本周四一共有十部電影以不同模式發行，由於上映開畫電影大都仍在上映，令昨天全日共有三十二部電影同時上映，在叫座力相對較佳的情況下，全日票房達185萬，較上周四上升六成八。然而，整體成績未算理想，只有頭四位電影票房達至十萬水平。
在上周電影票房偏低的情況下，結果票房首五位皆為新片，當中《戰狼300》導演作賣點的《天姬戰》於賬面上佔優，於35院映192場下獲49萬的成績，每場人次接近43水平。在近期特技電影稍作平息後，《天姬戰》算能吸引相關觀眾。
寰亞發行標榜以韋家輝及杜琪峰合作的愛情片《單身男女》首天雖於39院映204場，可是首天票房只能以44萬屈居亞軍，每場人次較《天姬戰》減少兩成，連同上周末及周日的優先場則累積近95萬。《單身男女》雖然以杜、韋兩人賣座都市愛情模式作宣傳重點，可是女主角高圓圓在本地市場上明顯地不及鄭秀文，難免令人對電影會否內地化有點擔心影響成績。至於迪士尼發行的《傻密歐與茱麗葉》首天於35院映175場，可惜票房僅得十八萬，入場人次不及《單身男女》的一半。《傻》片觀乎造型及宣傳容易予人電影只合客庭客源，故此客源上受到局限，且看周末能否隨家庭客源帶動以倍數回升。
中型發行方面，高先發行的《美女與野獸：新世紀激情篇》雖然首天只於18院映81場，可是首天卻錄得28萬的成績，更以每場近60的人次成為該天入座最高電影。《美》片演年青男、女主角作為賣點，在近期的一眾電影裡容易吸納年青客源，也為電影於平日獲得較佳入座。相比之下，得利發行的《依法犯法》雖然院數及場次相若，可是首天票房僅獲九萬七千，成績並不理想。《依》片以法例題材為主，再加上海報予人屬昔日美國小鎮的類型，感覺十分趕客，有關類型在港只宜作小型發行，作中型發行只會響成績。
小型發行方面，兩部中、西古裝片同樣只獲約17左右每場人次水平，當中安樂發行的《不敗雄鷹》首天於六院映30場獲三萬二千，而洲立發行由陳凱歌執導的《趙氏孤兒》於六院映26場則獲二萬五千票房。《不》片觀乎類型熟口熟面，但戲碼甚弱，予人次貨之感難有興趣。至於《趙氏孤兒》在內地已推出正版影碟多時，對電影目標觀眾群造成影響。
小眾發行方面，以安樂發行的應屆奧斯卡外語片《呃錢帝國》表現最為理想，首天雖然僅於兩院映十場，但已獲二萬一千的成績，可見在宣傳上奏效。相比之下，於奧斯上最佳外語片由第一發行的《愛有新世界》雖然首天同於兩院映十場，可是票房不足六千，也予人無聲無息上映之感。泛亞發行本周上映的《奉魔之名》獲得砲灰之名，五院映廿場首天票房萬二，每場人次僅達十人，看來泛亞是否為清片倉而推大量無吸引力電影上映。
其他電影方面，在多部電影電影開畫下，大都獲得逾七成的票房跌幅。在上周開畫電影中，兩部女性主導電影《出軌的女人》及《晨早兜巴星》則獲五成半相對較少的跌幅，首者於18院映48場收六萬五千，後者於28院映59場收六萬，兩者累積分別達134萬及156萬，看來只能以二百萬為目標。上映接近一個月的奧斯卡最佳電影《皇上無話兒》昨天於13院映29場票房下跌一半，錄得四萬成績，累積則達958萬，周末爬升情況將成為該片能否衝破千萬的關鍵。
Rat
單身男女 難怪只掛杜導一人, 看來在本地只以大事年票房為目標
Main Sir
估計傻密歐與茱麗葉的票房不會太多的，
四月七日有奇鸚嘉年華，四月十六日有Rango，四月二十一日還有數部Animation Movies開始公映，在一個比較短的period裡，大量動畫電影爭取一群相同的觀眾，而且這批觀眾主要是學生，傻密歐與茱麗葉沒有學校假期支援，最後的票房應該是平凡的。
倘若傻密歐與茱麗葉的上映日期比現在早三至四個星期，票房應比現在此日期理想呢
Ken Resurrected
《天姬戰》opening to just HK$490K is hugely disappointing, but for female led action special effects movies, its poor performance is expected. To give an idea how bad it is, despite lack of competition, it still opened 10% below I AM NUMBER FOUR. It is not likely to enjoy weekend bumps, so I am forecasting it to close with HK$5.75 million, unless it has some legs.
BEASTLY 《美女與野獸：新世紀激情篇》opened much stronger than expected, just like its North American opening. It may surprise all of us and close with HK$4.5 million.
《出軌的女人》hopefully can at least reach HK$2 million, but I am sure it deserve to go much higher.
