周末票房：《3D肉蒲團》終破四千萬

《3D肉蒲團》啱中港的中男中女睇，Marketing 出色，長拍長收！

我想知道肉蒲團仲有幾多戲院同場次上映 ?

Oh my, GREEN LANTERN’s weekend momentum is about as bad in Hong Kong as in USA. I can almost be sure that 3D is definitely a liability to this movie. If THOR’s poor legs in HK are already not any indication, despite that movie being considered a good summer blockbuster, it fell over 80% the next week. What would GREEN LANTERN’s fall next week be??

I think I must admit its multiplier won’t be higher than 10 times its opening Thursday, and it has a chance of topping out at HK$9 million.

I am right about SUPER 8 able to cross HK$10 million. For all of you industry watchers, look at how 2D movies are getting better than expected legs.

For all of you arguing that GREEN LANTERN would probably do less without 3D, now the movie might not even has legs to hit HK$10 million. 3D share in North America has been dropping, so its HK already following? To local watchers, it is tough to believe, since HK has a far more vibrant economy and better spending power, but it is happening!

I am also surprised at the weak weekend boost experienced by SOMETHING BORROWED and especially《最愛》. With that momentum, both movies should not cross HK$2 million.

Ken Resurrected :
Oh my, GREEN LANTERN’s weekend momentum is about as bad in Hong Kong as in USA. I can almost be sure that 3D is definitely a liability to this movie. If THOR’s poor legs in HK are already not any ind…

What are you talking about? Thor fell 62% in its 2nd weekend. It did not fall 80%.

Your prediction this time around is way off. Green Lantern probably will cross HK $9 million on Thursday. If not, then Friday at the very latest. If there wasn’t a storm headed our way, Green Lantern could have done it on Wednesday.

Super 8 crossing HK 10 million is not set in stone. It will have another big drop this week due to losing screens to Beginning of the Great Revival/London Boulevard/Treasure Inn/X-Men/Green Lantern. And falling 56% on its 2nd weekend is not having better than expected legs. It fell in the expected range for an alien film. If you want to compare it to recent examples, it fell harder than Battle: Los Angeles in its 2nd weekend. Oh, and Battle: Los Angeles had a better 2nd weekend than Super 8 and it still did not make HK $10 million.

We get it already. You don’t like 3D. Stop trying to associate Super 8’s or other 2D films performance as somehow 2D films are superior in legs to 3D films. Super 8 performed like an alien film. Nothing more, nothing less. X-Men: First Class and Hangover 2 generated good legs due to one having great WOM and the other being a highly anticipated sequel.

For now, 3D is here to stay whether you like it or not.

Predictions for June 23 weekend

Beginning of the Great Revival: 3.116 million
London Boulevard: $584,165
Treasure Inn: $1.09 million

Green Lantern: -58%
Something Borrowed: -55%
The Conspirator: -45%
Love For Life: -35%
X-Men: -31%
Super 8: -60%
Hangover 2: -66%
Pirates 4: -42%

All movies will be affected by the tropical storm on Thursday. Friday and the weekend should see a smaller than normal drop.

Last year when I explain how heavy rain warning affecting box office performance of a certain family movie (the Thursday debut when FURRY VENGEANCE opened), I was being dismissed, so now it is quite refreshing that you used it as a case against me, lol.

Anyway I admit I got a little excited at the poor momentum displayed by GREEN LANTERN, but I am anxious to see a major 3D movie flopped big time. In the end, I have projected the movie to close with HK$13 million if its legs were about the same as THOR, although there is certainly the chance of it only receiving a multiplier of 10 times its opening Thursday or lower.

As for SUPER 8, I am rooting it to cross HK$10 million from the very beginning, because it is among the few non-sequel 2D movies this summer. Most of all, this is summer season, so you cannot compare BATTLE LOS ANGELES or even CLOVERFIELD. Its legs were already quite well consider that SUPER 8 opened lower than BATTLE LOS ANGELES and most of all, against much intense competition.

As for dislike for 3D, I will certainly tone it down, but you do not need to be so hostile. When I cite THOR’s 2nd week dropoff, I mainly refer to its Thursday-Thursday, so I will be more specific in my claim. You also neglect FAST FIVE in your better than expected sequel, and I can also count on SOURCE CODE’s performance as another surprising leggy performer in the past 2 months.

