臨》真係麻麻地，情節唔吸引、特技係好，不過之前都睇過，真係唔好買咁近，頭都暈………
Ken Resurrected
First of all, reading from the box office figures and the comments, I still do not believe it is that easy to for TRANSFORMERS 3 to receive mainland chinese visitors boost, or easily top TOY STORY 3’s final Hong Kong grosses.
However, it can easily top INCEPTION as that movie fall short of the HK$60 million mark, while I am projecting it to cross HK$67 million. I think topping HK$70 million is not out of the question.
David仔
太好了，Ryan作出這一個報導，
的確是反應快.!
JJ
《變形金剛：黑月降臨》2011年7月1日單日收超過1000萬,可能戲院銀幕數目也同時破紀錄.一片獨大下,比中國大陸提早近一個月上映等因素下,獨得天時地利人和的優勢.
估計7天可收近5000萬,總收過8000萬近乎必然的事.
《變形金剛：黑月降臨》的3D效果真的十分十分好,背景層次感自然有深度,有點後悔不去看IMAX 3D.但在海運看也十分不錯,銀幕夠大,音響效果OK.只是沒有震動座椅.這部電影一定要看3D版.
《變形金剛：黑月降臨》比上一集的差劣口碑好了不少,起碼動作上不會一味追求快和密集,留空間給觀眾細看.加強了不少人味的原素.因此保守認為過8000萬樂觀.
JJ
若你這個數字是準確的話,請好好保存,留待他日下一部電影破這數字紀錄時可引用.
shtmanhk
7月2日早上才出7月1日數字,怎落廣告?
shtmanhk
未必
harry potter 機會大些
shtmanhk
但有正式暑假效應,變形金剛3 兩周後已不構成威脅.
shtmanhk
變形金剛3果然只需5日己能過3500萬,首個目標12日內踢走功夫打入本地最賣座電影五甲.
BOBBY
單論今日 Certified Copy 電影中心入座率都有七八成, 唔知兩院票房兩日計有無5萬?
B
Thanks Tony.
While Transformers 3 is not going to beat Toy Story 3’s gross, it wasn’t even thinkable that it could even get close to Toy Story 3’s just a few days ago…something that is now close to happening.
I really don’t understand why Transformers all of a sudden exploded. Is this the mainland China effect or something else? Pirates 4 had a lower opening weekend with 3D and while Transformers is not Pirates 4, they were both coming off unliked sequels.
Transformers 3 will have very weak legs in the coming weeks. Next week doesn’t have much competition so it should fall only 60% next week. The week after, Harry Potter will knock it down probably close to 75-80%. HK 77.82 million total at this point is very possible and likely. It will have grossed more than 31.13 million this weekend so it’s already at least 40% of the way there.
Certified Copy will make 5萬.
Tony
個數字轉貼自新聞組, 似是有緣人都有, $39,874/$64,641, 雞排英雄不入十大. 冇廣告是本星期完全無落報紙廣告, 以前月亮報必大大版地落.
shtmanhk
報紙廣告的影響力早己大不如前,尤其是針對年青觀眾的電影.
shtmanhk
可能五日已近4200萬,其實 inception/TDK 距離六千萬尚差一小截,現時第四仍是93年的 jurassic park,但破億始終以 harry potter 較有可能.
今年最賣座四部荷李活片加埋可能幾乎等同全年華語片總收入,荷李活片票房相信比去年再有增長.
Ken Resurrected
The only reason why TOY STORY 3 and now TRANSFORMERS 3 were able to do that well, is because both movies dominated movie screens like nobody else. That is why Chinese language movies cannot secure any screens.
This is something that cannot happen in various other markets. I think Hong Kong need fair competition laws to ensure this does not continue to happen. I am very serious. I do not have any interest in watching TRANSFORMERS 3, and as a result I cannot find an alternative to watch.
How can this happen during peak summer movie season, when there are already quite a lot of Hollywood movies released so far?
It is just not healthy.
Jen
年年情況亦差不多，本地的票房收入排頭的幾部美國大片加起來的票房數字都是相當大，這一現象並非新鮮事物，無須大驚小怪，香港人只喜歡看大片，這是基本常識，唔好講到美國片好似就快會打到來香港咁樣。
就算是有增長，這又是基本常識，荷李活的3D電影在本地上映的數量今年比去多，但就算票房是有增長，所有荷李活片的本地觀影人次可能會是下跌了的。不過，我都只是估估下，當然，你都只是估估下.!吹吹水..!
新電影自由市場主義
其他電影根本不受歡迎，仍要映下去？
變形金剛：黑月降臨到了週一，仍然獨霸所有銀幕，找不到戲院應映其他片的理由.
Ned
Ken Resurrected
There are laws in many countries that protect their own industry by guaranteeing that entertainment content shown must be of a certain percentage representing domestic production.
