周四開畫電影共設四部電影，雖然當中兩部算是較具吸引力，不過隨著復活檔期電影票房開始下滑，令到周四各片全日票房維持在417萬的情況，略遜於上周四的整體數字。
在新開畫電影方面，重點莫過於兩部盔甲類型電影《雷神奇俠》及《關雲長》，當中《雷神奇俠》憑著較大型的發行及較高的3D票價，首天於49院映267場下獲得150萬的開畫成績，不過有關成績未算是十分突出。《雷》片可算是漫畫改編英雄人物的電影，香港映期更較美國早一星期開畫，不過其漫畫及男主角在港知名度遠較其同一漫畫公司如《鐵甲奇俠》系列為人熟悉，故此開畫成績未算理想。倘若電影於早段口碑不佳的話，繼後票房爬升未必可以過分樂觀。
在海報同樣出現盔甲類型，內地出品由安樂發行的《關雲長》首天安排於36院映212場，結果開畫數字為78萬，從賬面上看僅為《雷》片的五成多，不過若果撇除場次及票價因素計算入座水平的話，兩片的入座水平約在62上下，也算是不相伯仲。《關雲長》的主要賣點在於男主角甄子丹，不過電影畢竟屬內地製作，而且關雲長在整體格局於吸引力及熟悉程度上也不及《葉問2》，對票房也具一定影響，但其開畫數字已算在預期之中。
相比起《關雲長》而言，同屬內地製作由香港導演葉偉信執導的《聊齋之倩女幽魂》於票房上未如理想，電影首天安排於36院映188場，結果票房僅能接近35萬，每場人次更為前述兩片的一半，在聯同復活假期間的優先場，首天累積票房達77萬。僅得一提的是，新寶旗下的四家影院首天《聊》齋票房介乎二萬五千至三萬之間，成為全日各院之最，就連旺角的UA朗豪坊的收入也只有二萬三千，而大部份戲院的收入則在一萬以下，可見票出現奇趣的狀態，也許周末票房會爬升較慢。
在三部大型電影開畫的情況下，第一發行的《羅馬夜禁色》首天安排於百老匯電影中心與Palace IFC各映五場，結果分別錄得六千七百及三千六百的成績，以小眾發行的西班牙片而言成績不算突出。
隨著新片的開畫下，連續兩周成為票房冠軍的《肉蒲團之極樂寶鑑》於昨天削場一半，於34院映107場下錄得53萬的成績，票房則較上周四大跌六成三，不過在上映15天後，票房已達至2,840萬，觀乎走勢可望於周末衝破三千萬大關。復活假期表現不俗由高先發行的《危機解密周四維持32院映134場下，票房下跌六成至27萬，累積則達531萬，相信電影或以八百萬作為目標。同日同共高先發行的比利時3D動畫《森美海底歷險》於25院映56場下錄得14萬，票房僅較上周四下跌一成，累積則達258萬，相信電影或會以四百萬作為目標。
值得一提的是，由杜琪峰執導的《單身男女》於上映29天後1,194萬，在周四仍收三萬下，周末將衝破千二萬大關。泛亞發行的《殺戮都市》於上映第二周被削場四分之三後餘六院映19場，票房大跌八成四餘二萬三千，累積票房仍未達百萬，看來只為松山研一繼續帶來票房污點。
nbachung
《關雲長》[香討]度見囗碑極差..d人勁插劇情.相信香港票房唔多樂觀.葉偉信執導的《聊齋之倩女幽魂》香港巿場都睇死佢唔掂.估計香港收5.600粒到.但內地2曰收8000粒又收得喎..
ken
雷神..口啤比較好
Ken Resurrected
《雷神奇俠》opening to HK$1.5 million is certainly undermining, but it seems to be getting very good reviews in North America. If being a strong product is not enough to win over HK audiences, then it may eventually gross about 13-15 times its opening Thursday, or equivalent to roughly HK$22.5 million, still a very good sum no matter what.
《關雲長》is performing quite well in my books. I was expecting a lower opening. Perhaps it has a shot at HK$10 million, as this one is not likely to have momentum.
I was surprised there is no mentioning of JUST GO WITH IT on this blog since its opening. This is a crowd-pleasing low brow entertainment, very suitable for HK market, but it will only top out at HK$3.5 million despite a plum Easter slot, quite disappointing for an Adam Sandler vehicle.
危機解密 SOURCE CODE will probably finish with no more than HK$9 million, but it is already doing much better than similar Hollywood movies.
《肉蒲團之極樂寶鑑》continues to loose steam. It is on track to close with about 13 times its opening Thursday, i.e. it barely has better legs than the poorly received 《出軌的女人》.
Paul ng
咁棣比較未必公平, 畢竟兩片的開畫規模和數字有別. 如果係咁比, 大部分電影的後勁也比《出軌的女人》差. (IE.連《狄仁傑之通天帝國》和《綫人》的最後票房也不超過它們周四開畫票房的15倍.)
