因為未可預料的情況，原定於周五推出的開畫票房文章延至今晚刊出，敬希見諒。雖然周四開畫電影不止一部，不過當中的焦點在於《加勒比海盜：魔盜狂潮》的開畫，也在該片的帶動下，令周四票房高達336萬，比起上星期獲至少五成的升幅。
《加》片可以以「通殺」來形容，首天於108院505場，場數之多是近期罕見，結果獲得票房266萬，連同周三的優先場累積達395萬。驟眼看來票房好像不俗，不過實際上每場人次其實也只達53水平，入座率未算特別高。
值得注意的是，在不少獲六個影廳的影院裡，便安排其中四個影廳放映《加》片，而九龍站的The Grand也拿了一半影廳來放映。《加》片票房高但入座不高，主因是電影在3D之上以136分鐘的「片長」再作上調所致，其實也是以量取勝。《加》片的票房看似不俗，也許跟近期欠缺重心不無關係。
在《加》片強勢開畫下，其餘電影的票房均在廿萬以下。當中第三周上映的《狂野時速5》現算是理想，於38院映121場下，周四錄得19萬，累積則達1,120萬，成績算是有所交代。至於上周開畫的《B+偵探》安排於39院映165場，獲得18萬的成績，不過除了UA朗豪坊及百老匯The ONE分別錄得二萬一千及萬二外，其餘各院收入不足一萬， 觀乎八天累積達386萬，看來電影或會以五百萬作為票房目標。而上周上映的另一港片《算吧啦，老豆！》周四至五院映八場，畺達八千四百，不過只有影藝收入達四位數字，未知是否有包場情況，電影累積八天則達12萬。
兩部於上月開畫的3D電影票房也有不同，當中港產的《3D肉蒲團之極樂寶鑑》雖然只14院映30場，不過票房卻達12萬，當中尤以UA朗豪坊及時代廣場兩家戲院的表現尤為出色，未知是否受惠於自由行的內地觀眾，為電影於上映後36天達3,719萬。洲立發行的《雷神奇俠》周四於14院雖映30場，可是票房僅為二萬二千，累積則達1,897萬，看來要達二千萬不易。至於上周開畫的《天神魔煞》雖然於33院映108場，可惜票房只有八萬五千，每場人次只達個位數字，累積八天雖達326萬，但3D電影來看並不理想。
與《加》片同期開畫的澳洲電影《野獸家族》，首天安排於Palace IFC與百老匯電影中心各映五場，錄得票房一萬四千，算是不俗的成績，不過有趣的是，電影於Palace IFC與百老匯電影中心的入座相若，跟過去於該兩院上映電影以百老匯電影中心票房較佳有所不同。
shtmanhk
《加勒比海盜：魔盜狂潮》非假期日開畫(學生仍未放假)票房合乎預期,周三優先場某程度上分薄了正日開畫票房.此片開畫及優先場票房皆比同是周三優先場的阿凡達略佳,但魔盜狂潮的場次院數明顯優勝得多.
家庭客及學生客有限的非假期開畫(暑假除外)的3D片,確是甚難開畫單日逾三百甚或四百萬.此片和去年底哈利波特的開畫票房相若(也是一片獨大),當時不乏認為開畫失利之聲但最終也逾四千多萬.
此片走勢如四日近二千萬,十四日近四千萬該是首兩周毫無對手的首要目標.
p.s. 3D《鐵達尼號》2012年4月6日面世:
http://paper.wenweipo.com/2011/05/21/EN1105210034.htm
3D開畫票房:(*假期)
1.反斗奇兵3
498萬
2.史力加萬歲萬萬歲
468萬*
3.冰河世紀3大威龍駕到
377萬*
阿凡達 262萬(連優先場首日累收368萬)
小人國大歷險 225萬
人．神．魔戰 223萬
愛麗絲夢遊仙境 220萬
地心探險記 132萬
生化危機3D 125萬
潛行深淵 118萬
死神４來了 115萬
舞出真我3D 114萬
創戰紀 113萬
變種食人倉3D 80萬
————————-
加勒比海盜魔盜王終極之戰
680萬*
加勒比海盜：決戰魔盜王
263萬
魔盜王:決戰鬼盜船
84萬
加勒比海盜：魔盜狂潮
266萬(連優先場首日累收395萬)
shtmanhk
B+偵探首8日累積票房及次周四單日票房皆比C+偵探略高,和父子走勢相若.
B+偵探首8日累積票房和 意外,放.逐,生日快樂,一個好爸爸 等相若,B+偵探次周四單日票房比意外及放.逐高,但低於生日快樂及一個好爸爸(兩片皆是嘉樂),B+偵探 如像兩片般收逾七百萬後勁需加強.
首8日累積票房(首周四單日票房):
神探 607萬(52萬)
單身男女 593萬(39萬)
大事件 580萬(19萬)
柔道龍虎榜 528萬(38萬)
文雀 416萬(29萬)
放.逐 375萬(13萬)
鐵三角 361萬(23萬)
復仇 138萬(5萬)
蝴蝶飛 —
天生一對 594萬(33萬)
每當變幻時 546萬(35萬)
意外 378萬(14萬)
機動部隊 320萬(12萬)
跟蹤 286萬(12萬)
竊聽風雲 804萬(53萬)
導火線 600萬(36萬)
鎗王之王 524萬(23萬)
生日快樂 392萬(26萬)
一個好爸爸 389萬(25萬)
保持通話 —
十分愛 716萬(38萬)
我的最愛 645萬(68萬)
保持愛你 388萬(9萬)
獨家試愛 296萬(20萬)
再說一次我愛你 691萬(36萬)
大搜查之女 536萬(24萬)
千杯不醉 723萬(48萬)
情義兩心知 572萬(30萬)
早熟 473萬(43萬)
—————————–
殺人犯 768萬(41萬)
三岔口 429萬(19萬)
父子 373萬(20萬)
C+偵探 366萬(15萬)
全城戒備 245萬(14萬)
B+偵探 386萬(18萬)
B
Through Saturday, Pirates has not done enough to beat AWE and DMC’s opening weekends. It is lagging behind both and it does not bode well for its chances of making 5m US (HK $39 million).