Although the above might be slightly protectionism, it is vital to educate domestic population the importance of local culture.
And then it is only fair that various types of movies should be available in various screens.
Probably all of the above means nothing in a so-called ‘Most Free Economy’ in the world that is Hong Kong, so I would not be surprised if I get bashed anytime I mention about fair competition laws.
Regardless, TRANSFORMERS 3’s stunning box office performance is definitely due to lack of choice. I can only hope that the movie will burnt out quickly on its 2nd weekend, otherwise this trend of one big movie dominating will only get worse.
JJ
《變形金剛：黑月降臨》開畫日有141個銀幕同時公映,單日狂收近600萬,破平日開畫票房紀錄,從商業角度看,對得起發行商,戲院商和大部份觀眾.7月1日單日收過1000萬,戲院銀幕數目可能比開畫日更多.
個人絕對認同一部電影在開畫階段盡可能用最多的院數和銀幕數目谷盡票房,但有一個大前題是這部電影在叫座力要有對等的份量和入座率.《變形金剛：黑月降臨》正是在這個情況下發揮最理想效果的示範作.正因為有最大數量的銀幕數目,《變形金剛：黑月降臨》才有條件單日收過1000萬.
JJ
另有一項值得一提,如果《變形金剛：黑月降臨》一如以往只提供3D版本的場次,不提供2D版本的場次,票房數字應會更高.但現在較以往多了2D場次對觀眾多了選擇也是好事.
但《變形金剛：黑月降臨》很適合看3D版,效果出色值回票價.早前的”加勒比海盜4″則不適合看3D版.7月中上映的”哈利7上”也是看2D就可以了.個人的心得是,用大量電腦特技的科幻電影,少人參與的電影和動畫電影較適合看3D.較多黑暗場面的電影和以真人演出為主的電影較不適合看3D,由於架上立體眼鏡後,看銀幕會暗了很多,如果電影大部份是較暗的場面,會看得很辛苦.
Ned
《功夫熊猫 2》 和《反斗車王2》 押後上映，做就《變形金剛》一片獨大，觀眾 no choice，7月1日單日收過1000萬,打破香港單日票房成績。
Ned
荷里活科幻 CG 片橫掃中、港係事實。觀眾想睇文藝言情、社會倫理大可睇免費TV programme。
ppone
其實不會有問題，世界各方面漸走向大同一體化，
狹隘的地方主義漸不合時代的發展，香港正是經常走在
世界步伐的尖端，這正正是香港可愛和成功的地方呢!
Ken Resurrected
This is the problem. KUNG FU PANDA 2 was already released for over a month, and it is a big blockbuster in mainland China. CARS 2 also just opened for a week.
In this type of environment, how can TRANSFORMERS 3 dominated Hong Kong movie screens? It is already the start of summer.
Other hot movies such as BRIDESMAID has already opened for weeks. They also deserved to be competing against TRANSFORMERS 3.
The bottom line is, it is unhealthy for one movie to dominate, does not matter if Chinese language or Hollywood movies. Pure and simple as that.
告倚
同意，現今多條免費TV programme頻道和各收費電視的數量相當多的頻道和大量在Internet下載到的各種vidoes，這些都成為愈來愈多的港人的娛樂選擇了，亦變成在電影院看電影的代替品，所謂的香港觀眾沒有選擇，並不是真正意義的沒有選擇呢…
shtmanhk
絕對沒有打錯算盤,一片獨大對荷李活片壟斷市埸百分百有利.各大發行商在排片上私下默契十足,九六年暑假兩周一部荷李活大片策略正式雄佔市埸更是經典.
個別發行商一直偏向安排家庭學生客居多的動畫於暑假正式開始才上映(e.g. toy story 3),另外請對排片多多意見(其實一知半解)的人士加倍注意荷李活暑期片本地發行商誰屬.
shtmanhk
請問那一年最賣座四部荷李活片加埋可以近三億?
收入排頭的幾部荷李活片加起來的票房數字究竟可以有多大(相當大太空泛)?
荷李活3D電影今年和去年本地上映的數量有多大分別?
何以肯定荷李活非3D電影票房沒有增長(近月表現有目共睹)?
年年情況相若掛在口中又是典型差不多先生表現,永遠老吹一流論據欠奉.
荷李活片佔據香港市埸的任務早已完成,現在攻佔開拓是大無數倍的內地市場:
內地2011上半年票房進口片處於上風,佔全部票房57%?
http://news.sina.com.tw/article/20110702/4523669.html
p.s.荷李活片已成為本地戲院的主要收入來源,謹記戲院是一盤生意沒有政府資助.
B
Transformers 3 made 5.2 million US for the 5-day weekend (around HK 40.46 million).
apd
就是說4000萬? 支持!!!!! Support!