B
Uhm, I wouldn’t say opening to $1.5 million is bad. This weekend is a holiday so less people are likely to go out and see it opening day. Also, Thor is not as well known as Iron Man. I didn’t expect Thor to match or outperform Iron Man’s opening day.
And as for 《關雲長》, I don’t think the opening is particularly impressive. The studio/distributor is obviously going for the Donnie Yen/action fan audience but Thor has outperformed it in several locations even with Thor getting smaller screens.
ho_fung38
周四晚在奧海城看《單身男女》，7:45pm場次於7pm左右已近座無虛席，只餘最前兩行，有點意外。
shtmanhk
Na
《關雲長》有中年觀眾支持，估計收1千萬。
Ken Resurrected
I use my own way to determine what movies have legs and what don’t. 一切只是順口開河 is not your own privilege, Mr Shtmanhk.
Most Hollywood movies opening to around HK$800K to HK$1.2 million and then ended up grossing around HK$10-12 million has become quite the norm for frontloaded films, which translate to about 11-12 times its opening a normal Thursday. Hence when a movie already disappointed on their opening day, they do not have much chance of reaching a high amount. This has even become a norm for smaller movies, as 《出軌的女人》
opening to HK$159K and closing with only HK$1.9 million.
Films with strong sustaining power over the past year posted terrific multiplier effect, as 《單身男女》
has shown to reach 27 times its opening thursday (excluding previews).
This multiplier effect is just another variation on percentage of first weekend take of the total gross. It is not rocket scientist.
Ken Resurrected
THOR now has un uphill battle of reaching HK$20 million, but it is possible, and it is not a shabby figure. The question is what kind of expectations is HK distributors have.
Na
睇五一黃金週預售，《3D肉蒲團》票房一般，內地客好似未有一窩蜂在戲院出現，照計表哥、表叔來香港係買洋貨。而港貨、港片未必係佢地杯茶。
Rat
忘片後段走勢值得一談!
Ken Resurrected
The movie has legs. It is a shame it did not open big on its first weekend. This movie could have finished in the HK$20 million range during if it is released in the early 2000s.
Ken Resurrected
《出軌的女人》’s staying power is about the same as many small movies opening in middling platform release, grossing 12 times its opening Thursday. Actually the multiplier of 12 has become a benchmark for our average HK movies.
In fact, smaller movies multiplier most of the time can be much worse, as these movies suffer higher amount of screen cuts once its opening weekend disappointed.
《綫人》 final gross is about 14 times its opening Thursday, which is decent and average for an HK movie, plus it outgrossed 《証人》by over 65%.
《狄仁傑之通天帝國》opened at HK$750K (aided by proximity to national holiday), but with previews it ended up grossing about 15 times its opening Thursday, which is not shabby at all, since its opening Thursday is somewhat boosted.
《童眼3D》is possibly one of the worse performing HK movies, grossing only 11.5 times its HK$770K opening Thursday. But in recent memory one of the extreme example must be 《天凶之城》, grossing only 8 times its opening HK$950K.
For movies that have weeks of sneak previews to enhance this multiplier effect, we have 《抱抱俏佳人》grossing about 16 times its opening Thursday of HK$390K. For SANCTUM, it grossed about 18 times its opening Thursday of HK$1.18 million.
The more extreme example of the multiplier effect is that of 《告白》, grossing 40 times its opening of HK$280K, or ECHOES OF THE RAINBOW, grossing 45 times its opening of HK$510K, or LOVE IN A PUFF grossing 47 times its opening Thursday of HK$140K.
B
Uphill battle? Thor is showing that it’s a family friendly film. The increased admissions today reflect that. It’ll make over 1m for the weekend.
I expect Thor to come in with 1.3-1.5 million (5-day) [10-11.6 million HK$]. I think it will finish above $3m before Pirates comes out.
Ken Resurrected
精武風雲．陳真 finished with about only 6 times its opening day grosses, which of course was aided by proximity to Chinese national holiday. Not all 甄子丹 movie can be successful, so expectations for 《關雲長》should not be too high. But its multiplier effect should be average if the movie is decent, hence I am forecasting it should ultimately gross about HK$10 million, or about 13 times its opening Thursday.
Ken Resurrected
I don’t mind being proven wrong. My presumption was that if it is reasonable product, then THOR may eventually gross about 13-14 times its opening Thursday. However, if the movie is receiving good word of mouth and sustain, then the multiplier effect will go higher. We’ll see.
No.1
”雷神奇俠”…個名有少少趕客
Na
睇票房走勢《雷神奇俠》一星期估計收1,000萬，但黃金週過後，一節淡三墟，《雷神奇俠》埋單估計收1,400萬。
小米
去睇完Africian Cats, 超正！順便睇埋THOR,又意外好睇喎，3D特技非常震撼，場面浩瀚，角色幽默，我覺得比Ironman 2好看得多！$90值回票價。宣傳不多，想不到是Hollywood A 級大片，有港產片不理觀眾勁罵，自吹3D如何勁。請去看看雷神，看看人家的3D已去到甚麼境界！大家票價一樣，就要用同一標準比較。不要自己不知羞恥，連累人地以為香港人唔識嘢。
kameyou
其實你根本不知何為3D
你讚嘆那些, 不是3D, 而是CG電腦畫.
