由於明天為公眾假期，加上洲立發行的《變形金剛：黑月降臨》己於周三開畫，故此是次主要集中分析該片於周二午夜場及周三的情況。
《變》片於周二提供午夜場場次，最終共有55院放映，當中除了The Grand的豪華影院放映2D版外，其餘均為3D版本，合共錄得約48萬的成績，每場人次亦接近80水平。到了周三，《變》片可以說是橫掃當日票房，未計算午夜場的收入下，全港141院共映625場，票房錄得551萬，令電影在首天累積達六百萬，今天該衝破千萬大關。
是次《變》片的上映，可以用舖天地來形容，當中荷里活、嘉湖銀座、葵芳、奧海城、荃灣、元朗百老匯更出現夜場將全部影廳放映《變》片，其餘院線也大都只餘下一個影廳放映其他電影。戲院能如斯舖天蓋地，除了預期需求以外，還有是次放映2D版本比例明顯地較以往為多，令不少未具備3D器材影廳也可加入放映2D版本。
若細心去看2D與3D版本的情況，就會看到是次《變》片首天2D版本有122場，佔了全部場次接近兩成，雖然收入方面看起來差距甚遠，不過若撇除2D與3D票價差距看其入座的話，其實兩者差距只有兩成，比起其他電影來說，差距算是收窄。
《變》片票房高開也在意料中事，因為電影已因片長關係，2D版本普遍票價上調十元，3D版本更上調十五至廿五元不等。不過觀乎觀眾對於該系列仍有入場意欲，更上過去幾周開畫電影戲碼較弱，令《變》片更見需求。觀乎情況，在七月一日至三日假期之下，也許會令周末《變》片票房再度推高。
在《變》片強勢開畫下，票房次位的《建黨偉業》雖然170場，但票房卻只達18萬，可見其餘各片於周末真的不太樂觀。至於假期的走勢，且看星期一公佈又會如何。
Ned
《變形金剛》無對手，一星期收3500萬有可能，動作場面多，吸引唔少人番睇。
Ken Resurrected
It is a spectacular opening. Looks like TRANSFORMERS 3 can easily gross over HK$60 million, as even an opening day multiplier of 11 will put it to close at HK$61 million.
The last TRANSFORMERS movie close with around HK$47 million with 3D, so factoring ticket premiums, an additional HK$9-10 million will mean TRANSFORMERS 3 has expanded its attendance levels over its predecessor, which means it is on track to be a better performer than PIRATES 3D.
Of course, there is also a risk that the movie will dropoff drastically in the weeks ahead, but judging how Hong Kong has been so kind to sequels lately, that is not to be expected.
Early buzz is that the movie is slightly better received than TRANSFORMERS 2, so hitting HK$70 million is not out of the question, if people’s expectations are not high.
CP3
3d好快out, 因為其實好多3d戲都只有30-40% 畫面屬3d，而且電影顏色又被3d眼鏡影響，加上票價太不合理。
順帶一提，現在依然沒有一個導演能稱得上3d導演，沒有一個導演能適應2d轉3d的拍法，3d畫面未見3d特色，還是扮3d的2d電影。
Ken Resurrected
Sorry I really mean TRANSFORMERS 2 did around HK$47 million without 3D price premium. So I am figuring a healthy 20% increase in additional grosses mean the 3D sequel would have matched the attendance levels from 2009, which should be easy to do, barring any spectacular bad word of mouth.
迷逃小書童華安
真人3d真係無乜吸引力，但3d動畫就真係唔錯，如年頭女主角好長頭髮那套，中間整個畫面都是孔明燈就好靚…
B
Transformers 3 had a fantastic opening day even though it did not beat Toy Story 3’s opening day.
It still doesn’t guarantee a HK 58.37 million total. The whole Transformers franchise has been terribly frontloaded. The second movie got by until Harry Potter’s release in its 4th weekend.
Now, Transformers 3 will have the final Harry Potter release on its 3rd weekend and I think it will drop massively that weekend. What this record-breaking weekend means for Transformers is that it will have a bigger drop next weekend but it will be helped by no new big release (rush factor) and summer sequel legs. It could see a 55% drop next weekend.
dicpcily
“是次《變》片的上映，可以用舖天地來形容，”
Ryan作家形容得真的非常好.!!!!!!
