在復活假期前的一個星期，共有四部電影上映，當中兩部採用大型發行，而中型及小型發行則各有一部，整體票房收入則上升三成一至315萬，然而入座表現則各有不同。
寰亞發行由彭浩翔執導，楊千嬅與余文樂主演的《春嬌與志明》繼優先場累積達215萬，昨天於46院映273場以111萬順利勝出，每場人次更達62，比起入座次席多出一半，為電影連同優先場累積達326萬。《春嬌》憑著上集《志明與春嬌》的口碑與今集優先場與電影節開畫的甚佳反應，成為了話題之作，首天票房較上集的14萬以倍數上升。在本周其他電影吸引力一般下，可望於周末票房繼續爬升。
同日開畫由華納發行3D電影《狂．神．魔戰》雖然也安排了43院映234場作大型發行，不過首天在《春嬌》的強勢下明顯被比下去，僅能錄得82萬，入場人次更是《春嬌》的一半。《狂．神．魔戰》繼續以西方神話故事為基礎的動作特技電影，然而這類型電影近年在港上映已達飽和之下，觀眾對同類電影的興趣也大不如前，在對撼地道港片下，反應並不理想。
高先發行同樣有里安尼遜主演的《極地戰狼》表現也同樣不佳，電影於16院映73場作中型發行下，首天只進賬11萬，每場人次只達24。《極》片以求生經歷為題，不過在同樣以生存為題的《飢餓遊戲》於上周開畫後，有關客源已被吸納不少，令電影在入場意欲方面有所影響。
洲立發行由雲翔執導的港片《愛很爛》選映以五院作小型發行，結果首天上映21場錄得四萬一千，每場人次接近30，跟雲翔上一部電影《安非他命》於六院上映的開畫數字相若。《愛很爛》的賣點以大膽的情色為題，屬於偏鋒路線。然而這種路線亦有固定的客源，觀乎《安非他命》最終票房錄得46萬，且看是次《愛很爛》能否有所突破。
在兩部電影作大型發行下，上周票房冠軍由娛藝與英皇聯合發行的《飢餓遊戲》退居至季軍，昨天於39院縮場近一成至186場錄得近50萬，票房較上周四下跌四成了每場人次則以38位居次席，而八天累積也達822萬，也許仍可望於周日達至千萬水平。
兩部港片《大追捕》與《桃姐》仍在票房五強位置。當中第三周上映的《大追捕》於31院映109場下獲21萬，每場人次接近30，但在縮場逾半後票房減了達六成半，累積15天則達1,409萬，相信千五萬已不成問題。第四周上映的《桃姐》在縮場四場後於35院映102場，結果也錄得近21萬的成績，而每場人次則跟《大追捕》相若，則達達2,315萬，但要衝破二千五百萬水平看來並不容易。
上周開畫電影除表現較佳的《飢餓遊戲》外，其餘電影都被大幅削場。當中寰宇發行杜汶澤與江若琳主演的《高舉．愛》縮場三分之二後於12院映23場，結果票房只較《愛很爛》少五元，累積則達79萬，仍有望落畫前達百萬水平。新力發行的《龍鳳黐孖J》在縮場近八成後只餘12院映21場，結果票房則餘二萬七千，累積八天也只有82萬，要達百萬相信較難。
Ken Resurrected
《春嬌與志明》blasted off with a nice opening that should be above expectations, especially counting last weekend’s previews HK$2.15 million which should have cooled off some initial demand. At this rate of opening, assuming just a regular 15 times opening day multipler (not counting previews), there should still be about HK$15.5 million left in its run, which means it can gross as much as HK$18.8 million. Given the current market strength of HK movies, there is no reason not to believe this one can go above HK$20 million.
《大追捕》dropped 65% from last Thursday, which is still a very decent hold after considering 50%+ screen cuts as well as the arrival of a directly competitive Hollywood movie. Assuming a tiny 11 times opening day multiplier from its 3rd Thursday gross, it still has HK$2.11 million left in its run, meaning it should close with around HK$16.2 million. Since Edko is behind its release, I am very confident it can retain the screens, especially considering 《大追捕》able to put up a strong fight against a big Hollywood movie.
《桃姐》dropped 51% from last Thursday. I don’t agree with Ryan’s take that it won’t be easy for it to cross HK$25 million. You completely forget about the HK film awards coming up soon. 《桃姐》’s distributor will certainly fight hard to retain its screens. Based on 《桃姐》’s current pace, a 13 times multiplier from this 4th week gross will mean it still has HK$2.47 million left in its run, which means it will come very close to HK$26 million, and it stands a very good chance to go higher when you factor in the HK Film Awards publicity.
《愛很爛》probably will finish with around HK$400-500K. This film has less homosexual elements than his past two movies, but the male nudity ranks highest, which will certainly put off many mainstream audiences, as usual, hence I don’t see this one breaking out of the pack, even though I am pretty sure the director want to go as mainstream as possible.
《高舉．愛》actually did quite well in its 2nd week, dropping only 36% from last Thursday. If Golden Harvest hold on to its screens, it has the strength to at least reach an opening day multiplier of 18 times, closing with roughly HK$1.14 million. Good word of mouth obviously is helping the movie, and who knows, it may last longer than anybody expect.
Ken Resurrected
On to foreign movies, 《狂．神．魔戰》debuted to a lackluster HK$820K. That’s not a good start for a major Hollywood sequel. Even when aided by 3D surcharges, its debut opening trails all other major HK movies in recent weeks. I am not expecting this one to have legs, but due to potential Easter holidays boast, forecasting a 14 times opening day multiplier and close with HK$11.5 million.
《飢餓遊戲》dropped a good 42% from last week. Its huge North American opening and positive word of mouth allow it to deliver a strong 2nd week, giving the movie a better chance of retaining screens during the crucial competitive Easter weekend. With this hold, I will revise my forecast to HK$13 million.
Liam Neeson vs Liam Neeson, but 《極地戰狼》does not appeal to younger demographics, plus male demos will definitely prefer 《狂．神．魔戰》or even 《大追捕》. This movie will fade away as it can’t survive the crowded Easter weekend without a big HK distributor backing it.
Next weekend will be a crazy mess. 《春嬌與志明》will fight hard to retain its screens. Mature audiences who don’t necessarily rush out to movie screens and not yet seen 《桃姐》will certainly take interest by then, so exhibitors should retain its screens as much as possible, whereas screens for《大追捕》must give way to Hollywood movies.
Hollywood should dominate movie screens as usual during Easter, but they have far too many products and may eventually all kill off each other, allowing 《春嬌與志明》to win 2 weekends in a row as this movie has the broadest appeal.