小米
閣下怎能確認我不知何為3D呢？雷神的CG固然出色，但總不成單靠CG就能做到壯觀的立體效果，兩者相輔相成，3D效果才會令觀眾讚歎。我看那場有觀眾在3D效果強烈時嘩嘩聲呢。觀眾收不收貨，不是拗回來的，「人」兄！
Ben
同意，3D所帶來既空間感做得好好，再加上出色既CG，的確幾正下
Creative Mind
Well, 頗同意你的分析，你使用的理論相當創新.!!!!!!!!!
大膽創新的思維，非常值得鼓勵..!!!!!!
shtmanhk
3D肉蒲團 第三個周四單日票房和愛麗絲及沖天救兵相若,但staying power 就遠不及地心探險記.另外相比起沒有3D及假期效應的色戒,第三個周四單日票房51萬累積票房3181萬仍有所不及.
3D肉蒲團 計算上最棋差一著是太多血腥凶殘暴力虐待畫面情節(混集嘉禾90年代兩大賣座三級片精華所在: 滿清十大酷刑 x 玉蒲團之偷情寶鑑),但事實上相當有礙吸引更多主流女性觀眾(甚至部份男性觀眾)入埸.
P.S.蕭若元、蕭定一寸嘴父子情:
http://hk.apple.nextmedia.com/template/apple/art_main.php?iss_id=20110501&sec_id=462&art_id=15214180
首15日累積票房:
阿凡達 —
愛麗絲夢遊仙境 3250萬(55萬)
小人國大歷險 2906萬(18萬)
地心探險記 2333萬(83萬)
反斗奇兵3 6382萬(150萬)
沖天救兵 2406萬(58萬)
——————
3D肉蒲團 2840(53萬)
shtmanhk
倩女幽魂 是葉偉信近年開畫新低古天樂尾二低(很難差過一路有你),如非此院線上映票房更欠佳.
開畫票房:
鎗王之王 115萬(*假期)
竊聽風雲 94萬
導火線 73萬(連優先場首日累收95萬)
保持通話 55萬
意外 45萬
單身男女 44萬(連優先場首日累收95萬)
鐵三角 44萬
生日快樂 39萬(連優先場共收66萬)
一個好爸爸 38萬
一路有你 3.5萬
倩女幽魂 35萬
shtmanhk
關雲長比甄子丹上一部古裝片錦衣衛開畫票房多一倍,除了三國題材為人熟悉外,安樂發行及宣傳也明顯優勝得多,但比起同是三國題材劉華擔正的三國之見龍卸甲開畫票房149萬差一大截.
開畫票房:
精武風雲 231萬
導火線 73萬
江山美人 60萬
錦衣衛 35萬
關雲長 78萬
shtmanhk
《雷神奇俠》開畫150萬以3D電影絕非未如理想,尤其是安樂發行的《關雲長》大大分薄了院數及場次.
此乃荷李活暑期首次以3D大片開畫,欠缺家庭客兼非假期開畫難逾二百萬.
3D開畫票房:
阿凡達 262萬
小人國大歷險 225萬
人．神．魔戰 223萬
愛麗絲夢遊仙境 220萬
地心探險記 132萬
生化危機3D 125萬
潛行深淵 118萬
死神４來了 115萬
舞出真我3D 114萬
創戰紀 113萬
變種食人倉3D 80萬
——————————–
暑期首部荷李活大片開畫票房
蜘蛛俠3(2007) 739萬
鐵甲奇俠2(2010) 330萬
蜘蛛俠(2002) 216萬
職業特工隊3(2006) 159萬
鐵甲奇俠(2008) 146萬
狼人外傳(2009) 116萬
變種特攻2(2003) 113萬
天國驕雄(2005) 47萬
——————
雷神奇俠 150萬
Rat
古生基本盤已成型
Ken Resurrected
Your analysis is once again off the mark. It is too late for you to defend its poor opening. Come on, Mr shtmanhk, it so far has accumulated less than HK$19 million, and it will not cross the HK$20 million mark at all.
Its multiplier effect will be about 13 (13 times its opening Thursday gross = final gross) when all its said and done.
It really depends on what kind of expectations our industry watchers have, but PIRATES 3D today just opened north of HK$2.5 million.
You citing 《關雲長》as a reason for not opening higher is also not accurate. While I think 《關雲長》 is performing well, it is not strong enough to cut into THOR’s business.
Both movies also crash and burn on its second weekend with the arrival of FAST FIVE.
shtmanhk
一路有你 這些往後他可免則免,