昨天雖然不算是甚麼大節檔期，不過卻有六部電影以不同形式發行開畫，可是六部電影大都吸引力不足，故此全日整體票房只能接近240萬，較上周四減少一成，當中除了一部新片成績突出外，其餘開畫新片即使在票房上游位置，入座情況並不理想。
新開畫電影中，以娛藝與英皇聯合發行的《飢餓遊戲》表現最為突出，電影首天安排於41院映205場作大型發行，最終以86萬成為票房冠軍，即使撇除片場加價的每場人次也以60的水平，較第二次多出五成，當中旺角的UA朗豪坊及旺角百老匯分別錄得六萬六千及四萬八千的高位。《飢》片由暢銷小說改篇並與美國同步上映，在缺乏吸引年青觀眾電影下突圍而出。
新力以21院作中至大型發行的《龍鳳黐孖J》雖然首天放映達101場，並僅以八萬六千名列第四，可是每場平均人次只在13上下，整體表現並不理想，當中並沒有任何一家戲院收入達至萬元水平。由阿當桑迪拿主演的《龍》片存在不少不利因素，先是映期由年初四押後至昨天，二來在應屆金草莓爛片選舉獲得多項提名，仿如已經給了觀眾警告似的，觀乎情況周末票房爬升相信並不樂觀。
兩部以中型發行新開畫的華語電影表現亦不理想，當中寰宇發行的《高舉．愛》首天安排於15院映70場，結果錄得六萬三千的成績，入座水平跟《龍》片相若，而電影連同優先場累積則達19萬。在戲院票房分佈上，除了嘉禾旺角及嘉禾荃新天地分別錄得萬九及九千三百外，其餘各院的收入均在四千二百以下。《高舉．愛》屬香港少見以舉重為題的類型，可是觀眾對於江若琳與杜汶澤擺正的小品看來興趣不大，故此也影響了開畫表現。
高先發行黎妙雪執導的懸疑片《情謎》首天於18院映68場下，最終以五萬九千開畫，當中發行公司安排預留部分戲票供導演到臨的的百老匯The ONE及UA朗豪坊分別錄得八千八百及萬五的收入，但其餘各院票房則在四千五百以下，入座率跟《龍》片與《高》片不分上下。《情謎》的主要賣點在於女主角舒淇分飾兩角及男主角余文樂，可是觀眾看來對余文樂主演的《春嬌與志明》更為期待，而對於《情謎》整體感覺缺乏信心，故此影響票房成績。
高先同日發行由波蘭斯基執導的《躁爸爸狂媽媽》選擇於七院映30場作中型發行，結果首天進賬三萬一千，每場人次較中型發行新片略佳，不過以新片開畫來說仍說偏弱。第一發行於Palace IFC及百老匯電影中心上映的《單車男孩》首天九場僅收五千三百，看來開畫開得無聲無息。
在開畫一枝獨秀的格局下，上周票房三甲只是因《飢》片開畫而下跌一級，當中安樂發行周顯揚與杜緻朗合作的《大追捕》在安樂旗下院線繼續催谷下，昨天縮場不足一成至45院映230場，結果錄得票房近60萬，累積八天則達962萬，今天必定衝破千萬大關。發行工作室的《桃姐》在縮場三分之一後於38院映173場，以42萬的成績名列季軍，票房跟《大追捕》同樣下跌四成三，累積已達1,961萬，可望於今天衝破二千萬大關。而迪士尼發行的《異星爭霸戰：尊卡達傳奇》在縮場六成於31院映75場下，票房僅餘四分之一至11萬，累積15天則達1,377萬，看來要達千五萬不易。安樂發行的《鐵娘子─戴卓爾夫人傳》昨天映24場仍達五萬六千，累積15天至489萬，相信可望於周日衝破五百萬大關。得利發行次周上映的《諜網謎蹤》於八院映23場獲三萬七千的成績，累積八天達62萬，觀乎電影整體而言，票房算是有所交代。
值得一提的是，寰亞發行下周四開畫的《春嬌與志明》與於周末及周日於不少戲院提供大量優先場，觀乎首映《志明與春嬌》口碑不同，加上《春嬌與志明》於傳媒場及香港國際電影節首映反應甚佳，或會左右周末的票房大局。
Ken Resurrected
Edko is saving some face with the strong 2nd Thursday gross for 《大追捕》, dropping only 43%. It was a terrific hold for a movie that did not receive terrific reviews, and now HK movie industry can finally put their trust in 導演周顯揚. Seems like this director can open his movies. A 15 times opening Thursday multiplier will mean this movie at least reach HK$15.75 million, which will be amazingly strong. It helps that Edko’s own 《鐵娘子─戴卓爾夫人傳》is underperforming after its first week, allowing Edko to throw their their complete support.
