講戲、鏟戲、片戲

周末票房:《雨果》升幅顯著

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周末在整體票房方面,大致形勢與周四相距不遠,整體票房爬升方面則接一倍至430萬,不過六部新片的升幅卻有明顯的差異。

荷里活動作片的票房升幅不如預期,當中新力發行的《妖夜尋狼:血姬覺醒》在開畫理想下獲增場一成至35院映227,雖然周六曾衝破單日百萬大關,可惜周日票房較周四爬升卻不足四成,撇除3D因素後的每場人次卻只有約41較低水平,累積四天達343萬。《妖》片客源主要是續集觀眾,在初期入場後熱潮減退較快,目前票房榜首位置只因場數及票價「以量取勝」而已。

環球發行的《滅口佈局》在開畫一般下維持28院映143場,結果周末票房爬升只有六成四左右,每場人次亦與《妖》片相若,也許反映了在同期有多部動作片選擇下,《滅》片的演員未有新意的格局競爭力不足,而累積四天則達141萬。至於泛亞發行「倉底作」《活埋》周日雖然維持十場放映,可是畢竟已在外地出碟多時,票房爬升不足五成,累積也可望於今天衝破十萬大關。

洲立發行台灣導演鈕承澤新作《愛Love》雖然一直只在票房亞軍位置,不過在開畫入座高企下,周日獲增場一成八至28院映158場,結果周日入場人次與《妖》片相距不遠,每場人次更以58水平成六部新片之首,連同優先場累積達272萬,看來電影的清新味道,捧得不少年青觀眾的捧場。

兩部奧斯卡獲多項提名的電影在開畫入座甚低之下,周日均出現縮場,但票房升幅反而顯著。當中安樂發行的黑白默片《星光夢裡人》在17院映90場下,票房升幅達一倍二,令其每場人次與荷里活動作片相若,而四天連優先場累積達89萬。然而,升幅更為明顯的倒是洲立發行,馬田史高西斯執導的3D電影《雨果的巴黎奇幻歷險》,電影於周日雖然只於21院映96場,可是票房卻暴成兩倍七,每場人次更是周四的四倍打入三甲。《雨》片於周末票房升幅明顯,也許其港版海報設計仿如《北極快車》,令不少觀眾以為屬家庭類型,而家庭類型片票房於周末一般會以倍數上升,也為電影累積至146萬。兩片繼後走勢,還是要先看今早奧斯卡的結果。

仍在上映電影方面,上周兩部娛樂片《爭女特務王》與《爛賭夫鬥爛賭妻》仍不乏捧場客。當中霍士發行的《爭女特務王》於周日獲增場一成至36院映142場,結果錄得超過六千七百人次,賬面爬升九成下每場人次亦較同期新開畫動作多出一成多,為電影於上映11天累積突破六百萬大關,可算是喜上望外。晶藝製作的《爛賭夫鬥爛賭妻》於30院映117場下,錄得逾五千人次,每場平均亦42水平,雖然爬升比率只有六成半,但是累積11天也達455萬,可望於未來數天衝破五百萬大關。而高先發行,楊紫瓊主演的《昂山素姬》在周四錄得最高入座後,周日獲增場四分之一至14院映36場,仍錄每場75人次的高水平,為電影累積達389萬,可望於今天或明天衝破四百萬大關。

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1 Comment

  1. I have already indicated last Friday that perhaps audiences view《雨果的巴黎奇幻歷險》as a family movie more than an Oscar movie, therefore exhibitors really should have added more weekend shows despite a lowly Thursday start. The least they can do is maintain the number of screens, but no, they go ahead and cut screenings!! LMFAO. Now that it had won 5 technical Oscars, plus tonight Oscar’s repeat on TV highlighting how well made the movie is, exhibitors better try to give this film some attention next weekend.

    Let us see which movies the exhibitors added screenings to instead of giving it to HUGO. Yes, 《妖夜尋狼:血姬覺醒》, the type of younger skewing franchise films which are guaranteed to be more frontloaded. Can you believe this?《爭女特務王》, after an umimpressive second Thursday hold, probably got more screenings due to Fox HK’s bargaining power. Reaching HK$6 million isn’t really worth bragging about, because I expect the film should at least get to HK$7 million.

    More surprising is the continued strength of 《爛賭夫鬥爛賭妻》. It is lovely that this movie can still get to where it is now despite being just a low brow HK comedy from a notorious director, but trust me, if you see both this one and 《爭女特務王》, both films aren’t really that far apart in terms of watchability, but since there are a sizable market for this type of movie, why not support a local production featuring a cast of talented local players?

    As far as male skewing violent Hollywood movies go,《滅口佈局》did not prove its worthiness this weekend, hence it should see a higher 2nd week dropoff next week due to intense competition for screens. But one thing working in its favor is that 《妖夜尋狼:血姬覺醒》probably is going to crash and burn lower by its 2nd week.

    Exhibitors smartly expanded《昂山素姬》during weekend, and if they continue to do that, it should easily finish with at least HK$4.5 million or higher. At this point, it has already achieved an impressive 23 times its debut Thursday gross. I feel very happy for Michelle Yeoh.

    Finally, 《愛Love》have a great weekend, but next week or two is going to be highly competitive. I see a final gross of HK$4.75 million at this point (assuming a normal 15 times opening day multiplier), but it could surprise.

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