Transformers 3在香港的公映，已經變成了城中的一件盛事了.! 恭喜.!!!!!!
GO.! GO.! GO.!!!!!!!!
JJ
transformers 3平日收551萬,應是平日開畫票房新高紀錄,這個紀錄是可以預計得到的,最重要在乎銀幕數目的多少.
有個十分十分重要的重點,中國大陸要近一個月後才在國內戲院放映,應有大量中國自由行觀眾來香港看.
Fred
Morning session was really a good option. I watched the 1040 session this morning at the UA Hollywood. It only costed me $65! The session was half full.
JJ
《變形金剛：黑月降臨》開畫日單日收551萬,肯定是香港開埠以來平日開畫票房紀錄,勝過昨年7月的”反斗奇兵3″.
但開畫院數141院未能破”哈利7上”的144院紀錄.但也應是第二位了.
開畫日單日141院收551萬,是很理想的數字,這才對得住發行商和院商,”哈利7上”144院開畫日收265萬簡直是災難.
《變形金剛：黑月降臨》將在7月尾才在中國大陸戲院公映,相信不少想先睹為快的中國國內觀眾會擁至香港戲院看,根據早前報章報導,中國自由行每周來香港購物看電影已成為一個大勢,若像《變形金剛：黑月降臨》般香港映期較早,是一個吸引自由行客來香港戲院看電影的一大優勢.
看看《變形金剛：黑月降臨》7月1日的假日單日票房能否破”蜘蛛俠3″的假日單日739萬的新高紀錄(反斗奇兵3不知是否才是假日單日票房歷來最高?由於沒有此片的數字).
patrick1029
百老匯電影中心好誇張 , 全日唔計 transformer 3 2D 同 3D 就得番一場 11:40 PM《建》
patrick1029
講錯 , 係百老匯旺角
pody
盡量滿足本地觀眾，這一個做法的確要稱讚。
Ken Resurrected
Guys, please do some homework before posting. Ryan’s blog is very easy to navigate, just go to menu, click only box office archives, click for July 2010 articles, then you can find:
http://hongkongfilms.mysinablog.com/index.php?op=ViewArticle&articleId=2439210
I like to add that The last TRANSFORMERS movie opened with HK$3.81 million (excluding midnight previews), and closed with around HK$47 million, meaning it had an opening day multiplier of around 12. If the latest TRANSFORMERS follows the same pattern, it will finish with no less than HK$65 million, and hitting HK$70 million is certainly possible. Then again, if HARRY POTTER finale become so dominant again later, it will hurt late momentum, but then again, the last TRANSFORMERS also burnt out quickly.
The last time a movie opened so dominantly in terms of grosses and screenings must be TOY STORY 3, which opened to
HK$4.67 million, and finishing with over HK$85 million. Of course, TRANSFORMERS 3 is not expected to have those kind of legs. It still makes me think Hong Kong market is so small, it is easy to manipulate screenings and force people to only see one movie. It is not very healthy.
Ken Resurrected
It is true, but I don’t think the amount will be significant. This is not SEX AND ZEN 3D where the mainland visitors must see it in Hong Kong and no place else close enough.
If people are thinking TRANSFORMERS 3D can get higher attendance levels because of mainlanders, can you give an estimated percentage? TRANSFORMERS 3 already opened initially with lower attendance in the USA as reported by mojo. Assuming you are right, I will only say TRANSFORMERS 3D will barely received a 5% boost in grosses at best over its predecessor, adding another HK$2.5 million.
Here is my most optimistic projection:
TRANSFORMERS 2: HK$48 million
Estimated opening day multiplier: 12.5(opened at HK$3.81 million and close with HK$48 million)
Estimated boost in attendance due
to mainland visitors: 5% of T2 = HK$2.4 million
Estimated boost in local attendance: 5% of T2 = HK$2.4 million
Estimated boost in grosses due to 3D:
30% of T2 = HK$14.4 million
Add the above all up and I get the follows:
HK$48 + 2.4 + 2.4 + 14.4 = HK$67.2 million
I think as long as TRANSFORMERS 3 finished with an opening day multiplier of 12.5 and finish with anything above HK$69 million will successfully matches its predecessor’s overall attendance, and I consider that an impressive performance.
Ryan, sorry if this message is so long. I will tone it down and edit it shorter if you decide to delete this. Thanks.