The Detective 2 and Fast Five have both fell just a bit better than where I thought. It is looking like The Detective 2 will fall 60% for the weekend and Fast Five around 55-60%. Priest got clobbered and will probably drop more than 80% in gross.
Sex & Zen is doing very well. It has not dropped below 50% in admissions this weekend at all and could fall less than 50% even with Pirates opening.
B
I meant Sex & Zen has not dropped above 50% at all so far…
Above not below. My mistake.
JJ
《加勒比海盜：魔盜狂潮》開畫日收266萬,當天看各大主要戲院的售票情況,入座率不理想.真的有點像”HP7-I”的情況.但初步口碑似乎也一般,本人剛在海運看過.
《3D肉蒲團之極樂寶鑑》本人近日仍有留意UA時代和朗豪坊的夜場,入座仍理想,相信自由行的力量很重要.
Ken Resurrected
THOR dropped close to 90% this week, but it will manage to cross
HK$19 million. It is funny this marks the 2nd film in recent months
that a film was expected to cross the HK$20 million milestone but
both ultimately failed short (the other one is BLACK SWAN).
PIRATES 3D opening to HK$2.6 million is definitely in line with
expectations. Grossing in the vicinity of HK$2.5 million on opening
Thursday now seems to be a prerequisite for any movie with aspirations
to be a true HK blockbuster. The question now is, will it cross
HK$30 million? The movie is once again getting disappointing
reviews on rottentomatoes, so will HK audience care? If not, will those
absurd ticket prices hurt?
DETECTIVE 2 and FAST FIVE both dropped 58-59%, which to me is a very good
hold consider the PIRATES attack. If both movies continue to see a weekend
surge, it shows both movies do have word of mouth, especially DETECTIVE 2,
if with a normal multiplier of 15, it will finish with at least HK$6
million. Why? Because even 《報應》have so far gross 14 times its opening
Thursday of HK$160K and still counting.
PRIEST dropping by 80% is not surprising, I think these sci-fi thrillers
with horror violent elements without much female appeal tend to top out at
HK$5 million.
JUST GO WITH IT manages to reach almost HK$4 million, which is funny, since
Ryan never give this movie a mention since its opening during Easter.
Especially interesting this week is the longevity of 《3D肉蒲團之極樂寶鑑》,
which had grossed an additional HK$1.66 million since last Thursday,
so it definitely have legs to cross HK$38 million!! Amazing.
Finally, SOURCE CODE is still in the top 10, with HK$150K to go before crossing
HK$9 million, also very impressive.
Ken Resurrected
PIRATES 3D’s opening Thursday is a nice figure, and I consider it acceptable, simply because there should be franchise fatigue by this stage. However, it is still a strong franchise, so nobody will expect it to crash on its 2nd weekend like THOR did, so reaching HK$39 million with a multiplier effect of roughly 14-15 (sneak previews of 1.3 million only boosted multiplier by 0.5) remains optimistic.
shtmanhk
狂野時速5後勁不俗,安樂在發行上的支持更能配合.
近期越來越多荷李活不同類別的中小型片也能收逾四百萬以上,反之華語中小型片本地票房不斷收縮.
首15日累積票房:
通天奇兵 1047萬(17萬)
轟天猛將 975萬(7萬)
狂野時速 —
狂野時速2 144萬(1萬)
狂野時速3 357萬(1萬)
狂野時速4 —
狂野時速5 1120萬(19萬)
其中一個電影fans
好似今年幾少見開畫有200幾萬以上ge電影
B
Pirates 3 still fell 60% in its 2nd weekend with no competition. Pirates 4 falling 60% is not of the question but with the deflated opening, it may fall only 55%. Then Pirates 4 will have to deal with X-Men and Hangover 2 in its 3rd weekend. Pirates 3 fell 66% when Fantastic Four came out. X-Men should pose a bigger challenge but combine that with Hangover 2, Pirates could possibly fall 70% that weekend even with the holiday.
Tam
估計此片四天收千六萬,十四日近三千萬。
畢竟已是第四集熟口熟面了。
shtmanhk
周末天氣欠佳户外活動減少對《加勒比海盜：魔盜狂潮》更有利,周六周日每日人次皆維持約八萬五.
Ken Resurrected
That is if you can trust that movie site. That site is just for reference.
Besides, interested to know what kind of word of mouth this movie is getting. Its second week momentum is crucial.
小黃
昨天看了, 除字幕外, 根本沒3D效果可言, 故事比加3更欄, 更堆砌, 沒高潮驚喜可言, 本已本著沒期望的心態進場, 結果比失望更沮喪! 片末的10秒鐘預告更是意料之內, 真的很後悔花時間等待!
此片的續集已拍至江郎才盡, 建議這片的製作班底, 把拍加5的資金, 投資在去年同期的《波斯王子》續集, 起碼有新穎刺激的遊戲故事作基礎, 更有瞄頭呢!
B
The site is pretty accurate. It accounts for 80% of all movie theaters in HK. (Although I don’t know if they have started tracking MCL cinemas — if they have, that % goes up). Admissions are in line with the grosses. It’s not like if Pirates 4 had 60,000 admissions on Thursday, it would only translate to $100,000 in gross. It’s reliable enough to make a fairly good estimate on weekend gross for any film in the top 5.