講戲、鏟戲、片戲

周末票房:《潛行凶間》衝破四千二百萬

 

周日票房基本情況與周四相距不遠,不過在家庭客源帶動下,不少庭客源電影如《反斗奇兵3》、《壞蛋獎門人》及《多啦A夢:大雄的人魚大海戰》均錄得逾倍升幅。然而,整體票房爬升力只屬一般,周日各院收入只較周四爬升不足六成。

雖然《潛行空間》於周四票房以二千元之微屈居亞軍,不過電影已於周五奪回冠軍位置,周日於51院映211場下,錄得接近三萬人次,而每場人次更接近百四的超高水平,令電影於上映18天後累積達4,210萬,較前作《蝙蝠俠:黑夜之神》同期累積相距不足一成。《潛》片雖然事先估計客源或較《蝙》片為窄,不過電影除了獲得口碑外,同時亦有大量翻看觀眾,觀乎來周戲碼相對較弱,仍有望衝破五千萬大關。

周日票房第二至第五位置由四部3D電影奪得,不過各片情況卻大有不同,新開畫電影《舞出真我3D》及《神風終極戰士》雖然開畫不算太差,但周日僅能保持周四相若場次,而票房爬升上也只獲得三成。《舞》片票房未獲大幅爬升,主要是因為電影目標的年青客源正值暑假,不會湧於周末觀賞,而《神》片本應有的家庭客源被同期更具吸引力電影如《反斗奇兵3》及《壞蛋獎門人》所吸納。在開畫四天後,《舞》累積接近560萬,算是有所交代,而《神》片則只達277萬,相信發行公司也不會期望獲高票房成績。

相比之下,仍有上映的《反斗奇兵3》及《壞蛋獎門人》則更具家庭客源,當中尤以《反》片在口碑及客源同時吸引成年觀眾最為理想,電影雖然周日只於38院映94場,可是仍錄得每場逾百場次,也為電影於32天累積至8,452萬,相信要達至九千萬仍不是全沒可能。至於次周上映的《壞》片周日於33院映111場下票房爬升一倍一,累積亦衝破750萬大關,在珠玉在前下算有交代。

尼古拉斯基治主演的《魔法師的門徒》雖然沒有3D效應,不過周日於31院映126場下,票房爬升約五成,令電影於上映11天後,累積也達765萬,也算是預期之內。另一以家庭客源為主的《軍曹大電影5反轉復活島》由於在開畫以禮品催谷票房下,周日於26院映98場僅能於票房上爬升不足兩成,累積四天則達80萬,看來即使要達二百萬水平也不容易。

小眾發行電影方面,南方發行於影畫戲院獨上映的《近在咫尺》開畫以來每天錄得逾七千水平,累積三天達二萬四千。電影雖然於票房向來不佳的影畫上映,不過電影主角如明道、彭于晏等在港也漸被觀眾熟悉故此仍不乏觀眾專程前往觀賞。相比之下,松山研一主演的日本電影《戀愛植男》票房於周末並無明顯起色,周日於百老匯電影中心放映四場僅能隨平均票房爬升。相比之下,周日僅於百老電影中心播放兩場的《一頁台北》則錄得平均逾百人次。

華語電影方面,陳木勝執導的《全城戒備》在開畫表現不佳下,周日於34院映175場仍沒起色,票房僅爬升約四成三,每場人次亦只達43,令電影於上映四天僅收165萬。《全》片票房不佳,則預告片暴露電影弱項不無關係。至於同樣表現不佳的還有近日不斷救亡的《翡翠明珠》,電影於周日在9院映33場僅收十萬,累積11天達262萬,看來要達三百萬票房也許不像想像中容易。至於馮小剛執導的內地電影《唐山大地震》走勢仍然堅挺,周日於34院映75場下仍錄得逾四千人次,累積票房距離千四萬相差不足廿萬,相信發行公司也許想不到成績如斯理想。

