講戲、鏟戲、片戲

周末票房:《大追捕》贏《桃姐》一成

周末票房基本形勢上與周四相若,在開畫電影相對吸引下與上周開畫電影強勢持續,令周日票房較周四上升達一倍,而各片爬升情況則個別發展。

兩部港片包辦周日票房首兩個席位,當中安樂發行的《大追捕》周日增長近三成後於57院映321場,結果每場人次接近90,票房爬升達七成七,為電影於四天間累積達648萬,也許反映了兩大影帝張家輝與任達華的吸引力,相信可望最快於本周內衝破千萬大關。至於發行工作室的《桃姐》於周日亦獲增場近四分之一後於56院映316場,結果票房只較《大追捕》少收一成,每場人次亦達82的高水平,為影累積十天達1,729萬,本周內可望衝破二千萬大關。

其餘新開畫電影方面,七院上映開畫入座不俗的《諜網迷蹤》周日上映35場下,因開畫基數較高只能爬升四成,但每場人次仍達53,為電影累積四天達42萬。相比之下,娛藝與英皇聯合發行的《草食男之桃花期》在開畫不佳下周日被削場一成半至17院映71場,雖然單日票房終於衝破十萬大關,可是累積四天也未達40萬,看來電影走偏鋒路線未算吸引主流年青觀眾。

相比之下,晶藝發行由梁詠琪及鄭中基主演的合拍片《嫁個100分男人》則繼續成為本周砲灰。周四錄得每場平均4人下周日削場兩成七成至14院映44場,最終票房也只能爬升五成多,每場平均人次仍只有八人,累積四天也只有八萬,可算打破兩名演員在港票房新低。

其他電影方面,兩部上周開畫的荷里活電影表現仍算不俗,當中迪士尼發行的《異星爭霸戰:尊卡特傳奇》在增場一成一後於42院映214場,結果票房較上周四爬升,每場人次升至45水平,為電影於11天累積達1,266萬。而應屆奧斯卡最佳女主角梅麗史翠普主演的《鐵娘子:戴卓爾夫人傳》在維持22院映92場下,票房爬升約一倍二,為電影累積達451萬。

其他奧斯卡得獎電影方面,應屆奧斯卡最佳外語片《伊朗式分居》周日於五院映14場下,結果每場仍達48人次,而電影在上映18天後也終於衝破百萬大關至105萬。洲立行的《雨果的巴黎奇幻歷險》周日在錄得近八百人次下,累積25天票房達498萬,可望於今天或明天衝破五百萬大關,而另一奧斯卡得獎電影《星光夢裡人》昨天錄得近七百人次後,累積票房達317萬,也算有所交代。

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1 Comment

  1. This is a surprisingly strong weekend for almost all movies.

    《大追捕》receive strong push from exhibitors, therefore it stands a chance of topping 《殺人犯》’s final gross, which is amazing given that this movie did not receive glowing reviews, nor is this movie being screened during any extended holidays. It does show hope that Hong Kong audiences are now very supportive of its own commercial movies, as long as the product is reasonable.

    《桃姐》is now poised to at least reach HK$28.5 million (15 times opening day multiplier) given a decent 2nd weekend. Its ultimate target will be to overtake 《72家租客》as the highest grossing non-3D local movie in recent years.

    Both 《桃姐》and 《大追捕》still have one more weekend of breathing room before 《春嬌與志明》
    opens.

    Disney proves itself to still have strong bargaining power, as 《異星爭霸戰:尊卡特傳奇》retain a lot of its 2nd weekend screenings. In fact, it received 214 screenings. Compare that with Intercontinental’s《雨果的巴黎奇幻歷險》post Oscar weekend, only got less than 100 screenings!!!

    《伊朗式分居》continues to do decent business, but it is certainly not strong numbers. It does not have the strength to reach the HK$1.5 million mark, which pales in comparison to Taiwan’s SEEDIQ BALE and Hong Kong’s own 《桃姐》among Asia’s regional Oscar contenders.

    《鐵娘子:戴卓爾夫人傳》receive a surprisingly ok 2nd week Thursday to Sunday surge. Outgrossing 2007’s THE QUEEN now remains certain. If Edko continues to support the movie on its 3rd weekend, then perhaps it may reach HK$6 million, but that is certainly not a great figure, as it only represents a less than 12 times opening day multiplier.

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