荷里活的商業電影,有一半成本其實都係用於投資晌宣傳方面.蕭若元身為一個生意佬,絕對深明此種道理,除左外地參展既資金亦絕不手軟之外,近幾年投資網台培養一班fans係網上宣傳《3D肉蒲團》亦有極大關係.
可惜香港本土電影近年陷入一個死胡同,根本唔肯落本去宣傳部,再加上媒體對於香港電影的報導近乎零,香港電影空雖有商業之名,其實發行模式同獨立電影分別不大.

香港電影觀眾以18-40歲為主，消費力強，有的是錢，月入數以萬計，區區$100睇3D，少意思啦。

Ken Resurrected :

When you say I should root for 3D movies to flop in the USA, they actually already are. 2D share of a lot of 3D movies are already increasing, but that is more because of how poor the American spending power has become. However, I am rooting for 3D movies to flop in Hong Kong, mostly because of how they charge excessive fees for 3D as well as for length of time. If Hong Kong customers continue to not care about these charges and still patronize the same, the trend will be irreversible.

密切留意菲林版今天首度登陸紅磡寳石戲院

潮性辦公室 成本是否比 矮仔多情 低?

去年的人間喜劇才是真正刀仔鋸大樹.

首11日累積票房:

矮仔多情 322萬

人間喜劇 515萬

潮性辦公室 290萬

最愛 首4日累積票房是近年安樂內地文藝小品中
票房最低一部,卡士也難救.

首4日累積票房:

海洋天堂 76萬

山楂樹之戀 64萬

最愛 61萬

《婚前借愛》首四日累積票房比03年 Kate Hudson 的 10 天戀愛有限期 87萬 及 晨早兜巴星 略好,相信如兩片收逾二百萬問題不大.

首四日累積票房(首周日單日票房):

色慾都市 499萬(?萬)
色慾都市2 476萬(?萬)
冧歌有情人 477萬(38萬)
求婚的惡魔 450萬(?萬)
愛情戀上癮 362萬(?萬)
緣滿情人節 357萬(146萬)
媽媽咪呀 349萬(?萬)
枕邊冇情人 338萬(?萬)
緣份精華遊 335萬(77萬)
穿prada的惡魔 288萬(87萬)
一夜賭城戀大咗 259萬(65萬)
留給最愛的情書 264萬(52萬)
單身大急救 225萬(?萬)
新娘愛鬥大 221萬(62萬)
再單身遊記 186萬(?萬)
27宜嫁 185萬(53萬)
馬利與我 178萬(?萬)
潮拜購物狂 177萬(48萬)
收錯愛情風 173萬(45萬)
伴娘先生 156萬(43萬)

湊仔亂咁嚟 151萬
驚動了愛情 109萬
晨早兜巴星 106萬
愛情遠著陸 93萬
分手的情書 85萬
茱麗葉愛情信箱 59萬

———————-

婚前借愛 115萬(?萬)

shtmanhk :
綠燈俠 首四日累積票房走勢合符預期(反勝舞出真我3D),單以此片票房引申3D效應下滑實乃輕卒粗疏片面武斷分析.

It is extremely laughable that you dare to compare 綠燈俠 with 舞出真我3D. Both movies have completely different aspirations. Are we going to say that THOR is actually doing very well simply because it matches 舞出真我3D’s final take? Your statement is unbelievable. 舞出真我3D is a low budget sequel that surprises. 綠燈俠 is budgeted at over US$200 million.

If 綠燈俠 ended up closing with only HK$13-14 million (despite weak competition on its first two weekends), it got to be a huge underperformance no matter how you measure.

魔盜王4 已超越 愛麗絲夢遊仙境,貼近哈利波特7.

首32日累積票房(單日票房):

黑夜之神 5427萬(45萬)
潛行凶間 5357萬(?萬) — 38院115場
2012 4650萬(?萬) — 35院110場
哈利波特4 4626萬(16萬)
哈利波特7 4447萬(?萬)

愛麗絲夢遊仙境 4226萬(?萬)
地心探險記 3278萬(?萬)

魔盜王3 4147萬(17萬)
魔盜王2 3560萬(13萬)
魔盜王 —

魔盜王4 4420萬(?萬)

I can still watch 2D version of the new 3D movies when Hong Kong make them more widely available, but then again, I am never that much interested in watching special effects movies in the first place, but I still do watch many 2D Hollywood movies.

《3D肉蒲團之極樂寶鑑》, on the other hand, even if there was a 2D version, I won’t see it. But still, congratulations on hitting HK$40 million when I at first only expected it to finish with HK$10 million. I was so wrong about it. For better or worse, it may end up being the highest grossing Hong Kong movie for 2011. It does save a lot of face for HK cinema.