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25 Comments

  1. 小飛俠

    真係恭喜TVB同英皇再下一城。得果兩百幾萬票房,好在D廣告費一早收足,唔使賠錢。

    TVB重開邵氏電影真係自己拆自己招牌,hard-sell旗下藝人,硬插廣告,為了憪製作費,此次都係請d二三流導演,製作週期短,無D誠意!希望今次失敗後,樂小姐,方逸華女士可以把目光放遠D!投資d唔同導演ge戲,好似彭浩翔套《志明與春嬌》甘,都有陸詩韻,朱慧敏,黃德斌三條TVB友,值得你地甘大個台投資啦!

  2. Bud

    小飛俠 :

    真係恭喜TVB同英皇再下一城。得果兩百幾萬票房,好在D廣告費一早收足,唔使賠錢。
    TVB重開邵氏電影真係自己拆自己招牌,hard-sell旗下藝人,硬插廣告,為了憪製作費,此次都係請d二三流導演,製作週期短,無D誠意!希望今次失敗後,樂小姐,方逸華女士可以把目光放遠D!投資d唔同導演ge戲,好似彭浩翔套《志明與春嬌》甘,都有陸…

    秦小珍 (director of 翡翠明珠) co-directed “人間喜劇”, which was a moderate hit this year.

    Unlike “Laughing Gor之變節” and “七十二家租客”, “翡翠明珠” (set in ancient China and co-produced with EEG) was made with mainland audiences in mind. So it was not unexpected its Hong Kong box office was underwhelming.

  3. John

    昨天搭巴士,聽到两個中學女生講及《唐山大地震》令她們下淚,估唔到《唐山大地震》咁收得係靠女性支持。

  4. Ken

    Basically both of 《一頁台北》shows were full house, because the film director is present at the end of both shows for brief Q&A sessions.

    I really hope 《一頁台北》 will be a minor success. If people like Taipei, then they must see this movie. Hope it can at least gross close to HK$1.5 million when it officially opens this coming Thursday.

    INCEPTION grossing HK$50 milion or over is now a no brainer. I am really impressed, but then again, please look closer how other movies fail to break the HK$20 million mark this summer compare to past few years? Both INCEPTION and TOY STORY 3 are taking advantage of market domination as well as weak competition.

    《反斗奇兵3》has already proven to be an overperformer in Hong Kong. 《壞蛋獎門人》falling so behind is an eye-opener for me. There are many other film markets that can accomodate both films, in fact, in Singapore it is almost neck and neck. But not in HK!!

    《全城戒備》actually managing an increase during the weekend over its disappointing debut is already quite lucky. As bad as the movie trailer was, the movie doesn’t seem to be as terrible as many posters here want us to believe. On radio and on newspapers (incl. SCMP), its review wasn’t disastrous, in fact, it was middling.

  5. Laughing Gor之變節vs翡翠明珠

    8天的累積票房

    Laughing Gor之變節 近1,150萬(?萬)

    翡翠明珠 262萬(10萬)

  6. 超鼠特攻vs壞蛋掌門人

    11天的累積票房:

    超鼠特攻 接近840萬(85萬以上)

    壞蛋掌門人 765萬(戕86萬)

  7. 吸血新世紀vs舞出真我3D:

    4天累積票房:

    吸血新世紀 419萬(83萬)

    舞出真我3D 近560萬(約130萬)

    如果(舞出真我)沒有3D,肯定不會有此成績且不足200萬,看下是否超越9月上映的(死神4來了3D)的成績,兩者的對象同樣針對青少年.

  8. Bud :
    秦小珍 (director of 翡翠明珠) co-directed “人間喜劇”, which was a moderate hit this year.

    Unlike “Laughing Gor之變節” and “七十二家租客”, “翡翠明珠” (set in ancient China and co-produced with EEG) was made with mainland audiences in mind. So it was not unexpected its Hong Kong box office was underwhelming.
    (director of 翡翠明…

    (Laughing Gor之變節)所以收逾千六萬是因為Laughing的形象深入民心加上劇本不是太差,相反(翡翠明珠)的票房仆直是由於該電影的電視劇的味道太濃,不少人本身對林峯的評價好壞參半所致和林峯本身主要不是拍電影為主.

