周四開畫電影共有五部電影，不過五部在票房表現方面其實不算突出，不過在於新開畫電影的3D因素巰，結果昨天全日錄得票房也達266萬。
新開畫電影方面，以大型發行推出的3D電影《綠燈俠》一如所料順利勝出，電影首天於45院映247場下錄得107萬的成績，不過若果以入場人次計算的話，電影開畫成績不算理想。《緣燈俠》雖然也是由漫畫改編，不過其宣傳句裝上，卻予人一份次貨的感覺，加上近月來已有多部超級英雄題材電影推出，故此電影在吸引客源上有著一定的限制。
愛情電影可算是本周開畫集中的類型，不過各片的成績整體不算理想。當中由安樂發行，郭富城與章子怡主演的《最愛》表現較佳，電影首天於十院映55場作中型發行，結果獲得票房11萬，每場人次亦達35水平。《最愛》雖然有具吸引力演員坐陣，但內地電影類型在港市場有其限制，不過發行選擇以中型模式發行，結果入座較佳。
相比之下，兩部開畫荷里活愛情片表現不佳，當中洲立發行的《婚前借愛》首天於25院映127場下，錄得19萬票房，但每場人次卻在25以下。雖然《婚》屬愛情喜劇類型，可是其片名模仿港片《婚前試愛》卻令部份客源不欲觀看而影響成績。相比之下，泛亞發行奇洛李維斯主演的《撳錢闖情關》的成績更差，首天於八院映38場下僅收票房三萬一千，每場人次更只有13水平。《撳》片於開畫慘敗，跟片名令人摸不著頭腦或有關係。
在大片與愛情類型以外，高先發行由占士麥艾禾主演的《驚殺大陰謀》首天只安排廿五場的小型發行，結果票房三萬二千，雖然若論入座成績一般，但觀乎電影實際賣點不多下，算是有所交代。
在開畫電影票房未見突出下，第三周上映的《變種特攻異能第一戰》昨天於40院映169場仍收40萬，累積15天後累積也衝破二千萬大關至2,011萬，相信可望挑戰二千五百萬大關。跟《變》同日開畫的《醉爆伴郞團2》於33院映84場獲17萬票房，累積則達966萬，周末有望衝破千萬大關。上周開畫的《S8驚世檔案》昨天於44院映224場則收31萬，累積達613萬，周末爬升情況將決定電影能否達千萬水平。舞台劇改編的港片《潮性辦公室》昨天於25院映64場仍收13萬，不過四分之三票房來自新寶旗下的四家戲院。
值得留意的是，上映64天的《3D肉蒲團之極樂寶鑑》截至昨天距離四千萬大關只差五萬二千，觀乎昨天票房仍有五千三千之時，相信電影可於今天衝破四千萬大關。
Ned
《潮性辦公室》票房令人大失所望，可能辦公室員工太理智，無乜幽默感，辦公室搞笑題材無乜市場喇。
shtmanhk
新寶院線上映的港片要達三百萬,其實並不困難.
首8日累積票房:
矮仔多情 253萬(?萬) — 32院
人間喜劇 380萬(30萬) — 29院109場
潮性辦公室 230萬(13萬)– 25院64場
shtmanhk
《綠燈俠》是近年荷李活大片廠3D片開畫較低的一部,但此片策略僅在 transformer 3 上映兩周前全球搶其頭啖湯.寄望不大,有幾多執幾多.
3D開畫票房:(*假期)
1.反斗奇兵3
498萬
2.史力加萬歲萬萬歲
468萬*
3.冰河世紀3大威龍駕到
377萬*
魔盜狂潮266萬(連優先場首日累收395萬)
阿凡達 262萬(連優先場首日累收368萬)
小人國大歷險 225萬
人．神．魔戰 223萬
愛麗絲夢遊仙境 220萬
地心探險記 132萬
生化危機3D 125萬
潛行深淵 118萬
死神４來了 115萬
舞出真我3D 114萬
創戰紀 113萬
變種食人倉3D 80萬
綠燈俠 101萬
shtmanhk
最愛 維持安樂一貫內地文藝小品中型模式發行及
票房,此類內地片近年難如日本文藝小品(禮儀師之奏鳴曲,東京鐵塔)在本地取得五百萬以上票房.
開畫票房:
山楂樹之戀 10萬(15院80場)
海洋天堂 12萬(11院61場)
最愛 11萬(10院55場)
Rat
值得留意是異能第一戰大收, 或多或少會令人不願買貴飛看同期的3d片
3d片遇上出色的2d片, 票房會否被影響? 值得研究
Rat
有aaron仍收這個數就失望了
shtmanhk
《婚前借愛》作為典型荷里活愛情喜劇開畫票房不算太理想,但此類針對女性市埸的叫座力從來不宜低估.
《婚前借愛》比不上 2003年 Kate Hudson 北美大收的 10 天戀愛有限期 開畫25萬,比起2009年 新娘愛鬥大 更差一截.