聽說Transformer 3在美國以外的票房都理想，好開心! 這是住在地球村上的不論是甚麼國籍的人都為了一部很有創意而又好看的電影一起去做出理想的票房成績來，這是一件相當不錯的事情呢..yes!
中十
說話唔係咁講，講經濟這一面，不是這麼簡單的
，大陸一直以低價向歐美國家傾銷工業產品，做成了大量的順差，E條數又應該要點去計?????
Yumm
難得2D Version都好得.證明特技以外劇情都好重要!
guest
只能夠說一句，下週上映的電影，即使爛到喊的港產片都可能出現意料不到的高票房
一如上面有位朋友講，請留意發行公司
Ken Resurrected
I am very pro-choice. Just as I don’t like to see 3D dominating and consumers not getting enough alternative 2D choices, I am also against market domination.
Last year this time SHREK 4 was able to open during this season, and there were at least more variety of choices in movie genres.
This year, something is terribly wrong, with the absolutely lousy -everybody loses – distribution of family movies during Easter, thus ultimately cancelling each other out. Now, CARS 2 and KUNG FU PANDA 2 did not get released yet while TRANSFORMERS 3 is dominating movie screens. It is just strange that the industy would let this happen.
I don’t even care about who are the distributors. I am not working in the industry, and I am only voicing my opinion in the interest of the consumers.
Of course, for those working in the industry, you could care less about what I think is healthy, since you are the people that is making this happen and you want to justify yourself. Shame Shame Shame!
shtmanhk
每年片源倩況不同,強片上映時間有別,一本通書的分析是妄顧市埸規律及運作,毫無市埸概念一竅不通之流才會口出此言.
如果因為一兩片大收旺場長期霸佔埸次以致擠壓其他片的生存空間,這絕對是倒果為因.
1.一兩片大收旺場長期霸佔埸次代表市埸有需求及入座率一直高企,院商不是善堂在市埸運作上完全無可厚非.
2.影片減埸次因入座率低或漸低是片子的吸引力,話題性或水準上不足或漸不足,院商不是善堂在市埸運作上完全無可厚非.
荷李活片自佔據本地市埸後,以上情況維持多年例子多不勝數實屬平常.港片全盛期的八九十年代(尤其是1993年),荷李活片何嘗不是在院數和埸次上遠遠及不上當時的港片?本地從來都是市埸主導,現時只不過是風水輪流轉而已.
西片院線的「合縱」(1993年)
http://hongkongfilms.mysinablog.com/index.php?op=ViewArticle&articleId=1074874
JJ
十分認同.
正因為有最大數量的銀幕數目,《變形金剛：黑月降臨》才有條件單日收過1000萬.從商業角度看這是最有效率的資源分配.當然,也有資源錯配的時候,但發行商和戲院商也會很快因應市場需求調節.
另一方面,如能局部恢復80和90年代的院線制度,讓一些有質素的電影受院線保護成長也是可以開啟的.
就止打住.
Rat
網友 ‘聲討’ 的是一片獨大, 就如不少人士聲討大台一樣.
港片全盛期是四條院線另加西片線並存, 那一位影壇大哥也不會要求全城只映自己一片.
當然時移世易, 今日是大品牌,高增值年代, 上述也不過屬時代轉變的光景而已.
Rat
更正: 網友 ‘聲討’ 的非一片獨大, 而是全城只映一片.
shtmanhk
一片獨大/全城只映一片 也要有其他因素才能配合,上周及前周合共上映的十片票房不濟正是主因.另外本周也有兩部具質素的小眾電影上映,只要肯去支持買飛入場,現時市場根本不乏好戲公映,那些口口聲聲狠批一片霸佔趕絕好片上映是混淆視聽之言.
聲討大台又如何?至今仍然雄據市場吹佢唔漲奈佢唔何?而且電視是免費,荷李活片是消費者真金白銀自願奉上.只能怪現今觀眾質素墮落,市埸何罪之有?而且本地院商也非產品的裝造者,擔當只是批發或零售之角色.電影僅娛樂並非生活必需品,徹底市埸導向有何問題?
Ken Resurrected
I stand for what I believe. All your reasonings were only justification for exhibitors to make the most money. Why should I agree with your logic?
You already make it clear that a big movie dominating most movie screens is pointing towards the right direction for Hollywood domination in Hong Kong, and you have always been a staunch supporter of Hollywood domination.
I am not against Hollywood, but I am just worried that the wrong types of Hollywood movies dominated Hong Kong.
Now you are finally pointing your finger back to Hong Kong consumers allowing that to happen. Afterall, this is just entertainment, right? So you should stop acting like you are a true cinema lover.
shtmanhk
大勢所向,無力逆轉.
人一個
變形金剛幾時下映呢??有冇人知牙吾該
shtmanhk
且看這數字紀錄會否只維持兩周?拭目以待.