《桃姐》also dropping an identical 43%. Assuming a conservative estimated 17 times multiplier from this latest Thursday outcome, 《桃姐》still has roughly HK$6 million left in its run and may close with HK$25-26 million. If it can hang on decently until the HK film awards, it will go higher with the publicity.
Despite such great results from the mentioned HK movies, as well as the highly anticipated, must see HK movie 《春嬌與志明》about to debut next week, there is only limited breathing room for so many chinese language movies. Should we fault the distributors of 《高舉．愛》and 《情謎》to screen their movies amongst intense competition for Chinese movies? 《高舉．愛》is the sort of movies that have breakout potential if it is released at the right time. 《情謎》definitely should have been released way after 《春嬌與志明》is done. It never really stands a big chance of success despite the presence of capable stars.
《飢餓遊戲》might have opened well in 1st place, but HK is not a market that strongly embraces female led science fiction pictures. Even though it has received strong reviews at rottentomatoes, I don’t see this one going higher than a 13 times opening day multiplier, meaning it will close with around HK11 million. Of course, I would not mind seeing well-reviewed movies going higher.
With the arrival of a major Hollywood competitior, 《異星爭霸戰：尊卡達傳奇》slumped further. It has so far come rather close to my initial 15-times opening day multiplier forecast of HK$15.5 million, which means the current strength of HK movies really hurt its screen retention.
We can conlude that when HK movie industry put up a fight, we can halt Hollywood screen domination and limit their potential. I appeal to exhibitors, do not let one Hollywood movie dominate screens like they do with TRANSFORMERS 3 in 2012. It is simply not healthy, abnormal unfair market practise.
Tony
《高舉．愛》is rejected by HK audiences because we smell sth wrong, when the trailer shows simplified chi words I know this film will sink. Only Apple Daily tells the truth. Audiences fear《情謎》is too difficult, can’t tell who’s who among the five roles 舒淇 playing.
Ken Resurrected
Thanks for enlightening me. However, that’s not a fair way to judge a film. I can understand anti-mainland sentiments occasionally, but Apple Daily was highly vocal about last year’s 《不再讓你孤單》. If they are coming after 《高舉．愛》 for politically incorrect reasons, it is a total shame and has nothing to do with the quality of a film.
I do think a credible reason why 《高舉．愛》 is failing, is simply because there are only so much money a regular audience can spend on supporting HK movies. This type of 小品 is not an easy sell to HK market without any awards buzz, but it is also the type of genre films we really need to support, to stay away from big budget movies. As 《桃姐》 is filling the void nicely, there is no room for another similar film to survive.
Looking more closely, having 嘉禾 as the main cinema chain supporting it also hurts.
Song
其實年年暑假都有幾部荷李活電影一片獨大,今年仲要早到四月尾就會出現,而且打後起碼有四五部如此,只有變本加厲.
港片年年都是首四個月才可以較為公平競爭,因為荷李活電影牌面通常較弱.
p.s.TRANSFORMERS 3 in 2012 ?
Ken Resurrected
TRANSFOMERS 3 in 2012 was a typo. I really meant 2011.
As long as our movie industry brings strong products during the summer, that will prevent Hollywood domination. Last year 2011’s Hollywood schedule is just crazy. Not only does Chinese language movies totally give up the slot, it even allows one or two Hollywood movies to dominate all other Hollywood or foreign movies. It is just crazy. Nobody can say that this is normal business practise. 2011 is simply the worst domination ever. I cannot agree with anybody who say that this is going to be the norm as you say so.
It is too bad that Hong Kong consumers let this happen. Normally I will boycott going to a movie theater during summer because there is no choice at all.
Song
2010年TOY STORY 3/INCEPTION也是一片獨大,有何稀奇?
去年港片暑假起碼有部收二千多萬的《竊聽風雲2》,前年有咩?