中外片名 crossover 悠來而久,以此判定影響成績過於武斷及對此落井下石有欠公允.
開畫票房數字:
色慾都市2 99萬(56院)
留給最愛的情書 98萬(21院)*情人節
色慾都市 81萬(44院)
求婚的惡魔 60萬(32院)
愛情戀上癮 58萬(27院)
冧歌有情人 45萬(31院)
緣滿情人節 41萬(36院)
媽媽咪呀 40萬(34院)
枕邊冇情人 36萬(31院156場)
緣份精華遊 35萬(23院)
單身大急救 33萬(29院168場)
新娘愛鬥大 31萬(34院)
馬利與我 30萬(36院)
穿prada的惡魔 29萬(24院)
一夜賭城戀大咗 27萬(29院)
再單身遊記 26萬(17院)
伴娘先生 26萬(25院)
潮拜購物狂 25萬(26院)
收錯愛情風 23萬(16院)
27宜嫁 23萬(26院)
————
婚前借愛 19萬(25院127場)
shtmanhk
海洋天堂 有李連杰也是如此,白銀之慘淡仍歷歷在目.
內地文藝小品開畫11萬,夫復何求?
shtmanhk
1.綠燈俠 吸引力欠奉
2.X men 3 2006年早已逾二千萬
B
Green Lantern is looking like it will be around 5.46 million after the weekend.
So far this summer, holdovers aren’t dropping as hard like in recent years.
That is a fantastic hold for X-Men. I think it’ll be over $21.83 million HK after this weekend.
Super 8 is looking like it will drop more than 55% this weekend. I don’t see it matching last weekend’s increase.
That is decent for Something Borrowed. It could take in $160,000 for this weekend.
Hangover 2 had a fairly good drop but it looks like it will get hit hard this weekend. Over 55% drop in my opinion.
Pirates might drop more than 60% due to lost showtimes this weekend.
Sex increased from last Thursday. I wouldn’t be surprised if it increases for the weekend either.
shtmanhk
S8 抗跌能力比預期硬淨,相信可能貼近星空奇遇記但千萬仍不容易.
首8日累積票房(次周四單日票房)
末世凶煞
545萬(26萬)
D-9異型特區
500萬(23萬)
天凶之城
589萬(18萬) — 41院214場
星空奇遇記
507萬(31萬) — 35院170場
破天．慌
341萬(19萬)
—————-
S8驚世檔案
613萬(31萬) — 44院224場
shtmanhk
異形侵略戰 581萬(28萬) — 38院194場
Ned
香港觀眾見識廣博，荷里活 3D科幻 片未必熱爆，『綠燈俠』開畫只收過一百萬，希望有後勁吧！
ZARD
我同D frd對美國超級英雄片一向都冇咩所謂，
時間許可都會約埋一齊睇，
但綠燈俠就冇打算睇，
一來唔熟呢位綠燈俠，二來已對3D厭倦。
(對上一套雷神奇俠都冇睇，原因一樣。)
可以講3D在某些人中係一個趕客原素。
Ken Resurrected
Nobody will ever expect these mainland low budget dramatic movies to hit HK$5 million, but many of them will be making a push towards the HK$3 million mark.
Ken Resurrected
You obviously did not have any sense of humour, Mr Shtmanhk. Nobody is 落井下石有欠公允, just because even the english title is named SOMETHING BORROWED, so it seemingly borrowing the cantonese title of a HK movie is really amusing. Now that it actually managed to gross HK$190K in its opening, I wouldn’t be able to conclude whether that movie benefitted or hurt from the name.
Ken Resurrected
I already pointed out on the last box office thread that SUPER 8 may demonstrate it can put up a fight against 3D movies. I think 3D is a liability to GREEN LANTERN. Other than PIRATES 3D which is a major franchise movie, X-MEN FIRST CLASS and especially FAST FIVE are demonstrating better than expected staying power even when they constantly faces onslaught of other big summer movies.
If you look carefully, THOR has some of the worst legs among all recent big Hollywood movies, so GREEN LANTERN is now poised to follow that route if its word of mouth is bad.
Now look at SUPER 8, it only dropped around 55% this thursday, which is a good hold. I am anxious to see if it is able to post a better hold on its 3rd weekend, which is the key to make it cross HK$10 million and go higher. Word of mouth (being good movies) and being 2D may help this movie in the long run, just like FAST FIVE and X-MEN FIRST CLASS.
Counter-programming allows romantic movies to open decently against all these big movies, namely SOMETHING BORROWED and 《最愛》. Interesting to see 《最愛》manage to gross HK$110K just from 55 screenings, and whether or not it receive weekend boost will determind if it can ultimately reach HK$2 million or more. Tearjerkers with mainland setting seems to be making a niche these days.
With the weak showing of GREEN LANTERN, it is time for greedy cinema owners to rethink allocating too much screens for big Hollywood movies, especially 3D. Customers are definitely not spending loosely on 3D anymore.