Ned
睇預售，七月一日《變形金剛》收900萬大有可能。
shtmanhk
最快可能首5日己收3500萬,首個目標15日內踢走功夫打入本地最賣座電影五甲.
JJ
如果7月1日能收過800萬,已肯定創出假日單日最高票房紀錄.個人相信自由行對《變形金剛：黑月降臨》的幫助效應最少維持在頭3周,之後中國國內戲院上映後會遞減.但自由行來香港戲院看電影數字和百份比都很難統計和估計,我相信甚至戲院商都很難推算這些數字和百份比.
總之,香港先映《變形金剛：黑月降臨》絕對著數哂.正如2010年香港比中國大陸遲上映”哈利7上”近一個月,在開畫頭段票房肯定也是蝕底哂.
還有,希望過幾天報章新聞和廣告會列出多個準確破紀錄數字,報章記者有辦法拿票房數字的實數,也希望電影發行公司會在電影廣告刊出破紀錄的數字.
華仔
旺角百老匯三個大院和THE ONE一樣加入了震動座位.大大增加了到此院睇戲的吸引性.我有幾個朋友都因為震動座椅的關係轉到旺角百老匯睇變形金剛3.
舊人
如此安排，電影感受大大提高，的確是一種進步呢..
shtmanhk
《變形金剛：黑月降臨》首日連周三午夜場為640萬,刷新非假期開畫票房紀錄.(這個紀錄可能只維持兩星期,兩年前 harry potter 上映隨即打破).此片如是原定的6月30日假期前夕開畫,票房更高不足為奇.變形金剛3比去年破紀錄的反斗奇兵3開畫多近百萬,但若要埋單破 反斗奇兵3
近九千萬票房絕非易事.
p.s.平均入座人次參考無妨,但以此作全盤推演分析小心為上.(見諸 toy story 3 及 avatar)
3D開畫票房:(*假期)
反斗奇兵3
498萬
史力加萬歲萬萬歲
468萬*
冰河世紀3大威龍駕到
377萬*
加勒比海盜：魔盜狂潮 266萬(連優先場首日累收395萬)
阿凡達 262萬(連優先場首日累收368萬)
小人國大歷險 225萬
人．神．魔戰 223萬
愛麗絲夢遊仙境 220萬
地心探險記 132萬
生化危機3D 125萬
潛行深淵 118萬
死神４來了 115萬
舞出真我3D 114萬
創戰紀 113萬
變種食人倉3D 80萬
變形金剛：黑月降臨 591萬(連優先場首日累收640萬)
Ken Resurrected
That is one of your more diplomatic responses. I will give credit to that.
Still, estimated attendance has been a hot debate topic, and when you factor in TRANSFORMERS 3′ market domination and how its predecessor’ was less dominant in the market place back in 2009, anybody would naturally conclude that the current sequel is hugely benefitted from lack of choice.
Now we just need to watch closely if the opening 2 weeks domination will translate to a decent second week decline. Even if its second Thursday decline become 70%, that would still mean it is holding up almost as well as THOR did, and THOR is the only poor example of 3D performance in the past month or two, and it still actually finishes with a multiplier of about 13 times its opening Thursday grosses.
Enhanced expectations for TRANSFORMERS 3D would now mean it must cross HK$80 million to justify why it deserve to be so dominant, because TOY STORY 3 benefitted from that strong word of mouth and excellent marketing and promotion.
shtmanhk
http://hongkongfilms.mysinablog.com/index.php?op=ViewArticle&articleId=2769469
http://hongkongfilms.mysinablog.com/index.php?op=ViewArticle&articleId=2765761
shtmanhk
不出數年,本地最賣座的五部電影將有四部也是3D.院商片商絕不輕易將這金蛋放走,因這是現今少許能吸引觀眾持續入埸的技倆.3D是大勢所向,暫時看不見有逆轉的跡象:
史高西斯,史匹堡,彼德積遜,列尼史葛,李安 等大導演的3D新片也陸續推出,雲溫達斯和華納荷索兩位新片也用3D拍攝:《翩娜》（Pina）和《忘夢洞》（Cave of Forgotten Dreams）。
JJ
平日單日開畫收600萬的電影終於出現,證明了盡可能用多戲院開畫在一部有頂級號召力的電影的力量有多大.
shtmanhk
case by case
檔期有別,時段表現各有不同