《單身男女》only opens to HK$440K, but if the movie is good commercial entertainment, it may still end up finishing with about 15-16 times its opening Thursday gross. Add in the previews, I am forecasting it to close with HK$7.25 million. Looks like for Chinese made romantic movies to break out, you must cater to young demographics.
Ken Resurrected
GNOMEO AND JULIET benefitted from lack of competition in North America, so in a way you are right that the movie should have opened earlier in Hong Kong, although I am not sure if that alone can help improve its performance. Most of Hollywood’s animation offerings underperformed in Hong Kong anyway, so no box office watchers in Hong Kong would take it for granted. Just look at how poor YOGI BEAR did.
shtmanhk
http://www.facebook.com/?sk=lf#!/album.php?fbid=10150540376745215&id=320567835214&aid=647098
nbachung
《單身男女》首天票房只能以44萬屈居亞軍..強差人意.
比偏峰少少07年[神探]首天票房還低..收7.800萬都蚊水..希望口碑好有d後勁…
Ken Resurrected
It is not appropriate to compare box office performance of different genres.
There are a lot of HK-made 偏峰 movies having very strong first thursday grosses before.
I think better comparison is 我知女人心, and to a lesser extent, 非誠勿擾2.
Still, this is not going to be an easy debate.
Rat
其實當年 孤男寡女 開畫以至埋單都係 ‘屈居亞軍’ 的 😛
JJ
《單身男女》是一部拍給女性觀眾看的電影,特別是中國國內的女性觀眾.
一向支持開港產愛情片和荷里活愛情片那批香港女性觀眾有多少會有興趣入戲院看《單身男女》?
支持開杜韋組合近年電影那批男性觀眾又有多少會有興趣入戲院看《單身男女》?
現在暫且不談電影內容,但個人看後覺得在香港票房能否達到預期目標是頗成疑問的.
JJ
shtmanhk兄,可否再列出”向左走向右走”,”龍鳳鬥”,”我的最愛”,”十分愛”,”獨家試愛”的開畫日票房和總票房?
傑
《呃錢帝國》應該係應屆奧斯卡”記錄長片”
《天姬戰》係美國口碑和票房均劣,唔知香港方面評語如何, 但可能影響週末爬升幅度, 《單身男女》可能會反勝.
nbachung
試回答你..記億中”向左走向右走”開畫日票房100萬到.
總票房1300萬到..龍鳳鬥總票房好似有1400-1500萬到.
nbachung
分昕得有point..《單身男女》內地市場為主.高圓圓相信香港大部份觀眾唔知乜水…起初想住食[孤男寡女]系列觀眾.暫時睇來吸引唔到入場.[杜韋組合近年電影那批男性觀眾]..即是我..始終想杜韋組合拍番有d深度劇情片.先更加吸引到我入場..
Ken Resurrected
獨家試愛’s final gross is about HK$7.5 million if I am not mistaken, but it was a movie with tremendous legs, which means its opening could be even much lower than 單身男女.
Ken Resurrected
http://www.hkfilmart.com/weeklyboxoffice.asp?wbid=198&go.x=30&go.y=10
獨家試愛’s first 4 days finished with HK$1,858,536, which meant its opening thursday must be lower than 單身男女’s HK$440K.
Rat
獨家試愛 大約開39萬
JJ
《單身男女》若要在香港票房上達至”向左走,向右走”,”龍鳳鬥”等的票房,必須要吸引得到支持開杜韋電影和港產愛情片以外的觀眾.電影內還有一些問題容後再談.或待Paul兄的投稿.
高圓圓過往的電影我有看過部份,早到大約10年前的”17歲的單車”,幾年前在深圳嘉禾看”青紅”,還有一些像舞台劇的處境電影,要連續唸對白十多分鐘和交足戲,難度不低.是中國近年眾多有外貌有演技的女演員之一.現在應正值發展的高峰期,有望步周迅,李冰冰等人的後塵.
Ken Resurrected
單身男女’s opening might not be good, but it did have decent attendance today, and probably tomorrow. With a much higher weekend bump than normal fare, it may have great legs, so my forecasted HK$7.25 million is going to be too pessimistic. Looks like it have a shot at HK$8-9 million at this point.
In fact, I will go see the movie tomorrow and be the judge.
Paul ng
為
內地拍攝的女性電影有先天局限(畢竟時裝片的內地審批尺度是比古裝片嚴格得多), 亦限制內地女性演員的發揮空間,
如果香港能發展更多女性電影題材(非合拍片), 絕對有優勢吸引內地女星參演.
http://hongkongfilms.mysinablog.com/index.php?op=ViewArticle&articleId=2519144
如果內地女星能夠演出港片時嘗試親自說多些粵語對白, 對她們的事業發展也有益處. (詳情稍後會另行投稿再談)
Paul ng
《依法犯法》近期在美國成票房黑馬. 這類針對成熟觀眾的電影近年來越來越被美國大片商們唾棄, 但《依法犯法》在美國叫好叫座證明針對成熟觀眾的電影依然會有市場(儘管美國大片商們應依然只會專注出產反智大片).
或許對電影市場行情有興趣的朋友, 應看看這套片.