  9. 不知大家認為(反斗奇兵3)的票房在動畫電影是否永垂不朽?

  10. SY

    既然和(TDK)差不多,(Inception)肯定推至6000萬水平,可是北美該片的票房和就和(TDK)好遠.

  11. shtmanhk

    siu yan :
    吸血新世紀vs舞出真我3D:
    4天累積票房:
    吸血新世紀 419萬(83萬)
    舞出真我3D 近560萬(約130萬)
    如果(舞出真我)沒有3D,肯定不會有此成績且不足200萬,看下是否超越9月上映的(死神4來了3D)的成績,兩者的對象同樣針對青少年.

    吸血新世紀 周五開畫,比較不公平

  12. shtmanhk

    SY :
    既然和(TDK)差不多,(Inception)肯定推至6000萬水平,可是北美該片的票房和就和(TDK)好遠.

    以一部 non-sequel, non-remake,non 3D original, made-from-scratch 來誽,夫復何求?

    http://www.awardsdaily.com/2010/07/62-million-opening-weekend-for-inception/

  13. shtmanhk

    1.潛行凶間的翻看熱潮和TDK最大不同之處並非主要集中於男性

    2.海運連續上映四周近年較罕見

    3.周末後兩片差距收窄由500至330萬,如截至下周日收五千萬則有望平黑夜之神

    4.最後目標6000萬如超過功夫及少林足球,本地最賣座首五名都是荷李活片

    —————

    首18日累積票房(單日票房):

    黑夜之神 4548萬(156萬)
    2012 萬 4041萬(?萬) — 68院273場

    功夫 5340萬(111萬)
    長江7號 5061萬(39萬)
    無間道 4277萬(144萬)

    潛行凶間 4210萬(?萬) — 51院211場

  14. Ken

    Does INCEPTION deserve its success? Sure it does. It probably should gross over HK$60 million to prove that Hong Kong audience can support smart movies.

    Just show some love for Hong Kong movies too, instead of always mentioning how this and that Hollywood movie beat another HK movie at the box office. Or how this and that Hong Kong movie has flaws. Otherwise, I am seriously doubting your hidden agenda.

  15. billy

    全城戒備最終能否過300萬?

  16. unreasonable

    why only focus on toy story 3 n inception dominate the market ? good quality good box office quite normal , other films not attractive to hk ppl , that ‘s why they perform not good as those 2 films, common sense only.they still have many shows ever after showing many weeks , coz they really have market , otherwise how can the cinema allow this ? the cinemas likes making money , what ‘s wrong with that ? I ‘m afraid u guys want cinema less profits , cannot break even , then many ppl lose jobs , showing films which cannot make profit .

    I don’t know why hk case must be similar as outside,each place different situation, u guys always state overseas market , it is hong kong !!!

    finally I check the record for the past few yrs, if wrong , pls correct it .

    break 20 million summer movies:

    2010)inception , toy story , shrek
    2009) transformer,ice age, up, harry potter
    2008) hancock, kung fu panda,wanted, the dark knight, the mummy
    2007)shrek, harry potter transformer,rat,
    2006)priates, superman returns,

    each summer 2-5 films pass 20 million, this year 3 , quite normal quite good , good boxoffice related to film’s quality , it’s the main point.

  17. Ken

    unreasonable :
    why only focus on toy story 3 n inception dominate the market ? good quality good box office quite normal , other films not attractive to hk ppl , that ‘s why they perform not good as those 2 films, c…

    Your list is incomplete, missing the following films, counting films also released in June:

    2008: Red Cliff Part I, Chronicles of Narnia 2

    If counting films also released in May and August:

    2006: Da Vinci Code, MI3, X-Men

    2007: Spiderman 3, Pirates

    2008: Indiana Jones, Journey to the Centre of the Earth

    2009: Night at Musuem, Angels and Demons

    2010: –

    If you count the number of movies grossing over HK$15 million from May to August of the past 5 summers, then this year will be same as 2006

    Mind you 2006 wasn’t a very good year.