B
B
Just because Thor had a really bad multiplier doesn’t mean that the word of mouth is bad. It actually had decent WOM from what I heard. Frankly, Fast Five took over and overshadowed it when it came out which was a surprise to pretty much everyone.
Green Lantern being in 3D is good. There is no way it would have made the kind of money it’s making now had it been in 2D. The people suggesting that they would go watch this movie in 2D but not in 3D are very few in number. Poor WOM and bad reactions to the trailer kept people away from this one. The walk-ins for this movie have been disappointing so far. Thor had more walk-ins in its opening Thursday and Friday than Green Lantern.
Rat
X men 3 才剛剛二千萬, 此一集是奪寶奇兵4的range, 多了2-30%
CC
郭富城一向都冇票房號召力
Rat
此片已算收得不錯, 將會過千; 此類片種才真正需要3d綽頭 (否則500萬票房都收不到)
shtmanhk
湊仔亂咁嚟 24萬(30院151場)
驚動了愛情 16萬(20院100場)
分手的情書 15萬(19院97場)
晨早兜巴星 14萬(27院141場)
愛情遠著陸 13萬(30院137場)
茱麗葉愛情信箱 10萬(19院90場)
Ken Resurrected
I seriously do not think opening to HK$1 million for a major 3D movie is good. The movie is rumoured to be budgeted at US$300 million, it definitely has ambitions to be a big blockbuster.
Is 3D fatigue is really hitting Hong Kong? GREEN LANTERN is poised to open to around US$60 million, which is about as good as it can get for a movie with poor reviews. Judging from its US opening, as well as the recent openings for Hollywood movies in Hong Kong, GREEN LANTERN, as Ryan suggested, definitely disappointed in its opening.
However, I do agree that it is definitely going to gross over HK$10 million. In fact, if its legs is about as shabby as THOR, it will close with HK$13 million.
shtmanhk
醉爆伴郞團2衝破千萬,是此類荷李活片於本地市埸一大突破.
首15日累積票房(單日票房):
美國處男2 522萬(4萬)
處男有喜 221萬(0.7萬)
凸務之王3 —
情迷索瑪莉 645萬(15萬)
冒牌伴郎 241萬(7萬)
四仔旅行團 237萬(3萬)
臨盤急先鋒 —
醉爆伴郎團 364萬(10萬)
———————
醉爆伴郞團2 966萬(17萬)
———————
通天奇兵 1047萬(17萬)
轟天猛將 975萬(7萬)
狂野時速5 1120萬(19萬)
GC
唔可以話唔熟呢位綠燈俠就無人睇嘅,鋼鐵人上之前又有幾多人識佢?
shtmanhk
異能第一戰 staying power 極佳,15日已追平2006年的 變種特攻3.
首15日累積票房(單日票房):
神奇4俠 1537萬(19萬)
神奇4俠2 1692萬(13萬)
變形俠醫 862萬(8萬)
新變形俠醫 1121萬(26萬)
戰狼300 1274萬(23萬)
公元前一萬年 1132萬(11萬)
越空行者 —
義勇群英 1168萬(19萬)
變種特攻3 1751萬(20萬)
異能第一戰 2011萬(40萬)
shtmanhk
1.變種特攻3 2006年收逾二千萬,今集多了2-30%但其實也算正常升幅.除了物價通漲外,雖然荷李活片由2005年聖誕起全面進攻,但2006年最賣座的荷李活片的魔盜2僅收3700多萬,直至2007年才正式佔據本地市埸,五年前荷李活片的觀眾層面和今日相比仍有一段距離.
2.《綠燈俠》如沒有3D綽頭,票房會和 保衛奇俠 及 龍珠：全新進化 相若.
shtmanhk
魔盜王4 第29日單日票房仍有10萬,此片如內地沒有同步公映本地票房可能更高.
首29日累積票房(單日票房):
黑夜之神 5298萬(25萬)
潛行凶間 5184萬(32萬)
哈利波特4 4584萬(9萬)
哈利波特7 4392萬(8萬)
2012 —
愛麗絲夢遊仙境 4137萬(17萬)
地心探險記 3165萬(12萬)
魔盜王3 4164萬(6萬)
魔盜王2 3527萬(8萬)
魔盜王 —
魔盜王4 4359萬(10萬)
Ken Resurrected
I am not sure if you coming on to constantly report the box office performance of PIRATES 3D is worthwhile. You seems to really like the movie to do very well, even before the movie opens you are already predicting this and that. Is there any personal interest at stake?
Or you just want this one movie to truly succeed to prove that 3D is not dead? Of course 3D is not complete dead, but can you even start measuring the ticket prices for PIRATES 3D (3D premium plus length of time premium) and calculate actual admissions to the movie and see if it have dropped off from PIRATES AT WORLD’S END Hong Kong grosses?
The norm is for PIRATES 3D to at least gross 10-15% more than PIRATES AWE to be deemed a decent retention with these price premiums, and with 2D sequels doing very well this summer, the standards should be higher.
You keep showing these historical figures mean nothing. It is very repetitive.