再行過
單身男女好嘢,搏你未睇過http://www.youtube.com/watch?v=TsKghhQ41FMhttp://www.youtube.com/watch?v=uy0HNWto0UY
Ken Resurrected
LINCOLN LAWYER is said to be based on a bestselling novel, and America has mostly been kind to courtroom dramas or TV shows. It is great to see the movie being a mild success with great holding power.
Contrary to what you suggested, I think America has been quite receptive to serious fare ever since THE SOCIAL NETWORK, THE TOWN, WALL STREET MONEY NEVER SLEEPS debuts around September, not to mention how successful the box office performance are of this year’s Oscar fare.
Think American moviegoers is finally and slowly waking up.
shtmanhk
《天姬戰》北美2000萬開畫票房不算極差,香港票房則另作別論.
shtmanhk
生日快樂 更為貼近
shtmanhk
更高一些,比龍鳳鬥更理想.
shtmanhk
更低一些,此數字包括了優先場.
shtmanhk
《逆天潛能》似乎比《依法犯法》更黑馬,得利發行近年只有 knowing 是比較成功.
Paul ng
《依法犯法》更黑馬. 因為《依法犯法》是R級片(《逆天潛能》是PG-13級片), 而且《逆天潛能》演員叫座力較高.
當然, 《逆天潛能》也值得留意.
Ken Resurrected
SUCKER PUNCH opening to US$19 million is really bad, simply because its production budget is very high, not to mention these types of movies don’t have legs at all.
It’s HK opening wasn’t so bad, only when you compare to the director’s previous movie WATCHMEN.
Ken Resurrected
You are right that LINCOLN LAWYER has lower chance of success in Hong Kong than LIMITLESS, not only because it is just a legal drama, but because Matthew McConauhey is never a big draw in Hong Kong.
I don’t understand why Shtmanhk thinks that LIMITLESS has lower chance of success compare to LINCOLN LAWYER. Was it simply because of Relativity Media’s losing streak in North America?
Are we simply going to wager on a movie’s chance of success only on the marketing/distributing team and not the product itself?
shtmanhk
《依法犯法》成本四千萬美金,但《逆天潛能》成本僅二千七百萬美金.(Bradley Cooper 除了 hangover ,其他影片的叫座力不見得比Matthew McConaughey 拋離很多)
《依法犯法》北美上映三周剛好四千萬美金,同是R級的 Law Abiding Citizen 北美埋單逾七千萬美金.
shtmanhk
單身男女 維持近年杜氏/銀河班底電影開畫票房坐底40萬以上(只有三片除外),首四日累收如能達350萬以上己有交代.
開畫一般但連優先場首日收95萬,如口碑理想往後走勢可較為樂觀.
周四開畫票房:
向左走向右走 120萬
以和為貴 116萬
黑社會 109萬
龍鳳鬥 106萬
大事件 90萬
神探 65萬
柔道龍虎榜 54萬
文雀 53萬
鐵三角 44萬
放.逐 43萬
復仇 21萬
蝴蝶飛 11萬
意外 45萬
機動部隊 41萬
跟蹤 23萬(連優先場首日累收57萬)
鎗王之王 115萬(*假期)
竊聽風雲 94萬
導火線 73萬(連優先場首日累收95萬)
保持通話 55萬
生日快樂 39萬(連優先場共收66萬)
一個好爸爸 38萬
十分愛 77萬(連優先場共收135萬)
我的最愛 67萬
保持愛你 36萬(連優先場共收128萬)
獨家試愛 26萬(連優先場共收38萬)
童夢奇緣 89萬
再說一次我愛你 84萬
大搜查之女 118萬(連優先場首日累收141萬 *假期)
魔幻廚房 83萬
花好月圓 113萬
千杯不醉 83萬
天生一對 62萬
每當變幻時 58萬
江湖 111萬
Laughing Gor 106萬
新宿事件 101萬
殺人犯 101萬
男兒本色 94萬
傷城 83萬
如果‧愛 80萬
情義兩心知 62萬
歲月神偷 51萬(連優先場首日累收134萬)
早熟 49萬
單身男女 44萬(連優先場首日累收95萬)
Ken Resurrected
Obviously your forecast on a movie’s success is based more on the distributors’ track record more than the product itself.
Have you even seen the trailor of LIMITLESS yet? Can you honestly say LIMITLESS’s appeal is narrower than LINCOLN LAWYER in the HK market?
Bradley Cooper may not be a well known name in HK yet, but 2 of his last 3 movies did respectable business in HK, including the A-TEAM. He is also being the more popular actor in North America comparing to Matthew McConaughey, so Mr Cooper excels in both markets.
Ken Resurrected
LIMITLESS is poised to open at #2 April 7th in Hong Kong with a gross of around HK$200K or more. It’s not a really good performance, but at least it is much better than LINCOLN LAWYER.
Only a complete amateur can believe LIMITLESS has lower appeal than LINCOLN LAWYER in HK, but coming from an experienced box office watcher like shtmanhk, proves to be a huge letdown, further dampens your credibility.