    It is an interesting discovery.

  18. Ken

    I actually just want to focus on TOY STORY 3, and how its dominance impacted the rest of the summer movie scheduling. Ryan has already published another article regarding why TOY STORY 3 dominates in July, so Mr unreasonable, you can go search for it yourself.

    I am actually quite happy with what INCEPTION is doing, as it attract movie business in normal release platform compare to TS3.

    In order not to veer too off topic, I will stop here.

  19. Twister

    Ken :

    《反斗奇兵3》has already proven to be an overperformer in Hong Kong. 《壞蛋獎門人》falling so behind is an eye-opener for me. There are many other film markets that can accomodate both films, in fact, in Singapore it is almost neck and neck. But not in HK!!

    It’s quite pointless to compare HK and Singapore given different film schedules and screens allocation etc,

  20. Ken

    Twister :
    Ken :

    《反斗奇兵3》has already proven to be an overperformer in Hong Kong. 《壞蛋獎門人》falling so behind is an eye-opener for me. There are many other film markets that can accomodate both films, in fact, in…

    Only citing Singapore due both of us have large number of chinese population, and to highlight the fact TOY STORY 3 is able to dominate HK movie screens, but not so elsewhere.

    As I do not want to veer off topic, I will refrain from showing other examples like in Taiwan.

  21. shtmanhk

    unreasonable :
    why only focus on toy story 3 n inception dominate the market ? good quality good box office quite normal , other films not attractive to hk ppl , that ‘s why they perform not good as those 2 films, c…

    5月 iron man 2 收近三千萬

    整體票房此較才最實際

  22. Twister

    Ken :

    Only citing Singapore due both of us have large number of chinese population, and to highlight the fact TOY STORY 3 is able to dominate HK movie screens, but not so elsewhere.

    As I do not want to veer off topic, I will refrain from showing other examples like in Taiwan.

    Well, in Singapore, Shrek, Toy Story and Despicable Me collectively have a 12-weeks run up to now in which each of them enjoyed a 4-weeks run before the next one got released. Shrek was released as early as May 20.

    But in HK, that’s not the case, the 3 movies were pretty much packed in a much shorter period. If these movies were released as spread out, I doubt Despicable would be such a underperformer. The distributor also ve done a poor job in differentiating the movie.

  23. Ken

    Twister :
    Ken :

    Only citing Singapore due both of us have large number of chinese population, and to highlight the fact TOY STORY 3 is able to dominate HK movie screens, but not so elsewhere.
    As I do not w…

    No idea how HK exhibitors decide to screen movies, but one thing for sure, they let TOY STORY 3 dominate HK screens like no other places would allow.

  24. Twister :
    Ken :

    Only citing Singapore due both of us have large number of chinese population, and to highlight the fact TOY STORY 3 is able to dominate HK movie screens, but not so elsewhere.
    As I do not w…

    如果(toy story3)在7月29日開畫而(潛行凶間)與美國同步公映的話,(Shrek4)肯定過三千萬,甚至會超越(Ice3)和(UP).

  25. SY

    終極目標是(侏羅記公園).

    shtmanhk :
    1.潛行凶間的翻看熱潮和TDK最大不同之處並非主要集中於男性
    2.海運連續上映四周近年較罕見
    3.周末後兩片差距收窄由500至330萬,如截至下周日收五千萬則有望平黑夜之神
    4.最後目標6000萬如超過功夫及少林足球,本地最賣座首五名都是荷李活片
    —————
    首18日累積票房(單日票房):
    黑夜之神 4548萬(156萬)2012 萬 4041萬(?萬) — 68…

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